• Platform
  • Solutions
  • Why AppsFlyer
  • Learn
  • Company
  • 简体中文
      array(12) {
        ["code"]=>
        string(2) "en"
        ["id"]=>
        string(1) "1"
        ["native_name"]=>
        string(7) "English"
        ["major"]=>
        string(1) "1"
        ["active"]=>
        int(0)
        ["default_locale"]=>
        string(5) "en_US"
        ["encode_url"]=>
        string(1) "0"
        ["tag"]=>
        string(2) "en"
        ["translated_name"]=>
        string(6) "英语"
        ["url"]=>
        string(25) "https://www.appsflyer.com"
        ["country_flag_url"]=>
        string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.png"
        ["language_code"]=>
        string(2) "en"
      }
      
    • English
    • array(12) {
        ["code"]=>
        string(2) "fr"
        ["id"]=>
        string(1) "4"
        ["native_name"]=>
        string(9) "Français"
        ["major"]=>
        string(1) "1"
        ["active"]=>
        int(0)
        ["default_locale"]=>
        string(5) "fr-FR"
        ["encode_url"]=>
        string(1) "0"
        ["tag"]=>
        string(2) "fr"
        ["translated_name"]=>
        string(6) "法语"
        ["url"]=>
        string(29) "https://www.appsflyer.com/fr/"
        ["country_flag_url"]=>
        string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.png"
        ["language_code"]=>
        string(2) "fr"
      }
      
    • Français
    • array(12) {
        ["code"]=>
        string(2) "ja"
        ["id"]=>
        string(2) "28"
        ["native_name"]=>
        string(9) "日本語"
        ["major"]=>
        string(1) "1"
        ["active"]=>
        int(0)
        ["default_locale"]=>
        string(5) "ja-JP"
        ["encode_url"]=>
        string(1) "0"
        ["tag"]=>
        string(2) "ja"
        ["translated_name"]=>
        string(6) "日语"
        ["url"]=>
        string(29) "https://www.appsflyer.com/ja/"
        ["country_flag_url"]=>
        string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/ja.png"
        ["language_code"]=>
        string(2) "ja"
      }
      
    • 日本語
    • array(12) {
        ["code"]=>
        string(2) "ru"
        ["id"]=>
        string(2) "45"
        ["native_name"]=>
        string(14) "Русский"
        ["major"]=>
        string(1) "1"
        ["active"]=>
        int(0)
        ["default_locale"]=>
        string(5) "ru-RU"
        ["encode_url"]=>
        string(1) "0"
        ["tag"]=>
        string(2) "ru"
        ["translated_name"]=>
        string(6) "俄语"
        ["url"]=>
        string(29) "https://www.appsflyer.com/ru/"
        ["country_flag_url"]=>
        string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/ru.png"
        ["language_code"]=>
        string(2) "ru"
      }
      
    • Русский
    • array(12) {
        ["code"]=>
        string(2) "es"
        ["id"]=>
        string(1) "2"
        ["native_name"]=>
        string(8) "Español"
        ["major"]=>
        string(1) "1"
        ["active"]=>
        int(0)
        ["default_locale"]=>
        string(5) "es-ES"
        ["encode_url"]=>
        string(1) "0"
        ["tag"]=>
        string(2) "es"
        ["translated_name"]=>
        string(12) "西班牙语"
        ["url"]=>
        string(29) "https://www.appsflyer.com/es/"
        ["country_flag_url"]=>
        string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.png"
        ["language_code"]=>
        string(2) "es"
      }
      
