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    The Complete Guide to Over-the-Top (OTT) and Connected TV Marketing [Guide]

    With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile
    web-to-app migration

    How to Do Web-to-App Migration Without Spending a Penny

    soft launch

    Why Your Game’s Soft Launch Isn’t Working [MAMA Board]

    influencer marketing

    Influencer Marketing for Apps: What You Need to Know [MAMA Board]

    The State of Gaming App Marketing: 2018 Insights [Data Study]

    TET holiday shopping

    Vietnamese TET Holiday Shopping Insights 2018

    marketing measurement framework

    App Marketing Measurement Framework [MAMA Board]

    organic growth

    Dispelling the Organic Growth Myth [MAMA Board]

    retention benchmarks

    2018 App Retention Benchmarks [Data Study]

    marketing testing

    Everything You Need To Know About Marketing Testing [MAMA Board]