Announcing first-to-market Audiences integration with TikTok Ads

By Danielle Nissan

AppsFlyer is always on the lookout to grow our extensive community of integrated partners. With the advancements in Audiences, we are thrilled to announce our newest integrated partner – TikTok Ads.

According to AppsFlyer’s latest Performance Index, TikTok Ads is poised to become a major global player, taking the #1 spot in our growth index. Therefore, it comes as no surprise that TikTok’s explosive growth as one of the most downloaded apps of all time is only providing advertisers with more opportunities to expand into new markets, create brand new audiences, and test new ad formats.

AppsFlyer’s powerful Audiences management solution experienced massive innovation and growth this year, delivering updates in precise targeting, one-click connection, intuitive data visualization, and incrementality testing, to name just a few. We are thrilled to launch this impactful partnership and further provide our mutual clients with seamless audience creation and management capabilities.

TikTok cost reporting integration is now live

In addition to the exciting Audiences integration, advertisers can now see their cost data at the campaign, ad-set, ad, and country level. TikTok is an extremely important channel for advertisers’ user acquisition strategy, so being able to provide our mutual customers with cost data will allow them to accurately calculate their campaign’s ROI.

Providing advertisers with a way to connect to an ecosystem is at the core of AppsFlyer’s values and allows our clients to benefit from more efficient marketing experience.

We’re excited to have been working closely with TikTok Ads and look forward to more exciting updates in the future.