App marketing benchmarks for iOS & Android by AppsFlyer

App Marketing Performance Benchmarks & Trends

Explore long-term shifts and benchmarks — updated quarterly — to uncover what’s working, what’s not, and how you compare to the competition.

All results are based on fully anonymous and aggregated data. To ensure statistical validity, we follow strict volume thresholds and methodologies.

新数据。新外观。

AppsFlyer 基准测试网站刚刚进行了重大升级!

测试版仅提供英文版本。
本地化网站将于下周上线!