Reports and guides

Explore our collection of data-baked industry insights, global and regional trends, and deep dives into the subjects that matter most in our mobile ecosystem.

Top 5 app marketing data trends of 2024 and predictions for 2025 - Featured Image

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Top 5 app marketing data trends of 2024 and predictions for 2025

Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.

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Unlock the full ROI potential of your marketing efforts
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The marketer’s guide to buying an MMP
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The State of App Marketing in Asia — 2024 Edition
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The State of App Monetization - 2024 Edition
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India Festive Report - 2024 Edition

The State Data Collaboration - OG image

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The state of data collaboration in commerce and retail media

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The AppsFlyer Performance Index: Media Source Edition #17

The marketer’s guide to first-party data - Featured image

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The marketer’s guide to first-party data

Boost your app growth with SKAdNetwork Featured Image

Guide

Boost your app growth with SKAdNetwork

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The State of Gaming App Marketing - 2024 Edition

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It's time to come clean - the complete data clean rooms guide

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The state of eCommerce app marketing

Forst & sullivan 2024 - Featured image

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Frost & Sullivan’s Competitive Strategy Leadership Award

The state of ad creative in app marketing 2024 edition - Featured image

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The state of ad creatives in app marketing: 2024 edition

The Indian Cricket season report: 2024 Edition featured image

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The Indian Cricket season report: 2024 Edition

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The AppsFlyer Performance Index: 2024 Country Edition

AppsFlyer & Adobe: Power personalized mobile experiences

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AppsFlyer & Adobe: Power personalized mobile experiences

How to deliver a winning creative strategy - OG image

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How to deliver a winning creative strategy

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App marketers speak 2024

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AppsFlyer & the MMA: Embracing Privacy as a Competitive Advantage

App uninstall report 2024

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App uninstall report - 2024 edition

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The AppsFlyer Performance Index: Edition 16

2.0 Marketing attribution featured image

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The definitive guide to marketing attribution: giving credit where credit’s due

Subscription report 2023 - OG

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The state of app marketing for subscription apps - 2023 edition

shopping app marketing trends - OG

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The state of eCommerce app marketing - 2023 edition

joint playbook: AppsFlyer & TikTok Best Practices - OG

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Target. Connect. Engage: Driving profitable app growth with revenue-boosting strategies

Subscription based apps

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Subscription-based apps: How to set yourself for success

PC & console guide - featured

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How PC and console platforms open up new revenue streams for game developers

State of App Re-engagement in APAC | 2023 edition - OG

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State of App Re-engagement in APAC: 2023 Edition

State of Fraud 2023 - og

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The state of mobile app fraud - 2023 edition

APAC CTV trends report: Featured

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APAC connected TV trends, 2023: Advertiser and viewer perceptions

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The AppsFlyer Performance Index: Country Edition

Deep linking guide

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Deep linking 101: The why, what, and how

ChatGPT and app marketing guide - featured

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How to use ChatGPT to market your app [50+ prompts]

CTV Trends 2022-23

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Connected TV Trends, 2022-23: Advertiser and viewer perceptions

2023 mobile marketing trends & C-level predictions

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Driving ROI through a storm: 2023 app trends & C-level predictions

ASO guide - featured

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How to ASO like a PRO: The App Store Optimization guide

IN Festive one-pager 2022-OG

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The great Indian festive season cheat sheet 2022

App marketing guide - featured

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The mobile app marketing guide: Cracking the code to app success

CTV advertising guide - featured

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Welcome to the jungle - your ultimate guide for CTV Advertising

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The AppsFlyer Performance Index: Edition 15

Mobile advertising guide - featured

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Mobile advertising - everything you need to know (and forget) in 2023 and beyond

Data clean rooms guide - featured

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It's time to come clean - the complete data clean rooms guide

Cohort analysis - featured

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All together now - Cohort analysis explained

CTV domination: The complete guide to connected TV - featured

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Get ready for the age of CTV domination: The complete guide to Connected TV