    • Español
    • array(12) {
        ["code"]=>
        string(7) "zh-hans"
        ["id"]=>
        string(2) "59"
        ["native_name"]=>
        string(12) "简体中文"
        ["major"]=>
        string(1) "1"
        ["active"]=>
        string(1) "1"
        ["default_locale"]=>
        string(5) "zh-CN"
        ["encode_url"]=>
        string(1) "0"
        ["tag"]=>
        string(7) "zh-hans"
        ["translated_name"]=>
        string(12) "简体中文"
        ["url"]=>
        string(34) "https://www.appsflyer.com/zh-hans/"
        ["country_flag_url"]=>
        string(57) "https://www.appsflyer.com/wp-content/uploads/flags/zh.png"
        ["language_code"]=>
        string(7) "zh-hans"
      }
      
      array(12) {
        ["code"]=>
        string(2) "ko"
        ["id"]=>
        string(2) "29"
        ["native_name"]=>
        string(9) "한국어"
        ["major"]=>
        string(1) "0"
        ["active"]=>
        int(0)
        ["default_locale"]=>
        string(5) "ko-KR"
        ["encode_url"]=>
        string(1) "0"
        ["tag"]=>
        string(2) "ko"
        ["translated_name"]=>
        string(6) "韩语"
        ["url"]=>
        string(29) "https://www.appsflyer.com/ko/"
        ["country_flag_url"]=>
        string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/ko.png"
        ["language_code"]=>
        string(2) "ko"
      }
      
    • 한국어
    • array(12) {
        ["code"]=>
        string(2) "de"
        ["id"]=>
        string(1) "3"
        ["native_name"]=>
        string(7) "Deutsch"
        ["major"]=>
        string(1) "1"
        ["active"]=>
        int(0)
        ["default_locale"]=>
        string(5) "de_DE"
        ["encode_url"]=>
        string(1) "0"
        ["tag"]=>
        string(2) "de"
        ["translated_name"]=>
        string(6) "德语"
        ["url"]=>
        string(29) "https://www.appsflyer.com/de/"
        ["country_flag_url"]=>
        string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/de.png"
        ["language_code"]=>
        string(2) "de"
      }
      
    • Deutsch
    • array(12) {
        ["code"]=>
        string(2) "pt"
        ["id"]=>
        string(2) "65"
        ["native_name"]=>
        string(10) "Portuguese"
        ["major"]=>
        string(1) "0"
        ["active"]=>
        int(0)
        ["default_locale"]=>
        string(5) "pt-PT"
        ["encode_url"]=>
        string(1) "0"
        ["tag"]=>
        string(2) "pt"
        ["translated_name"]=>
        string(24) "葡萄牙语(巴西)"
        ["url"]=>
        string(29) "https://www.appsflyer.com/pt/"
        ["country_flag_url"]=>
        string(60) "https://www.appsflyer.com/wp-content/uploads/flags/pt-br.png"
        ["language_code"]=>
        string(2) "pt"
      }
      
    • Portuguese
Blog
  • Measurement & analytics
  • Mobile marketing
  • Mobile fraud
  • Trends & insights
  • Tips & strategy
  • Deep linking
  • Subscribe
  • Subscribe

    How to optimize performance app - OG
    Measurement & analytics - 4 min watch

    How to optimize performance app marketing in a post iOS 14 world

    In this video, Laura Nys from Google answers some burning questions about driving app campaign performance in Northern Europe post iOS 14+. 
    optimizing ua ad campaigns - OG
    Mobile marketing - 3 min watch

    Do’s and don’ts for optimizing UA and performance ad campaigns

    Arseniy Alikhanov from Google answers burning questions and shares winning tips on how to maximize the success of your app marketing campaigns.
    ecommerce dynamic product ads - OG
    Tips & strategy - 14 min watch

