CEO blog spot

Oren Kaniel, AppsFlyer Co-Founder & CEO offers his unique insights and opinions on AppsFlyer and the mobile ecosystem. Read up as he tackles everything from the future of measurement to the relationship between privacy and user experience.

Follow Oren Kaniel:

img-hero-ceo-blogspot-oren

aggregated advanced privacy - OG

Mobile marketing - 6 min read

Aggregated Advanced Privacy, and the future of privacy-centric measurement

unbiased independent ecosystem future - OG

Mobile marketing - 11 min read

Unbiased, independent, and the future of the ecosystem & web

mastering change 2020 - OG

Mobile marketing - 11 min read

2020: An exercise in mastering change

appsflyer series d funding - OG

11 min read

We just raised $210M, and we couldn't have done it without you

privacy centric attribution ios 14 - OG

Mobile marketing - 11 min read

The next generation of privacy-centric attribution explained

aggregated attribution solution ios 14 - OG

Measurement & analytics - 11 min read

Aggregated attribution innovation based on differential privacy

attribution app consumers ios 14 - OG

Measurement & analytics - 11 min read

Why attribution is important for consumers

user privacy ios 14 idfa - OG

Mobile marketing - 11 min read

Does user privacy has to come at the expense of an incredible user experience?

app store economy future - OG

Mobile marketing - 6 min read

The future of the app store economy, in a privacy-centric world

we have you covered - OG

4 min read

From zero to infinity - we've got you covered

mission critical marketing platform elements - OG

Mobile marketing - 6 min read

4 elements of a mission-critical marketing platform

attribution puzzle missing piece - OG

Measurement & analytics - 11 min read

The missing piece of the attribution puzzle

first time attribution platform - OG

Mobile marketing - 11 min read

How to choose the right attribution platform the first time around

how to measure a year - OG

11 min read

How do you measure a year?

all in shaped our story - OG

11 min read

How "all-in" shaped our story, and could define your career

building customer obsessed culture - OG

13 min read

Organically building a customer-obsessed culture

uncovering unbiased attribution - OG

Measurement & analytics - 11 min read

Are all attribution companies unbiased and independent as they claim?

numbers do lie noah17 - OG

4 min read

Numbers DO lie! Don't trust your marketing data and ROI

fighting mobile fraud - OG

Mobile fraud - 11 min read

CEO blog: How market leaders can solve the fraud 'prisoner's dilemma'

great power great responsibility - OG

4 min read

With great power comes great responsibility

fighting mobile ad fraud - OG

Mobile fraud - 6 min read

CEO blog series: Fighting fraud, Google Search and machine learning

appsflyer series c funding - OG

11 min read

AppsFlyer raises $56M to deliver measurement innovation

appsflyer in london and berlin - OG

6 min read

AppsFlyer has landed in London and Berlin

attribution authority importance - OG

Mobile marketing - 11 min read

CEO blog series - attribution authority

appsflyer series b funding - OG

6 min read

AppsFlyer raises an additional $20M in series B funding

More from AppsFlyer

Get the latest marketing news and expert insights delivered to your inbox