MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    organic growth

    Dispelling the Organic Growth Myth [MAMA Board]

    Welcome to the ninth edition of MAMA Boards, an AppsFlyer video project featuring leading mobile marketing experts on camera. For today's mini whiteboard master class, we have David Llewellyn, Senior Marketing Director at Debut, the world's first careers app dedicated
    retention benchmarks

    2018 App Retention Benchmarks [Data Study]

    marketing testing

    Everything You Need To Know About Marketing Testing [MAMA Board]

    complex event optimization

    How Complex Event Optimization Can Boost Your Retention & ROI [MAMA Board]

    app store optimization

    Why Your ASO Doesn’t Work [MAMA Board]

    The AppsFlyer Performance Index Edition VII (H1, 2018)

    ua team

    Putting Aces in Places: How to Build a UA Team to Drive Rapid Growth [MAMA Board]

    marketing tech stack

    How to Build Your App Marketing Tech Stack Like a Pro [MAMA Board]

    Think Ad Monetization of Rewarded Video is All About eCPM? Think Again! [MAMA Board]

    App marketing in China

    Webinar: The State of App Marketing in China in 2018

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