    Scaling eCommerce app marketing with dynamic product ads

    taboola outbrain driving app growth - OG
    Tips & strategy - 9 min watch

    How to master Taboola and Outbrain to drive app growth

    user acquisition automation - OG
    Mobile marketing - 7 min watch

    Making user acquisition work in the age of automation

    mobile app business future - OG
    Measurement & analytics - 10 min watch

    Predict the future of your mobile app business without a crystal ball

    facebook playable ads gaming - OG
    Tips & strategy - 9 min watch

    How mobile games can leverage playable ads on Facebook

    ad monetization non gaming apps - OG
    Tips & strategy - 6 min watch

    The other side of the coin: Monetization for non-gaming apps

    product growth through virality - OG
    Mobile marketing - 10 min watch

    Product growth through virality: A product marketer's take

    Tips & strategy - 10 min watch

    Mobile app retention: A mobile marketer's primer

    smart segmentation qualitative personas - OG
    Tips & strategy - 8 min watch

    Qualitative personas for smart segmentation

    creating good product ua synergy - OG
    Tips & strategy - 10 min watch

    War and peace: Tips for creating good product-UA synergy

    running gaming remarketing campaigns - OG
    Trends & insights - 7 min watch

    How to run remarketing campaigns on mobile games

    facebook ads engagement - OG
    Tips & strategy - 7 min watch

    How to get people to engage with your Facebook ads

    attribution framework relevance - OG
    Measurement & analytics - 6 min watch

    Maintaining the relevance of your attribution framework

    getting started subscription based apps - OG
    Tips & strategy - 9 min watch

    Getting started with marketing for subscription-based apps

    mobile funding strategies app growth - OG
    Tips & strategy - 12 min watch

    Funding strategies for app growth

    Por qué las marcas necesitan un MMP OG
    Mobile marketing - 8 min watch

    Why brands need a mobile measurement partner (MMP)

    maximizing rewarded traffic - OG
    Tips & strategy - 10 min watch

    How to get the most out of rewarded traffic

    scaling ua high performing video ads - OG
    Mobile marketing - 8 min watch

    Scale your UA with high performing video ads

    stand up to mobile fraud - OG
    Mobile fraud - 16 min watch

    How to stand up to mobile fraud

    facebook creative testing methodology - OG
    Tips & strategy - 10 min watch

    Facebook creative testing methodology

    Tips & strategy - 8 min watch

    Web-to-app A/B testing: How to close the loop

    setting up programmatic app campaigns - OG
    Tips & strategy - 8 min watch

    How to set up your programmatic app campaigns for success

    fixing broken ab test - OG
    Measurement & analytics - 9 min watch

    Is your A/B test broken? Here's how to fix it

    ua incrementality cannibalization - OG
    Mobile marketing - 13 min watch

    Incrementality and cannibalization in user acquisition

    getting more from your data - OG
    Measurement & analytics - 14 min watch

    Best utilization of link structure and data enrichment

    free web to app migration - OG
    Tips & strategy - 11 min watch

    How to do web-to-app migration without spending a penny

    why gaming soft launch not working - OG
    Tips & strategy - 10 min watch

    Why your game's soft launch isn't working

    influencer marketing for apps - OG
    Tips & strategy - 14 min watch

    Influencer marketing for apps: What you need to know

    app marketing measurement framework - OG
    Measurement & analytics - 13 min watch

    App marketing measurement framework

    dispelling organic growth myth - OG
    Mobile marketing - 18 min watch

    Dispelling the organic growth myth

    everything about marketing testing - OG
    Measurement & analytics - 13 min watch

    Everything you need to know about marketing testing

    complex event optimization retention roi - OG
    Tips & strategy - 8 min watch

    How complex event optimization can boost retention and ROI

    why your aso doesnt work - OG
    Tips & strategy - 9 min watch

    Why your App Store Optimization doesn't work

    building app martech stack - OG
    Tips & strategy - 17 min watch

    How to build your app marketing tech stack like a pro

    building ua team rapid growth - OG
    Tips & strategy - 14 min watch

    Putting aces in places: Building a UA team for rapid growth

    steps building facebook audience - OG
    Tips & strategy - 11 min watch

    5 steps to build an amazing Facebook audience strategy

    rewarded video ad monetization - OG
    Mobile marketing - 10 min watch

    Think ad monetization of rewarded video is all about eCPM? Think again

    apple search ads best practices - OG
    Measurement & analytics - 16 min watch

    Apple Search Ads: What's my true ROAS?