MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    web-to-app migration

    How to Do Web-to-App Migration Without Spending a Penny [MAMA Board]

    Welcome to the thirteenth edition of MAMA Boards, an AppsFlyer video project featuring leading mobile marketing experts on camera. For today’s mini whiteboard master class, we have Tina Zhang, who heads up Paid Social at Memrise, a language learning app

    The Complete Guide to Over-the-Top (OTT) and Connected TV Marketing [Guide]

    soft launch

    Why Your Game’s Soft Launch Isn’t Working [MAMA Board]

    influencer marketing

    Influencer Marketing for Apps: What You Need to Know [MAMA Board]

    The State of Gaming App Marketing: 2018 Insights [Data Study]

    TET holiday shopping

    Vietnamese TET Holiday Shopping Insights 2018

    marketing measurement framework

    App Marketing Measurement Framework [MAMA Board]

    organic growth

    Dispelling the Organic Growth Myth [MAMA Board]

    retention benchmarks

    2018 App Retention Benchmarks [Data Study]

    marketing testing

    Everything You Need To Know About Marketing Testing [MAMA Board]