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The consumer mobile landscape in the Nordics - featured
Report

The consumer mobile landscape in the Nordics

In this report, we drill into the latest trends and user habits on mobile, and share advice on how marketers can succeed in this dynamic region.
  • Guide

    Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership
  • Guide

    Inside SKAN: Data & learnings from Apple’s SKAdNetwork
  • Guide

    A whole new ballgame: Gaming app marketing in iOS 14+ and SKAN
  • Report

    The state of finance app marketing in Africa - 2021 edition
  • Report

    The African mobile apps landscape (and how to succeed in it)
    impact of iOS 14 - OG
    Report

    The impact of iOS 14 & ATT on the mobile app economy
    vta insights southeast asia
    Report

    Video is on the rise: View-through attribution insights for Southeast Asia
    Apple's ios 14 apps clips guide
    Guide

    Apple's iOS 14 Apps Clips: A definitive guide for developers by AppsFlyer
    finance app marketing global
    Report

    The state of finance app marketing – 2021 edition
    idc attribution compliance privacy
    Report

    The state of measurement, privacy, and compliance
    ipl historic year mobile
    Report

    IPL 2021 – A historic year for mobile
    ios 14 app monetization strategies
    Guide

    App monetization strategies for iOS 14: The complete guide
    mma marketer
    Report

    Personal data, privacy and smartphones: The marketer/consumer disconnect
    mma consumer
    Report

    Personal data, privacy and smartphones: The cautious consumer
    ramadan se asia pakistan
    Report

    Ramadan in Southeast Asia and Pakistan - 2021 app marketing insights report
    performance index
    Report

    The AppsFlyer Performance Index: Edition XII
    Predictive modeling best practices
    Guide

    Predictive modeling for app marketers: The complete guide
    Mobile MarTech stack
    Guide

    How to build a mobile-centric martech stack
    Mobile ad fraud guide
    Guide

    The marketer’s field guide to mobile ad fraud
    Deep linking marketers guide
    Guide

    Deep linking for mobile marketers, a guide
    Deep linking developers guide
    Guide

    Everything a developer needs to know about deep linking
    Guide to ASO
    Guide

    ASO for mobile marketers: Kickstart your organic app downloads
    User acquisition guide
    Guide

    Getting started with user acquisition for apps: The complete guide
    mobile gaming genre affinity
    Report

    The mobile gaming genre affinity matrix
    vietnamese tet app marketing - OG
    Report

    App marketing during Vietnamese Tết – insights for 2021 planning
    uk western europe app marketing - OG
    Report

    The state of app marketing 2018: UK and Western Europe
    mobile ad fraud state - OG
    Report

    The state of mobile ad fraud – 2020 edition
    latam app marketing - OG
    Report

    The state of app marketing in Latin America – 2021 edition
    ipl app marketing - OG
    Report

    Sporting chances: How do top apps stack up during IPL
    indonesia app marketing - OG
    Report

    Indonesia app marketing report 2020: A more digital and mobile country
    india marketing during downturn - OG
    Report

    Marketing during a downturn - an India POV
    india app marketing - OG
    Report

    The 2019 state of app marketing in India
    in app event measurement - OG
    Report

    In-app event measurement: The building blocks of app marketing success
    gaming app marketing - OG
    Report

    The state of gaming app marketing - 2020 edition
    finance app marketing us - OG
    Report

    The state of finance app marketing: 2020 global and US trends
    app remarketing trends - OG
    Report

    The state of app remarketing - 2020 edition
    apac mobile ad fraud - OG
    Report

    The state of mobile ad fraud in APAC - 2020 edition
    apac finance app marketing - OG
    Report

    The state of finance app marketing in APAC - 2020 edition
    incrementality for remarketing - OG
    Guide

    The beginner's guide to incrementality for remarketing
    travel apps mobile attribution analytics - OG
    Guide

    The definitive guide to mobile attribution analytics for Travel apps
    shopping apps mobile attribution analytics - OG
    Guide

    Mobile attribution and marketing analytics for Shopping apps
    people based attribution - OG
    Guide

    Connecting the dots with people-based attribution
    ott for marketers - OG
    Guide

    The complete guide to OTT and connected TV marketing
    gaming apps mobile attribution analytics - OG
    Guide

    Game on! Mobile attribution and marketing analytics for Gaming
    finance apps mobile attribution analytics - OG
    Guide

    Mobile attribution and marketing analytics for Finance apps
    entertainment apps mobile attribution analytics - OG
    Guide

    Mobile attribution and marketing analytics for Entertainment and Media apps
    chinese app market - OG
    Guide

    The China APPortunity – 2020 edition
    app marketing true roi - OG
    Guide

    Finding your true north: Measuring your app marketing's true ROI
    southeast asia ramadan - OG
    Data study

    Ramadan in Southeast Asia: 2020 app market insights
    shopping app marketing trends - OG
    Report

    The state of Shopping app marketing - 2020 edition
    mobile fraud threat - OG
    Report

    Mobile fraud: Marketers’ massive hidden threat
    ltv app marketing cornerstone - OG
    Report

    Lifetime value: The cornerstone of app marketing
    indian festive season - OG
    Guide

    The essential guide to the Indian festive season 2020
    in app spending state - OG
    Report

    The state of in-app spending: Global and regional benchmarks
    southeast asia growth index - OG
    Report

    AppsFlyer Growth Index: Indonesia, Thailand, Vietnam, and Singapore
    coronavirus marketing updates - OG
    Report

    Coronavirus (COVID-19) marketing updates
    casualpuzzle gaming data insights - OG
    Report

    Casual/Puzzle gaming data benchmarks
    app uninstall benchmarks - OG
    Report

    The uninstall threat: 2020 app uninstall benchmarks
    app retention benchmarks - OG
    Report

    2020 app retention benchmarks
    app marketing practices holiday season - OG
    Report

    App marketing best practices for the 2016 holiday season
    app marketing dach - OG
    Report

    The state of app marketing – DACH Q1, 2017
    app marketing australia nz - OG
    Report

    App marketing in Australia and New Zealand 2020: Bridging the new normal
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    Report

    State of app marketing in India – 2021 edition
    food drink apps mobile attribution OG
    Guide

    Mobile attribution and marketing analytics for Food & Drink apps
    idfa ios 14 mma
    Report

    Learn how leading mobile marketers prepare for iOS 14
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    Report

    MAMA Tech Virtual 2020
    health apps mobile attribution analytics
    Guide

    Mobile attribution and marketing analytics for Health & Fitness apps
    mobile attribution privacy age
    Guide

    Getting started with mobile attribution in the age of privacy: The complete guide