A plan for every marketing budget

Whether your app has millions of customers, or you’re looking to land your first thousand, we have the right plan for you – start now or try for free, no credit card required

Zero

Are you looking to help your startup grow its user base and provide awesome customer experiences, all with zero budget? Start here.

Free for life

Start now

Includes:

  • 12K conversions upon sign up
  • 30-day trial of premium add ons
  • Core marketing analytics
  • SkadNetwork support
  • Deep linking and custom redirection
  • Deferred deep linking
  • iOS Universal Links & Android App Links
  • Custom short links and branded links
  • Referrals and user invites
  • Social media landing pages
  • QR codes
  • Open DSR API
  • Self-service support

Growth

Do you want to keep building on the success of your small or medium business with insights that help you optimize every campaign and user journey? Take the next step.

7¢ / conversion

Try for free

Everything in Zero, plus:

  • Mobile attribution
  • Multi-touch attribution
  • Comprehensive SKAN and iOS 14.5+ measurement / GBRAID
  • Advanced web-to-app attribution
  • Cohort and retention reports
  • Custom dashboards
  • Basic LTV analytics
  • Basic fraud protection
  • Marketing analytics tools
  • Data report export
  • Aggregated data API
  • AppsFlyer mobile app
  • Tech & media partner integrations
  • Email support

Enterprise

Does your company have a broad range of marketing needs that require comprehensive tools, flexibility, and scalabiltiy? Time for a custom solution.

Custom pricing

Book a demo

Everything in Growth, plus custom solutions including:

  • Cross-platform attribution
  • Web attribution
  • CTV/OTT attribution and measurement
  • Deep linking API
  • ROI measurement
  • Enterprise-grade fraud protection
  • Audience segmentation
  • A/B split testing
  • Incrementality testing
  • Raw data query & APIs
  • Data governance at scale
  • Agency integrations
  • Migration & onboarding support
  • Dedicated customer success manager
  • Access to advanced online & onsite training
  • Phone support

Not here for your app? Learn more about AppsFlyer for Agencies or Partners

Compare plans

Want to know which plan is right for you? Here are all the details.

Compare plans

Zero

Start now

Growth

Try for free

Enterprise

Book a demo

Attribution

Mobile attribution
 
 
 
Real-time mobile measurement and reportingIncluding clicks, impressions, organic and non-organic installs, re-installs, re-engagements, sessions, uninstalls, and more
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Multi-touch attribution
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Configurable, rich in-app eventsMeasurement of configurable post-install events and attribution to their respective media sources
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Configurable lookback windowsIncluding configuration of click and view-through lookback windows
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Customizable targeting validation rulesIncludes customization by campaign name, device type, Geo, OS version, and more
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SKAN Conversion StudioSmart SKadNetwork conversion value manager
Single Source of Truth 1.0AppsFlyer deduplicates data from multiple attribution methods like IDFA, IDFV, SKAN, Apple Search Ads, and so on, and gives a complete picture of app campaign performance.
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SKAN Null CV modeling
SKAN CV recommendations
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SKAN LTV Modelingincludes SKAN d7 revenue
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Partner API & data management
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Support for domestic ChinaIncluding exclusive in-country support, data storage on relay servers, and deep integrations with domestic media partners, such as Tencent Social Ads
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Cross-platform attribution
Real-time cross-device and web attribution
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Conversion path visualization
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CTV/OTT attribution
CTV/OTT attribution and measurement
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SDKs and plugins
Support for all major platforms and plugins
SDK-less (S2S API integration)
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Marketing analytics

Cohort and retention reports
 
Customizable dashboards
 
Activity dashboard
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LTV analytics
 
Pivot reports
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AppsFlyer mobile app
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Advanced analytics & APIs
Programmatic cohort analytics API
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Add-on
 
Aggregated data API
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Aggregated Data report export

Customer experience and engagement suite

Customer experience
Custom redirectionPlatform-agnostic, smart app store redirection, easily customizable via the AppsFlyer dashboard
iOS Universal Links & Android App Links
Custom short linksShort clean links for placement in SMS, push notifications and anywhere the link is visible
Branded linksA custom domain / URL of your choice for your campaigns (i.e. click.yourbrand.com)
Support for Domestic ChinaIncludes support for Chinese devices and social media channels
Deferred deep linking
Engagement
Web-to-app banners (Smart Banners™)
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Referrals & user invites
Social media landing pages*Predesigned mobile templates, with a friendly WYSIWYG editor
QR codes
Email service provider (ESP) integrations
Deep linking API
OneLink APIProgrammatic creation of up to 250K deep links per day
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Add-on
Add-on

ROI reporting

Basic ad spend reporting
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Real-time ad spend aggregation and reporting
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Add-on
Add-on
CSV uploads
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Add-on
Add-on
Data corrections
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Add-on
Add-on
Agency fee cost calculation
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Add-on
Add-on
Retargeting cost data
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Add-on
Add-on
Cost ETL
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Add-on
Add-on
Cost API integrationsIncludes Facebook, Google, Snap, Tiktok Ads, and more
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Add-on
Add-on
Store Receipt-Validated In-App Purchases measurement
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Add-on
Add-on
Real-time impression level ad-revenue measurement
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Add-on
Add-on
In-App Subscription revenue measurement
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Add-on
Add-on

