MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    mobile attribution

    Getting Started with Mobile Attribution: The Complete Guide

    With greater consumer adoption of advanced and yet affordable smartphones, and higher functionality being shifted to the apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed

    The AppsFlyer Performance Index Edition VIII (H2, 2018)

    predictive modeling

    Predictive Modeling for App Marketers: The Complete Guide

    data

    Getting More From Your Data [MAMA Board]

    web-to-app migration

    How to Do Web-to-App Migration Without Spending a Penny [MAMA Board]

    The Complete Guide to Over-the-Top (OTT) and Connected TV Marketing [Guide]

    soft launch

    Why Your Game’s Soft Launch Isn’t Working [MAMA Board]

    influencer marketing

    Influencer Marketing for Apps: What You Need to Know [MAMA Board]

    The State of Gaming App Marketing: 2018 Insights [Data Study]

    TET holiday shopping

    Vietnamese TET Holiday Shopping Insights 2018