MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    app store optimization

    Why Your ASO Doesn’t Work [MAMA Board]

    Welcome to the sixth edition of MAMA Boards, an AppsFlyer video project featuring leading mobile marketing experts on camera. For today's mini whiteboard master class, we have Katerina Zolotareva, Marketing and Customer Success Manager at TheTool, a leading performance-based app

    The AppsFlyer Performance Index Edition VII (H1, 2018)

    ua team

    Putting Aces in Places: How to Build a UA Team to Drive Rapid Growth [MAMA Board]

    marketing tech stack

    How to Build Your App Marketing Tech Stack Like a Pro [MAMA Board]

    Think Ad Monetization of Rewarded Video is All About eCPM? Think Again! [MAMA Board]

    App marketing in China

    Webinar: The State of App Marketing in China in 2018

    Facebook audience building strategy

    5 Steps for an Amazing Facebook Audience Building Strategy [MAMA Board]

    app ad revenue

    Ad Revenue Attribution: The Missing Piece in Your LTV

    State of App Marketing - Brazil & LATAM

    The State of App Marketing: Brazil & LATAM 2018 vs. 2017 Trends

    apple search ads best practices

    Apple Search Ads: What’s My True ROAS? [MAMA Board]

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