Is CTV Ready for Prime Time? Measurement, Outcomes, and What’s Next

Спикеры

Maulana Moore Agency Alliances Lead, AppsFlyer

Alex Yip Product Discovery, AppsFlyer

Dan Lapinski Head of Product Strategy & Operations, Roku Ads Manager

Harry Browne Vice President, Innovation & Growth. Tinuiti

Key highlights

1. Key highlight: A repeatable way to test CTV with confidence, from audience setup and clear success metrics to a simple method for proving lift quickly.
2. Key highlight: Practical creative rules for the living room, including how to adapt social or UGC for TV and which variants to test first.
3. Key highlight: A no-nonsense measurement plan that ties CTV exposure to real outcomes and signals when to scale or shift budget.

What’s in this video?

Learn a step by step playbook for launching CTV as a performance channel. See how CTV can lift search and social so you can confidently scale or shift spend. Explore how to launch a low risk CTV test, turn existing assets into TV ready creative, and read results in a way that drives smarter investment decisions.

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