A flight ahead: Agoda Media Solutions drives 8.9x higher conversions with AppsFlyer

Overview

Agoda Media Solutions wanted to unlock Agoda’s high-intent travel audiences for brand advertisers, while keeping the underlying audiences fully protected. Facing the challenge of activating audiences across multiple ad platforms — Meta and Google Ads — without exposing raw user data to either side, the team partnered with AppsFlyer’s Data Collaboration Platform (DCP). In a pilot with a global beauty brand, Agoda audiences delivered an 8.9x higher conversion rate (users who initiated a WhatsApp Business Chat with the brand) and a 1.85x higher match rate on Meta — 37% versus an industry benchmark of 20–30% for hashed email.

Background

Agoda is one of the world’s leading digital travel platforms — a brand under Booking Holdings (Nasdaq: BKNG) — connecting travelers to 6M+ properties worldwide. With 87M+ annual app downloads and 90M+ monthly visits, Agoda holds a uniquely rich, first-party signal on travel intent: where people are searching, what they’re booking, when they’re flying, and how much they’re spending.

Agoda Media Solutions was built to turn that signal into impactful, privacy-safe audiences for brand advertisers. To scale that offering, the team needed a data collaboration foundation that brand partners could trust, measure, and activate across every channel that mattered to them.

Challenge

To open Agoda’s travel audiences to brand partners — and prove the value with measurable outcomes — Agoda Media Solutions needed:

• Privacy-safe data collaboration: a clean room environment where Agoda and brand partners could combine audiences without raw data exposure on either side.
• Cross-platform activation: the ability to push matched audiences across Meta and Google Ads — meeting brand partners on whichever platforms they ran.
• Measurable performance: end-to-end proof points — match rates, lift, and downstream conversion — that brand partners could see and trust.

Solution

Agoda Media Solutions partnered with AppsFlyer’s Data Collaboration Platform (DCP) to provide a privacy-safe clean room environment where Agoda and brand partners collaborate on audiences without raw data exposure. All matching occurs within a secure environment with strict governance controls.

Agoda contributes travel audience segments, while brand partners can onboard their own CRM or audiences for encrypted overlap analysis and activation across Meta and Google Ads. This enables brands to reach high-intent travel audiences without either party accessing the other’s raw data.

Results

In the first pilot, Agoda Media Solutions partnered with a global beauty brand to reach travel-intent audiences with a WhatsApp Business Chat campaign. The numbers, against the brand’s own benchmarks:

1. 8.9x higher conversion rate. Users from Agoda audiences were 8.9x more likely to initiate a WhatsApp Business Chat with the brand than users reached through other targeting methods.
2. 1.85x higher match rate on Meta. Hashed-email matching landed at 37% — well above the 20–30% industry benchmark for hashed email — meaning more of the audience could actually be reached at activation.
3. Repeatable, privacy-first playbook. The brand built and activated audiences in a clean room with no raw data exchange, while still getting measurable, channel-level performance back.

“Powered by AppsFlyer’s Data Collaboration Platform, brand partners can reach the high-intent travel audiences using combined audiences from Agoda through privacy-safe audience collaboration — and activate across Meta and Google Ads with proven, measurable performance.”

— Agoda Media Solutions

Looking forward

With the model proven on a global beauty brand, Agoda Media Solutions is scaling the offering to more brand partners — bringing privacy-safe collaboration on travel-intent audiences to a wider set of advertisers, across more verticals and more channels. AppsFlyer DCP gives the team a foundation that can grow with that ambition: governed by design, measurable end-to-end, and activated wherever brands run.