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MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    The AppsFlyer Performance Index – WFH Edition

    The complete report card on the performance of mobile media sources covering acquisition, retention, remarketing, growth, and monetization. Edition XI includes a record 5 indices, 595 rankings across 11 regions, and 32 app categories and genres.
    ANZ App Marketing Report

    App Marketing in Australia and New Zealand 2020: Bridging the New Normal

    The Beginner's Guide to Incrementality for Remarketing

    The Beginner’s Guide to Incrementality for Remarketing

    shopping ecommerce mobile holiday season

    The State of Shopping App Marketing – 2020 Edition

    App marketing during Vietnamese Tết - Insights for 2021 planning

    App marketing during Vietnamese Tết – Insights for 2021 planning

    Sporting Chances: How Do Top Apps Stack Up During IPL

    Sporting Chances: How Do Top Apps Stack Up During IPL

    Dynamic Product Ads ecommerce

    Scaling eCommerce app marketing with Dynamic Product Ads [MAMA Board]

    app marketing taboola outbrain

    How to master Taboola and Outbrain to drive app growth [MAMA Board]

    app campaign optimization dos and donts

    Do’s and Don’ts for Optimizing UA & Performance Ad Campaigns [MAMA Minute]

    mobile ad fraud 2020 report

    The State of Mobile Ad Fraud – 2020 Edition