Audience segmentation

Custom audiencesIncludes full customization of audiences from other systems, like BI and CRM, your own data, partners and more
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Add-on
Add-on
Exclusion lists
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Add-on
Add-on
A/B split testing
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Add-on
Add-on
Audience campaign analytics
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Add-on
Add-on
Audience size and overlap visualization
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Add-on
Add-on
Dynamic sync with 90+ API partnersIncludes Adobe Audience Manager, AppLovin, Facebook, Snapchat, TikTok Ads, and more
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Add-on
Add-on
Audience ingestion through CSV/API
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Add-on
Add-on
Audience enrichment with 1st party data
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Add-on
Add-on
Owned media segmentation
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Add-on
Add-on
Built in consent management
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Add-on
Add-on

Incrementality lift testing & measurement

Impact based measurement through RCTRCT = Randomized Control Trials
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Add-on
Add-on
Incremental KPIs iROAS & incremental revenue
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Add-on
Add-on
Automated Incrementality experiments
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Add-on
Add-on

Fraud protection

Basic fraud protection
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Advanced fraud protection (Protect360™)Includes protection against install hijacking, device farms (deviceID reset fraud), click flooding, bots, invalid traffic, SDK hacking, fraudulent in-app events, fake purchases, and more
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Add-on
Add-on
Advanced behavioral biometricsIncludes device measurements such as battery status, gyroscope (device orientation and rotation), accelerometer (tilt sensing), IP, location, and more
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Add-on
Add-on
Post-attribution protection
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Add-on
Add-on
Advanced anomaly detection
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Add-on
Add-on
In-app event and CPA fraud protectionIncludes detecting and blocking of fake purchases, levels achieved by fraudulent actions, and more
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Add-on
Add-on
Fraud validation rulesIncludes click-to-install-time (CTIT), app version, customer User ID (CUID), and more
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Add-on
Add-on
Professional fraud analysis
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Add-on
Add-on

Raw Data and APIs

Push API
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Add-on
Pull API
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Add-on
Add-on
Data LockerStorage of every single data point sent to AppsFlyer including organic data, full attribution and engagement data, session data, click data, and more
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Add-on
Add-on
Data report exports
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Integrations

Media partners
Direct publishers & SRNsIncludes Facebook, Google, Apple Search Ads, Twitter, Snap, TikTok Ads, Verizon Media, Weibo Ads, MyTarget, and more
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Ad networksIncludes ironSource, Applovin, Unity, Vungle, Digital Turbine, and more
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Domestic China ad networksIncludes Tencent AMS, Ocean Engine, Kwai Ads, Baidu , Ali UC, and more
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Marketing partnersIncludes Kenshoo, Bidalgo, Amobee, Smartly, Appier, and more
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DSPs (Demand-side platforms)Includes The Trade Desk, MediaMath, Appreciate, Liftoff, and more
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Remarketing networksIncludes Criteo, Remerge, Jampp, Adikteev, and more
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Tech partners
ESPs (Email service providers)Includes Adobe Campaign , Salesforce Marketing Cloud (Exact Target), Oracle Responsys, Braze, SendGrid, and more
Customer data platformsIncludes Segment, mParticle, Tealium, SimonData, Adobe Experience Platform Launch, and more
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Campaign management platformsIncludes Partnerize, Impact, MetricWorks, Sprinklr (Nanigans), Appsumer, and more
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Customer engagement platformsIncludes Braze, Leanplum, Airship, Iterable, and more
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Marketing cloud platformsIncludes Adobe Experience Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud, IBM Marketing Cloud, and more
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Product analytics platformsIncludes Mixpanel, Amplitude, Google Analytics, Localytics, Adobe Analytics, and more
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Affiliate marketing and platformsIncludes Tune, Everflow, Button, Impact, and more
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TV & OTT attribution platformsIncludes TVSquared, Tatari, Admo.TV, Havas EdgeTV, iSpot, and more
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AppsFlyer solutions partnersIncludes 3,000+ agencies such as GroupM, Omnicom, Publicis, Dentsu, Havas, IPG, M&C Saatchi, MightyHive, and more
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Partner marketplace
 

Compliance and security

Compliance
iOS 14+
Android 12
SSAE16 SOC2
ePrivacy
TRUSTe
ISO 27001, 27017, 27018, 27032
CSA STAR
EU-US, Swiss-US Privacy Shield
Data protection compliance under GDPR, CCPA, LGPD and more Complies with all data protection regulations under “the right to be forgotten”
 
OpenDSR (Data Subject Request) API
Enhanced access
2-factor-authentication (2FA)
Login and password management
Single sign-on (SSO)
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User management
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Audit log
Audit log
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API usage logs

Support and services

Self-service help center
Email support
Dedicated Customer Success Manager
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Migration & onboarding support
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Advanced online & onsite training access
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You’ll be in good company

Frequently asked questions

How do I switch or upgrade to a different plan?

You can switch or upgrade to a different plan at any time by simply heading over to “my plan” under your account within the AppsFlyer platform.

Is there a free trial for paid plans?

Both the Zero and Growth plans get a special one-time bonus: your first 12,000 conversion measurements are free and you get access to AppsFlyer’s add-ons free for 30 days. This is non-inclusive of premium features included in the Enterprise plan.

What is a conversion?

A conversion is a successful app install or user action that your efforts drove and that you measured with AppsFlyer. This can be an app install, a re-engagement, or a re-attribution driven by a campaign that you are measuring with AppsFlyer. “Organic” installs or actions, those that AppsFlyer does not attribute, are not counted as conversions and are totally free.

What are AppsFlyer's enterprise premium features?

Premium features include API access, Protect360 - Fraud Protection Suite, Audiences - Audience Segmentation, Data Locker, and more.

What are my payment options?

We accept all major credit cards, PayPal and (in select countries) direct debit.

Ready to start making good choices?