Influencer marketing has become one of the most powerful growth channels for mobile apps and games – and it’s only gaining momentum.
Beyond reach, influencers add a layer of authenticity that’s hard to achieve with traditional performance marketing. When a trusted creator shares your app, it doesn’t just drive installs – it builds trust, boosts brand recall, and lifts your results across the board.
For mobile marketers, influencers are more than a branding play – they’re a strategic lever for both user acquisition and retargeting.
What’s inside?
- How to build an influencer strategy that supports your UA and retargeting efforts
- How to budget wisely for your influencer campaigns
- How to choose the right creators to meet your goals
- How to craft and manage successful UA/retargeting campaigns with influencers
- How to measure valuable KPIs, and tie influencer impact to growth
- A handy guide that breaks down all the key Do’s and Don’ts
About the author
With over a decade in influencer marketing- six out of them in mobile gaming, Marion Balinoff helps companies turn influencers into scalable, performance-driven UA channels. She’s worked across genres and audiences and now consults top app and gaming companies to test, refine, and scale their strategies.
