Vertrauen ist die Basis für alles, was wir tun

Deshalb setzen wir auf Sicherheit auf Enterprise-Niveau und halten höchste Compliance-Standards ein, während Sie jederzeit die volle Kontrolle über Ihre Daten behalten.

A

Ad Impression

Ad-Exchange

Ad-Server

AdTech

Apple Privacy Manifest

ARPU (Average Revenue per User)

ATT (App Tracking Transparency)

Attribution Modeling

Average Order Value (AOV)

C

Churn Rate (Abwanderungsrate)

Click through rate (CTR / Klickrate)

Conversion Rate

Cost per Action (CPA)

Cost per Mille (CPM)

Cost per View (CPV)

CPC (Cost per Click)

CTV – Connected TV

D

Deep Linking

Demand-Side-Plattform (DSP)

Device-ID (Geräte ID)

E

Earned Media

eCPM (Effective Cost per Mille)

G

GAID (Google Advertising ID)

H

Hybride App (Hybrid App)

I

IDFA (Identifier for Advertisers)

In-App-Purchase (In-App-Käufe)

Instant-Apps

Interstitial Ads (Interstitials)

K

K-Faktor

L

LTV (Lifetime Value)

M

Marketing Mix Modeling (MMM)

MMP (Mobile Measurement-Partner)

Mobile Attribution

O

OTT (Over the Top)

Owned Media

P

Probabilistische Modellierung

Push-Benachrichtigungen (Push Notification)

R

Retention Rate

ROAS (Return on Ad Spend)

RTB (Real-Time-Bidding)

S

SKAdNetwork

Supply-Side-Plattform (SSP)

T

Transactional Video on Demand (TVOD)

V

View Through Rate (VTR)

W

Walled Garden

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Vertrauen ist die Basis für alles, was wir tun

A

C

D

E

G

H

I

K

L

M

O

P

R

S

T

V

W

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