App marketing benchmarks for iOS & Android by AppsFlyer
AppsFlyer Industry Benchmarks

Are you making good marketing choices?

Find out how your mobile app campaigns are performing compared to your competitors with the industry's most comprehensive benchmarking data

All results are based on fully anonymous and aggregated data. To ensure statistical validity, we follow strict volume thresholds and methodologies.


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What you’ll get:
  • Movers & shakers per category and metric
  • Overall insights across multiple markets