AppsFlyer at MAU 2025 – Powering the Future of Marketing
As the presenting sponsor of MAU 2025 in Las Vegas, AppsFlyer took center stage with three insight-packed sessions breaking down the most critical shifts in modern marketing—from AI and creative strategy to iOS growth and next-gen measurement.
Top Takeaways:
AI is rewriting the rules of marketing — Marketing practitioners must evolve into strategic, creative, data-savvy generalists.
Creative testing beats gut instinct — The best-performing ads follow proven frameworks, not guesswork.
Stop making the same mistakes — Brands continue to fall into avoidable creative traps.
iOS is booming — A 77% YoY increase in spend demands smarter, more agile measurement.
Privacy-first attribution is here — New tools from AppsFlyer + Google unlock accurate, real-time insights at scale.
Whether you’re navigating AI disruption or scaling on iOS, AppsFlyer equips you with the measurement, insights, and tools to make smarter decisions, boost performance, and drive sustainable growth.
Watch content from MAU
Speakers
Brian QuinnPresident & GM North America, AppsFlyer
Barak WitkowskiChief Product Officer, AppsFlyer
Matej LančaričUA & Creative Strategist, Lancaric.me
