“Standout experience – engaged audience and a thoughtfully curated speaker lineup. The event delivered real value.”
Where marketing moves forward
AppsFlyer’s flagship event series brings marketing leaders together to cut through the noise, unpack AI, and leave with the right ideas.
Join 2,000+ marketing leaders annually from 88 countries
2026 Global Calendar
Seats are limited and fill quickly. Select your region to view full agenda details and registration timelines.
VIP only
China (Xiamen)
Senior marketing leaders exploring innovation, data collaboration, and the next wave of growth in a fast-moving market.
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VIP only
Asia (Thailand)
APAC’s leading marketing minds sharing insights, building relationships, and shaping the future of growth together.
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VIP only
Cyprus
Where C-levels in marketing connect, exchange real business insights, and build meaningful partnerships in an exclusive VIP setting.
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User Conference
México City
Where Mexico’s leading marketers and innovators turn data into momentum and ideas into measurable impact. For those ready to make their next big play.
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User Conference
São Paulo
Brazil’s growth leaders and marketers connecting to exchange ideas and turn data-driven strategy into real impact.
Save my seatWhat is MAMA?
MAMAs are AppsFlyer’s flagship events where decision-makers tackle the growing complexity of modern marketing and explore what it takes to grow with confidence in an AI-driven world.
Every MAMA event is built on three pillars:
Insight-first content
Delivering practical insights, showcasing the latest data-backed trends of modern marketing covering measurement, data collaboration, and AI-led workflows.
Meaningful networking
Vendor-light environments where marketing leaders meet peers, exchange ideas, and build long-term relationships.
Unforgettable atmosphere
World-class venues, curated to the last detail, and an experience that stays with you long after the event.
Why Attend MAMA
Whether you join a City Series event or an Executive Series retreat, MAMA equips you to:
Build your modern marketing strategy
Explore how unified measurement, data collaboration, and AI come together to cut through fragmentation and drive growth across the full funnel.
Engage with actual decision-makers
1 in 3 attendees are Director+ leaders from marketing, growth, product, and analytics teams solving real challenges.
Gain real-world insights from industry leaders
Learn from experts at Google, Meta, TikTok, Snapchat, and brands driving innovation across gaming, finance, eCommerce, media, and more.
Get ahead of what’s coming
First looks at AppsFlyer data, industry trends, and emerging platforms before they hit the broader market.
What Sponsors Are Saying
“Standout experience – engaged audience and a thoughtfully curated speaker lineup. The event delivered real value.”
“Standout experience – engaged audience and a thoughtfully curated speaker lineup. The event delivered real value.”
Past MAMA Speakers
Saul Singer
Author, Start-Up Nation
Kayla Itsines
Sweat App
Billy Beane
Oakland A’s
Roman Bugaev
Flo
Noelle Russell
AI Leadership Institute
Stela Ayres
Mercado Bitcoin
Greg Grimmer
Fetch (formerly)
John Webster
The Weather Channel
Dave Egan
Snapchat
Shelly Palmer
Professor at Syracuse University
Mariusz Gąsiewski
Google
Martin Lindstrom
NYT Bestselling Author
Steven Zhang
TikTok
Lindsay Verity
Apple
Dmitry Stavitsky
Airbnb (formerly)
William Bao Bean
SOSV (formerly)
Anastassia Tsarenko
Bolt
Alper Boyer
Hepsiburada
Mariela Sullivan
Fox Networks Group (formerly)
Cheryl Goh
Grab
Brett King
Author
Eyal Grundstein
Yelp (formerly)
Zhaofeng Xue
Professor at Peking University
Tessa Wijaya
Xendit
Andreas Weigend
Data Scientist
