CEO blog spot

Oren Kaniel, AppsFlyer Co-Founder & CEO offers his unique insights and opinions on AppsFlyer and the mobile ecosystem. Read up as he tackles everything from the future of measurement to the relationship between privacy and user experience.

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Oren Kaniel, AppsFlyer CEO

Featured image - Privacy and AI

6 min read Oct 26, 2023

The AI / data privacy paradox, and the future of private data collaboration

5 min read Oct 17, 2023

An open letter from Oren Kaniel

better, safer digital experience

3 min read Dec 07, 2022

Open letter to regulators - for a better and safer digital experience

The importance of focusing and committing - AppsFlyer

3 min read Nov 07, 2022

Saying NO is focusing. Saying NEVER is a commitment

Présentation de l’AppsFlyer Privacy Cloud : Optimiser l’expérience client et le respect de la vie privée grâce à la collaboration entre écosystèmes

4 min read Dec 07, 2021

Introducing The AppsFlyer Privacy Cloud: Maximizing customer experience and privacy through ecosystem collaboration

アグリゲーション・アドバンスト・プライバシー - スクエア

3 min read Mar 22, 2021

Aggregated Advanced Privacy, and the future of privacy-centric measurement

Impartialité, indépendance & avenir de l'écosystème | AppsFlyer

6 min read Feb 24, 2021

Unbiased, independent, and the future of the ecosystem & web

Como lidar com as mudanças 2020 - quadrado

6 min read Jan 06, 2021

2020: An exercise in mastering change

プライバシー重視のアトリビューション ios 14 - スクエア

4 min read Aug 26, 2020

The next generation of privacy-centric attribution explained

集約式ソリューション ios14 - スクエア

4 min read Jul 27, 2020

Aggregated attribution innovation based on differential privacy

アトリビューションは消費者にどのような影響を与えるか？

4 min read Jul 14, 2020

Why attribution is important for consumers

ユーザープライバシー ios 14 idfa - スクエア

4 min read Jul 08, 2020

Does user privacy have to come at the expense of an incredible user experience?

アプリストア経済未来 - スクエア

3 min read Jun 24, 2020

The future of the app store economy, in a privacy-centric world

Nós te damos cobertura - quadrado

2 min read Jun 09, 2020

From zero to infinity - we've got you covered

Nous venons de lever 210 millions de dollars et nous n’aurions jamais pu le faire sans vous!

5 min read Jan 21, 2020

We just raised $210M, and we couldn't have done it without you

Les 4 spécificités d’une plateforme de marketing stratégique

3 min read Apr 21, 2019

4 elements of a mission-critical marketing platform

La pièce manquante du puzzle de l’attribution

5 min read Feb 19, 2019

The missing piece of the attribution puzzle

ファーストタイムアトリビューションプラットフォーム - スクエア

6 min read Feb 11, 2019

How to choose the right attribution platform the first time around

年の計り方 - スクエア

4 min read Jan 03, 2019

How do you measure a year?

オール・イン・シェイプド・アワ・ストーリー - スクエア

6 min read Dec 04, 2018

How "all-in" shaped our story, and could define your career

building customer obsessed culture - OG

7 min read Jun 12, 2018

Organically building a customer-obsessed culture

アンバランスなアトリビューションの解明

6 min read May 17, 2018

Are all attribution companies unbiased and independent as they claim?

numbers do lie noah17 - OG

2 min read Dec 07, 2017

Numbers DO lie! Don't trust your marketing data and ROI

Article du CEO : comment le leader du marché peut résoudre le « dilemme du prisonnier » concernant la fraude

4 min read May 24, 2017

How market leaders can solve the fraud 'prisoner's dilemma'

Attribution mobile – Un grand pouvoir implique de grandes responsabilités

2 min read May 23, 2017

With great power comes great responsibility

fighting mobile ad fraud - OG

3 min read May 18, 2017

On fighting fraud, Google Search, and machine learning

AppsFlyer lève 56 millions de dollars pour l’innovation des mesures à l’ère du mobile

4 min read Jan 17, 2017

AppsFlyer raises $56M to deliver measurement innovation

appsflyer in london and berlin - OG

3 min read Feb 19, 2016

AppsFlyer has landed in London and Berlin

CEO Blog Série: Autorité d’attribution

5 min read Apr 22, 2015

What does it really mean to be an attribution authority?

appsflyer series b funding - OG

3 min read Jan 20, 2015

AppsFlyer raises an additional $20M in Series B funding

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