MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

The Complete Guide to Over-the-Top (OTT) and Connected TV Marketing [Guide]

With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile