Platform
Solutions
Why AppsFlyer
Learn
Company
简体中文
English
Français
日本語
Português
Русский
Español
한국어
Deutsch
A
B
C
D
E
F
H
I
K
L
M
N
O
P
R
S
U
W
A
Accelerated Mobile Pages
Active user
Ad exchange
Ad mediation
Advertising network
Ad server
Ad stacking
Advertisement
App Stickiness
App store analytics
App Store Optimization (ASO)
Assisted installs
Attribution fraud
Attribution modeling
Attribution window
ARPPU
Average revenue per user (ARPU)
B
Blacklist
Bots
Brand safety
C
Click farms
Click flooding
Click fraud
Click hijacking
Click injection
Click redirection
CTR
Click to install time (CTIT)
Cohort analysis
Cost per action (CPA)
Cost per engagement (CPE)
Cost per install (CPI)
CPA fraud
Cost per click (CPC)
Cross-device
D
Daily active users (DAU)
Deep linking
Deferred deep linking
Demand-side platform (DSP)
Device farm
Device ID
Device ID reset fraud
Display fraud
Duplicate IP
E
eCPM
Emulated devices
F
Fake users
H
Header bidding
I
Identifier for Advertisers (IDFA)
Impression fraud
In-app bidding
In-app events
In-app purchase (IAP)
Install fraud
Install hijacking
Install referrer
Install validation
K
K-factor
L
Lifetime value (LTV)
Limit Ad Tracking (LAT)
Lookback window
Loyal user
M
Mobile ad fraud
Mobile attribution
Mobile fraud detection
Mobile interstitials
Mobile malware
Mobile measurement partner (MMP)
Monthly Active Users (MAU)
Multi-touch attribution
N
Non-organic install (NOI)
O
Organic install
OTT
Owned media
P
Phone farms
Postback
Probabilistic modeling
Purchase fraud
Push notification
R
Re-engagement
Reattribution window
Receipt validation
Retention rate
Return on ad spend (ROAS)
S
SDK spoofing
Session
SKAdNetwork
Supply-side platform (SSP)
U
User acquisition (UA)
W
Web attribution