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AppsFlyer releases first extension for Adobe Experience

By Larissa Klitzke
first extension adobe experience

Building upon our Premier Partnership in Adobe’s Exchange Partner Program, we are proud to announce the release of the AppsFlyer extension for Adobe Experience Platform Launch.

This first-to-market extension for Experience Platform Launch for mobile makes it easy for Adobe Experience Cloud customers to integrate the AppsFlyer SDK into their app with just a few clicks, enabling faster implementation of AppsFlyer technology.

Experience Platform Launch is the next generation, enterprise-ready website tag and mobile SDK management platform. It gives customers a simple way to set up and manage all of the analytics, marketing, and advertising integrations necessary to measure relevant metrics and experiences.

This comprehensive solution empowers customers of AppsFlyer and Adobe to better optimize mobile conversion by leveraging AppsFlyer’s universal deep linking solution, fraud blocking technology, and deeper mobile marketing analytics including real-time cost and return on investment (ROI) reports.

The AppsFlyer extension for Adobe Experience Platform Launch makes it easy for existing customers to unlock all of these capabilities with just a few clicks:

AppsFlyer SDK Extension in Adobe Experience Cloud
Setting up AppsFlyer in Adobe Experience Cloud
*For full instructions on using AppsFlyer’s Mobile SDK Extension please see: https://aep-sdks.gitbook.io/docs/getting-started/create-a-mobile-property

From a technical standpoint, the integration provides AppsFlyer mobile acquisition and re-engagement campaign data to various components of Adobe Experience Cloud.

This data is tied back to Adobe visitor IDs, providing a more holistic view of end-to-end customer journeys across mobile, desktop, TV, and offline channels via the following key integrations:

Unlock an Ecosystem with Faster & Easier SDK Setup
The AppsFlyer Extension for Adobe Experience Platform Launch streamlines SDK setup to enable AppsFlyer technology in just a few minutes. AppsFlyer is integrated with Adobe Advertising Cloud as well as 8,000+ top media sources, so you’ll never need to add another media partner SDK.
Optimize Cross-Device Targeting with Granular Segmentation
Expand and refine Adobe Audience Manager segments by importing custom mobile audiences/segments from AppsFlyer – based on ad engagements, (un)installs, revenue, custom in-app event parameters, device type/version, app version, geo, and more.
Improve User Experience Across Platforms
Integration with Adobe Campaign increases conversion and engagement with universal deep links that seamlessly detect every possible device, OS, channel, and platform to send users to the optimal web or app page. No wasted clicks, just the best conversion path, every time.
Unify and Augment Cross-Device Measurement
Integration with Adobe Analytics provides additional mobile data, including real-time fraud protection, cost, ROI and sequential multi-touch and re-engagement attribution data, which can then be analyzed using the full power of Adobe Analytics.

Vincent Low, head of marketing cloud partnerships at AppsFlyer noted:

“Our integration with Adobe empowers marketers with holistic multi-touch measurement, providing actionable insights to maximize ROI across the customer lifecycle.”

By strengthening our relationship as a Premier Partner in the Adobe Exchange Partner Program, customers will also benefit from joint innovation and a superior level of service.

Cody Crnkovich, Head of Platform Partners and Strategy at Adobe, also had a few words on the update:

“The combination of Adobe Experience Cloud and AppsFlyer enables our joint customers to get more from their cross-channel marketing, analytics, advertising, and commerce deployments and provide more robust capabilities for mobile app marketing and analytics.”

As we continue to gather feedback from Adobe and mutual customers, we look forward to hearing your feedback and developing improvements to the extension as well as our other integrations across the Adobe ecosystem.

To learn more about AppsFlyer and our work with Adobe, talk to your Success Manager or schedule your AppsFlyer Demo today.

Larissa Klitzke

As a Product Marketing Manager at AppsFlyer, Larissa leads strategic initiatives for sales enablement and content development in North America. Larissa brings a unique perspective to the team with seven years of agency experience in cross-platform media planning and marketing strategy. Through previous roles at M&C Saatchi and Carat, Larissa has worked closely with leading brands including Microsoft, Amazon, Sony and Red Bull.

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