Mobile measurement & marketing analytics for subscription apps guide - featured

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Mobile measurement & marketing analytics for subscription apps - The complete guide

Frost and Sullivan leadership award - featured image

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Frost & Sullivan Competitive Strategy Leadership Award

ROI Guide - Featured image

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Finding your true north: Measuring your app marketing’s true ROI

App conversion guide

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Show me the money! Your definitive guide to app conversions

State of eCommerce Turkey - Featured image

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The state of eCommerce app marketing in Turkey

Полное руководство по мобильным измерениям и маркетинговой аналитике для игровых приложений - главное изображение

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Mobile measurement & marketing analytics for gaming apps - The complete guide

The true cost of MMP data outages

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The true cost of MMP data outages

State of Finance SEA - Featured image

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State of finance app marketing in Southeast Asia & Pakistan - 2022 edition

Mobile commerce guide: Featured image

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The ever dynamic world of mCommerce - everything you need to know

ATT one year on - featured

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ATT - 1 year on: Exploring the impact of Apple’s privacy changes

The true cost of data inaccuracies - featured

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You don’t know what you don’t know - The true cost of data inaccuracies

App monetization guide 2022 - featured

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App monetization guide: How to generate revenue from apps in 2022

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State of IPL App Marketing 2023

Ramadan report ME 22 OG

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Ramadan in the Middle East – 2022 app marketing insights

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The AppsFlyer Performance Index: Edition 14

Deep linking guide

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Deep linking 101: The why, what, and how of today’s most trending customer experience technology

Mobile first report - Retail OG

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The mobile-first enterprise report: Retail

Mobile first enterprise report - health and fitness OG

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The mobile-first enterprise report: How Health & Fitness brands are being transformed by mobile devices

Мобильный отчет - финансы и страхование

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The mobile-first enterprise report: How financial brands are transformed by mobile

Infographic

2022 mobile marketing trends

Re-engagement guide OG

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Re-engagement in the era of privacy - the definitive guide

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Re-engagement in the era of privacy - the definitive guide

state of mobile ad fraud 2021 - OG

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The state of mobile ad fraud 2021

App marketing trends in Central & Eastern Europe - OG

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Google and AppsFlyer: Mobile app marketing trends in Central and Eastern Europe (and how to succeed in it!)

State of App Marketing ANZ-OG

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The state of app marketing Australia & New Zealand 2023

mobile first enterprise report - OG

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The mobile-first enterprise report: How brands are being transformed by mobile devices

State of mobile app strategies in the ME - OG

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State of mobile app strategies in the Middle East

In-app реклама

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In-app advertising done right - the complete guide

Programmatic advertising - featured

Guide

Media buying on autopilot: the ultimate guide to programmatic advertising

app engagement - OG

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App engagement and user retention: The definitive guide

The consumer mobile landscape in the Nordics - featured

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The consumer mobile landscape in the Nordics

ROX Guide

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Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership

Inside SKAN - OG

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Inside SKAN: Data & learnings from Apple’s SKAdNetwork

iOS 14 for gaming - og

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A whole new ballgame: Gaming app marketing in iOS 14+ and SKAN

state of finance app marketing africa - og

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The state of finance app marketing in Africa - 2021 edition

african mobile apps landscape - og

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The African mobile apps landscape (and how to succeed in it)

impact of iOS 14 - OG

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The impact of iOS 14 & ATT on the mobile app economy

vta insights southeast asia

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Video is on the rise: View-through attribution insights for Southeast Asia

Apple's ios 14 apps clips guide

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Apple's iOS 14 App Clips: A definitive guide for developers by AppsFlyer

finance app marketing global

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The state of finance app marketing – 2021 edition

idc attribution compliance privacy

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The state of measurement, privacy, and compliance

ipl historic year mobile

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IPL 2021 – A historic year for mobile

ios 14 app monetization strategies

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App monetization strategies for iOS 14: The complete guide

mma marketer

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Personal data, privacy and smartphones: The marketer/consumer disconnect

mma consumer

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Personal data, privacy and smartphones: The cautious consumer

