This new partnership will not only expand our level of support and service to mutual clients, but it will also allow us to work more closely with the Apple Search Ads team for new product innovations.
Discoverability is key to the success of any app. Apple Search Ads helps marketers increase their visibility on the App Store by promoting apps at the top of relevant search results.
Ben Roodman, AppsFlyer’s Senior Director of Partner Development, North America had a few words on the integration:
“Apple Search Ads has been an integral source of app downloads for AppsFlyer clients over the past two years. We are excited to take our product solutions to new heights as an Apple Search Ads Partner.”
Boasting a 50% average conversion rate, Apple Search Ads has been wildly successful since its origins in October 2016.
In AppsFlyer’s latest Performance Index, Apple Search Ads grew its share of app installs by 20% to achieve a top 4 power ranking across all app categories, and came in at number 3 for the total number of apps running on the platform worldwide. Apple Search Ads is currently available in 13 markets globally, including North America (U.S., Canada, Mexico), Europe (United Kingdom, France, Germany, Italy, Spain, Switzerland) and APAC (Australia, Japan, New Zealand, South Korea).
With AppsFlyer’s integration, advertisers are able to easily link their Apple Search Ads account to activate automatic cost data, deep linking support, and advanced analytics such as LTV, ROI, and reattribution metrics.
As an Apple Search Ads Partner, the close collaboration between our teams will allow us to develop more innovative solutions to our joint customers. We look forward to working more closely with Apple Search Ads to continue providing dedicated customer service and product support.