MAMA Library | AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

  • All
  • Analytics
  • TV Attribution
  • MAMA-Boards
  • eCommerce
  • Gaming
  • Travel
  • Fraud
  • Partners
    • Type:All
    How to build a mobile-centric MarTech stack

    How to Build a Mobile-Centric MarTech Stack [Guide]

    As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing

    The State of Mobile Fraud [H1, 2019]

    app install fraud apac

    App Install Fraud in APAC: $650 Million Exposed in Six Months

    retention benchmarks

    2018 App Retention Benchmarks [Data Study]

    App marketing in China

    Webinar: The State of App Marketing in China in 2018

    Ad Revenue Attribution: The Missing Piece in Your LTV

    State of App Marketing - Brazil & LATAM

    The State of App Marketing: Brazil & LATAM 2018 vs. 2017 Trends

    The State of App Marketing 2018: UK & Western Europe

    LTV benchmarks

    Lifetime Value: The Cornerstone of App Marketing (2018 Benchmarks)

    The State of Mobile Fraud: Q1 2018