MAMA Library - AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    fraud

    How to Stand Up to Mobile Fraud [MAMA Board]

    Welcome to the nineteenth edition of MAMA Boards, an AppsFlyer video project featuring leading mobile marketing experts on camera. For today’s mini whiteboard master class, we have Matt Sadofsky, Senior Director of Growth Marketing at TIDAL, a celebrity-owned, high-fidelity music
    app install fraud apac

    App Install Fraud in APAC: $650 Million Exposed in Six Months

    Technical Guide to Attribution and Deep Linking [Guide]

    creative testing

    Facebook Creative Testing Methodology [MAMA Board]

    user acquisition

    Getting Started with User Acquisition for Apps: The Complete Guide

    web to app A/B testing

    Web to App A/B Testing – How to Close the Loop [MAMA Board]

    programmatic

    How to Set Up Your Programmatic App Campaigns for Success [MAMA Board]

    From Mobile Attribution to Holistic People-Based Innovation [Guide]

    A/B test

    Is Your A/B Test Broken? Here’s How To Fix It [MAMA Board]

    Ramadan

    Ramadan in Southeast Asia: 2019 App Market Insights Report