Is the Zero plan really free?

Yes, the Zero plan is absolutely free. This plan includes access to AppsFlyer’s engagement features for free. For life.

How do I switch or upgrade to a different plan?

You can switch or upgrade to a different plan at any time by simply heading over to “my plan” under your account within the AppsFlyer platform.n

Is there a free trial for paid plans?

Both the Zero and Growth plans get a special one-time bonus: your first 12,000 conversion measurements are free and you get access to AppsFlyer’s add-ons free for 30 days. This is non-inclusive of premium features included in the Enterprise plan.n

What is a conversion?n

A conversion is a successful app install or user action that your efforts drove and that you measured with AppsFlyer. This can be an app install, a re-engagement, or a re-attribution driven by a campaign that you are measuring with AppsFlyer. “Organic” installs or actions, those that AppsFlyer does not attribute, are not counted as conversions and are totally free.n

What are AppsFlyer's enterprise premium features?n

Premium features include API access, Protect360 - Fraud Protection Suite, Audiences - Audience Segmentation, Data Locker, and more.n

What are my payment options?

We accept all major credit cards, PayPal and (in select countries) direct debit.

A plan for every app

携手行业领先的衡量与深度链接合作伙伴，释放增长潜力，让每一分预算发挥更大价值。

免费版

Zero

适合希望通过自有媒体开展基础营销活动的应用 *

What’s included:

Land your first installs
Create smooth discovery to install experiences

* Not suitable for apps with paid activities

* Zero plan includes a Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.

随增长付费

增长

适合在启动付费推广初期、需要基础衡量能力的初创企业

What’s included:

Kickstart app growth
Measure paid campaigns with basic mobile attribution
Boost engagement with seamless journeys

* Growth plan includes a Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons. Following the Welcome Package, conversions are priced at $0.07 each.

最受欢迎

定制化价格

企业版

适合希望通过定制化方案，高效实现营收规模化增长的品牌

获取产品演示

What’s included:

Increase revenue with cross-channel attribution insights
Overcome marketing signal loss
Maximize ROAS
Scale user acquisition
Increase engagement and LTV
Boost efficiency with AI insights
Detect and prevent mobile fraud

Compare plans

Want to know which plan is right for you? Here are all the details.

归因

移动端归因

实时移动端衡量与报表

多源归因

可配置富应用内事件

可配置回溯窗口

定制化定向投放验证规则

SKAN 转化值操作台

单一可信数据源 1.0

SKAN Null CV 建模

SKAN CV 推荐

SKAN LTV 建模

渠道 API 与数据管理

支持中国区业务

跨平台归因

实时跨设备和网页归因

转化路径可视化

CTV/OTT 归因

CTV/OTT 归因与衡量

SDK 和插件

支持所有主流平台和插件

无需 SDK（S2S API 对接）

营销分析

群组和留存报告

自定义面板

活跃数据面板

LTV 分析

数据透视表

AppsFlyer 移动应用

高级分析与 API

程序化群组分析 API

汇总数据 API

汇总数据报告导出

深度链接套件

短链、深度链接接和二维码创建

自定义链接

AI 链接生成器

点击上报

社交媒体到应用落地页

延迟深度链接

高级分析

智能横幅和智能脚本

品牌链接

推荐与用户邀请

批量链接

电子邮件服务提供商（ESP）对接

OneLink API

ROI 报告

基本广告花费报告

实时广告支出汇总与报告

CSV 上传

数据更正

代理费成本计算

再营销成本数据

Cost ETL

成本 API 对接

应用内购买的商店收据验证

实时曝光层级广告收入衡量

应用内订阅收入衡量

受众细分

自定义人群包：

禁投名单

A/B 测试

受众投放分析

受众规模和重叠可视化

与 90 多家 API 合作伙伴动态同步

通过 CSV/API 导入受众

基于第一方数据的受众扩展

自有媒体细分

内置授权管理

增量分析实验与衡量

基于 RCT 的效果衡量

增量 KPI

自动化增量分析实验

作弊防护

基础作弊防护

高级作弊保护（Protect360™）

高级行为生物识别技术

归因后防护

高级异常监测

应用内事件和 CPA 作弊防护

作弊验证规则

专业作弊分析

原始数据和 API

Push API

Pull API

Data Locker

数据报告导出

对接

合作渠道

直接发行商与 SRN

广告平台

支持中国区广告平台

营销合作伙伴

DSP（需求方平台）

再营销平台

技术合作伙伴

ESP（电子邮件服务提供商）

客户数据平台

广告投放管理平台

客户交互平台

营销云平台

产品分析平台

网盟平台

电视与 OTT 归因平台

AppsFlyer 解决方案合作伙伴

Partner Marketplace

合规与安全

合规

iOS 14+

Android 12

SSAE16 SOC2

ePrivacy

TRUSTe

ISO 27001, 27017, 27018, 27032

CSA STAR

欧盟-美国 / 瑞士-美国隐私盾

符合 GDPR、CCPA、LGPD 等数据保护法规

OpenDSR（数据主体请求）API

增强访问权限

双重身份验证（2FA）

登录和密码管理

单点登录（SSO）

用户管理

审计日志

API使用日志

支持与服务

自助帮助中心

电子邮件支持

专属客户成功经理

迁移与新客引导支持

线上与线下进阶培训支持

与行业领军品牌同行

常见问题解答

做出明智决策，您准备好了吗？

Contact sales Sign up free

A plan for every app

Zero

增长

企业版

Compare plans

归因

营销分析

深度链接套件

ROI 报告

受众细分

增量分析实验与衡量

作弊防护

原始数据和 API

对接

合规与安全

支持与服务

与行业领军品牌同行

常见问题解答

AppsFlyer 迎新礼包包含哪些内容？

如何切换或升级到其他套餐？

付费方案是否提供免费试用？

如何定义转化？

AppsFlyer 的高级功能包括哪些？

支持哪些付款方式？

Submit your request to see AppsFlyer in action

Which solutions are you most interested in? Select all that apply

Measurement

Data Collaboration Platform

Deep Linking

Creative Optimization

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Advertiser

Partner

Agency

Do you have customers already working with AppsFlyer?

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Numbers of employees

Annual mobile advertising budget

Annual paid downloads

Just a few last details

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