Predictive modeling best practices

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Predictive modeling for app marketers: The complete guide

Mobile ad fraud guide

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The marketer’s field guide to mobile ad fraud

Deep linking marketers guide

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Deep linking for mobile marketers, a guide

Deep linking developers guide

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Everything a developer needs to know about deep linking

User acquisition guide

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Getting started with user acquisition for apps: The complete guide

mobile gaming genre affinity

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The mobile gaming genre affinity matrix - 2022 edition

latam app marketing - OG

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The state of app marketing in Latin America – 2021 edition

uk western europe app marketing - OG

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The state of app marketing 2018: UK and Western Europe

VN Tet campaign OG

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Vietnam Tet mobile marketing insights - 2021 edition: leaping into the 2022 season

Finance app marketing guide OG

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Mobile attribution & marketing analytics for Finance app marketers - the complete guide

gaming apps mobile attribution analytics - OG

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Game on! Mobile attribution and marketing analytics for Gaming

ott for marketers - OG

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The complete guide to OTT and connected TV marketing

people based attribution - OG

Guide

Connecting the dots with people-based attribution

Shopping guide 2022 OG

Guide

Mobile measurement & marketing analytics for Shopping apps - The complete guide

travel apps mobile attribution analytics - OG

Guide

The definitive guide to mobile attribution analytics for Travel apps

incrementality for remarketing - OG

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The beginner's guide to incrementality for remarketing

apac finance app marketing - OG

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The state of finance app marketing in APAC - 2020 edition

apac mobile ad fraud - OG

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The state of mobile ad fraud in APAC - 2020 edition

app remarketing trends - OG

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The state of app remarketing - 2020 edition

finance app marketing us - OG

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The state of finance app marketing: 2020 global and US trends

AF TikTok in-app event report OG

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In-app event measurement & performance - a joint AppsFlyer-TikTok For Business report

india app marketing - OG

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The 2019 state of app marketing in India

india marketing during downturn - OG

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Marketing during a downturn - an India POV

indonesia app marketing - OG

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Indonesia app marketing report 2020: A more digital and mobile country

app marketing dach - OG

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The state of app marketing – DACH Q1, 2017

app marketing practices holiday season - OG

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App marketing best practices for the 2016 holiday season

casualpuzzle gaming data insights - OG

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Casual/Puzzle gaming data benchmarks

coronavirus marketing updates - OG

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Coronavirus (COVID-19) marketing updates

southeast asia growth index - OG

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AppsFlyer Growth Index: Indonesia, Thailand, Vietnam, and Singapore

in app spending state - OG

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The state of in-app spending: Global and regional benchmarks

ltv app marketing cornerstone - OG

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Lifetime value: The cornerstone of app marketing

mobile fraud threat - OG

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Mobile fraud: Marketers’ massive hidden threat

southeast asia ramadan - OG

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Ramadan in Southeast Asia: 2020 app market insights

app marketing true roi - OG

Guide

Finding your true north: Measuring your app marketing's true ROI

chinese app market - OG

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The China APPortunity – 2020 edition

entertainment apps mobile attribution analytics - OG

Guide

Mobile attribution and marketing analytics for Entertainment and Media apps

food drink apps mobile attribution OG

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Mobile attribution and marketing analytics for Food & Drink apps

idfa ios 14 mma

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Learn how leading mobile marketers prepare for iOS 14

mama tech virtual recordings

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MAMA Tech Virtual 2020

health apps mobile attribution analytics

Guide

Mobile attribution and marketing analytics for Health & Fitness apps

mobile attribution privacy age

Guide

Getting started with mobile attribution in the age of privacy: The complete guide

CTV-to-mobile report 2023 - OG

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CTV-to-mobile trends report - 2023 edition

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