MAMA San Francisco 2026

MAMA San Francisco 2026 brought senior mobile and app marketing leaders together to answer one defining question: Where do we go from here? As AI reshapes discovery and buying behavior, measurement models rapidly evolve, and marketing expands across fragmented surfaces, the event delivered practical direction for navigating what’s next. From reframing the app as owned economic infrastructure to proving incrementality beyond last-touch, leaders shared real-world strategies for smarter capital allocation and sustainable growth.

The on-demand hub gives you full access to every keynote, panel, and breakout session. You’ll find frameworks for measuring total app value, combining experimentation with MMM, operationalizing AI to accelerate execution, and building creative strategies that convert in key cultural moments. If you’re responsible for growth in 2026 and beyond, these recordings provide the clarity and confidence to turn industry shifts into competitive advantage.