MAMA Library - AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    web to app A/B testing

    Web to App A/B Testing – How to Close the Loop [MAMA Board]

    Welcome to the eighteenth edition of MAMA Boards, an AppsFlyer video project featuring leading mobile marketing experts on camera. For today’s mini whiteboard master class, we have Amitai Serphos, Head of Growth and User Acquisition at Moovit, the number one
    programmatic

    How to Set Up Your Programmatic App Campaigns for Success [MAMA Board]

    From Mobile Attribution to Holistic People-Based Innovation [Guide]

    A/B test

    Is Your A/B Test Broken? Here’s How To Fix It [MAMA Board]

    Ramadan

    Ramadan in Southeast Asia: 2019 App Market Insights Report

    The AppsFlyer Performance Index Edition VIII (H2, 2018)

    Incrementality and Cannibalization in User Acquisition [MAMA Board]

    mobile attribution

    Getting Started with Mobile Attribution: The Complete Guide

    predictive modeling

    Predictive Modeling for App Marketers: The Complete Guide

    data

    Best Utilization of Link Structure and Data Enrichment [MAMA Board]