How Top Marketing Teams Actually Use AI to Scale Growth
Speakers:
Akin ArikanSolutions Marketing, AppsFlyer
Sara San AntonioSr. Global Marketing Mobile Manager, Square
Beth BergerVP & GM Moloco Ads, Americas, Moloco
Key highlights
How to use the AppsFlyer MCP inside Claude or ChatGPT to pull performance data and answer stakeholder questions in real time.
AI tools built at Square/Block — creative QA, UTM generation, and anomaly alerts — that replace hours of manual work.
A four-lever framework (Reach, Bidding, Creative, Signal) for operating as an AI system designer, not just a UA manager.
What’s in this video?
See how mobile marketers are putting AI to work right now. Sara San Antonio from Square shares how she uses the AppsFlyer MCP alongside internal data to surface insights in minutes, automate creative QA, and flag broken app events instantly. Beth Berger from Moloco then walks through a four-lever framework — Reach, Bidding, Creative, and Signal — for getting compounding performance gains out of AI-native channels.
We currently offer demos only to businesses evaluating AppsFlyer for their own apps. However, there’s always tomorrow - and we’d be happy to help you build your AppsFlyer expertise to better support your future clients.
To learn more about our Agencies program or for general inquiries, feel free to reach out to us at [email protected].
Are you already an integrated partner with AppsFlyer?
For any question, please sign in to your existing AppsFlyer account and go to Help → Contact our team
We appreciate your interest in becoming an AppsFlyer partner. In order to begin the integration process, you must be referred by an existing AppsFlyer customer via our platform. If you'd like to start the process, please reach out to your customer and kindly request to receive an invite link. You can find additional resources in our Help Center.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
3/3
Meet your AppsFlyer expert
Based on your needs, we've matched you with the right AppsFlyer expert. Book a 15-minute discovery call to discuss your goals and schedule your personalized demo
Thanks for reaching out! 🎉
We can't wait to show you around and learn more about your goals and challenges.
In the meantime, here are two great ways to learn more about AppsFlyer:
