Boost Your App Growth by Mastering Web Campaigns

Speakers:

Olga Panina Senior CSM, Eastern Europe, AppsFlyer

Dmitriy Selivanov Paid Acquisition Lead, Welltech

Tetiana Hryshchenko User Acquisition Lead, Promova

Key highlights

1. What exactly are web2app and web2web campaigns, and how do they differ
2. How to measure web2web and web2app campaigns
3. How do you personalize web campaigns for different audience segments
4. How to gain valuable insights when running web2app campaigns
5. Best practices from leaders in web2app marketing

What’s in this video?

With over 200 million active websites compared to just 9 million apps, the web offers a tremendous opportunity to broaden your reach.

Deep dive into web and discover how web campaigns can provide cost-effective, flexible, and creative marketing avenues, enhancing attribution accuracy and reducing user acquisition friction.

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