MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    The State of Gaming App Marketing: 2018 Insights [Data Study]

    If mobile has been on a steady rise the last few years, gaming has exploded, in terms of overall app share, user quality, and installs. No doubt, this app category is prime for the taking. The driving force behind the
    organic growth

    Dispelling the Organic Growth Myth [MAMA Board]

    retention benchmarks

    2018 App Retention Benchmarks [Data Study]

    marketing testing

    Everything You Need To Know About Marketing Testing [MAMA Board]

    complex event optimization

    How Complex Event Optimization Can Boost Your Retention & ROI [MAMA Board]

    app store optimization

    Why Your ASO Doesn’t Work [MAMA Board]

    The AppsFlyer Performance Index Edition VII (H1, 2018)

    ua team

    Putting Aces in Places: How to Build a UA Team to Drive Rapid Growth [MAMA Board]

    marketing tech stack

    How to Build Your App Marketing Tech Stack Like a Pro [MAMA Board]

    Think Ad Monetization of Rewarded Video is All About eCPM? Think Again! [MAMA Board]

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