The AppsFlyer Performance Index: 2024 Country Edition


The average app runs campaigns in 14 markets, but deciding which GEOs to invest in and how much to invest is vital to drive growth.

The AppsFlyer Performance Index – Country Edition is the industry’s only geo-based ranking looking to answer just that!

We’ve analyzed 19 billion app installs of over 30,000 apps, and factored 9 metrics covering market reach, user value and cost of media, ad spend, and especially penetration potential to highlight new market discovery.

What’s inside?

  • 83 high and low performing markets ranked across 14 gaming genres and 16 non-gaming categories – for Android and iOS
  • Rankings for user acquisition and remarketing campaigns
  • Exclusive growth opportunities and campaign performance comparisons between countries
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