MAMA Library - AppsFlyer

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    retention benchmarks

    2018 App Retention Benchmarks [Data Study]

    An app's retention rate is the basis of monetization and is one of the most significant of all mobile marketing metrics. Without loyal customers who use your app and generate revenue, you will likely not be earning a profit and

    The AppsFlyer Performance Index Edition VII (H1, 2018)

    App marketing in China

    Webinar: The State of App Marketing in China in 2018

    Ad Revenue Attribution: The Missing Piece in Your LTV

    State of App Marketing - Brazil & LATAM

    The State of App Marketing: Brazil & LATAM 2018 vs. 2017 Trends

    The State of App Marketing 2018: UK & Western Europe

    LTV benchmarks

    Lifetime Value: The Cornerstone of App Marketing (2018 Benchmarks)

    The State of Mobile Fraud: Q1 2018

    The State of Mobile Fraud: Asia Edition, Q1 2018

    How Marketers Can Stay Safe From Mobile Ad Fraud with Guest Presenter from Forrester [Webinar Replay]