Install authentication Secure, post-compilation SDK, hashing and additional security measures block fraudulent install events, replayed events and rehashing instantly, before a single install or event is recorded.
Clustering-Based Anomaly Detection Clustering data and analyzing behavioral patterns to identify non-human behavioral patterns in real-time. Sub-publishers trafficking in this non-human traffic are automatically cut off.
Attribution Calibrator While other attribution companies will report fraudulent installs and event as organic, AppsFlyer removes fraud from the reported customer journey, showing a frictionless journey and attribution installs and events to the right channels.
Validation Rules This proprietary platform allows marketers to define when installs should not be attributed based on a number of parameters, including fraud data. Includes the ability to define custom CTIT thresholds per app, region, partner or campaign.
Post-Attribution Fraud analysis doesn’t stop at the attribution level. AppsFlyer continuously analyzes and reports your data even after installs and events have been attributed. Once behavior is identified as fraud, any future installs with the same attributes are blocked in real time.