MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    predictive modeling

    Predictive Modeling for App Marketers: The Complete Guide

    In 2019, it is a given that marketers must be data-driven. It is also obvious that gaining a competitive edge in a hyper competitive space requires a deep dive into data. But what does this mean? What separates the savviest
    data

    Getting More From Your Data [MAMA Board]

    web-to-app migration

    How to Do Web-to-App Migration Without Spending a Penny [MAMA Board]

    The Complete Guide to Over-the-Top (OTT) and Connected TV Marketing [Guide]

    soft launch

    Why Your Game’s Soft Launch Isn’t Working [MAMA Board]

    influencer marketing

    Influencer Marketing for Apps: What You Need to Know [MAMA Board]

    The State of Gaming App Marketing: 2018 Insights [Data Study]

    TET holiday shopping

    Vietnamese TET Holiday Shopping Insights 2018

    marketing measurement framework

    App Marketing Measurement Framework [MAMA Board]

    organic growth

    Dispelling the Organic Growth Myth [MAMA Board]