Google names AppsFlyer as an official Google Measurement Partner

By Lior Goldin

AppsFlyer, the global leader in mobile attribution, has been chosen as a Google Measurement Partner in the new program by Google. This program will allow brands and advertisers to easily measure and optimize campaigns across the wide range of Google’s media sources.

As a Measurement Partner, AppsFlyer will continue to offer advertisers many of the latest Google measurement offerings as soon as they are available, bringing innovation to marketers around the world.

Today’s news is the next step in our long-standing relationship with Google. For the past six years, the powerful combination of Google’s mobile marketing channels and AppsFlyer’s attribution and advanced marketing analytics has provided marketers with cutting-edge capabilities to better measure, target and maximize their performance.

By measuring everything – from app installs, engagement, revenue, and uninstalls – and enabling comprehensive bi-directional data-sync for targeting and audience development and optimization, these integrations with Google empower marketers with the insights, tools and reach they need to better understand and optimize their overall performance and omnichannel ROI.

Moving forward, the team here at AppsFlyer and our friends at Google will continue to drive forward the best solutions in the market for brands and advertisers.