IA

na?

ole

1

do?

tos

12% will decrease se nto 23% os?

2

pp!

pp!

an>pp!

udo
31%
CMO
25%
an>
28%
dio
25%
Proving ROI
27%
024
25%
vel
27%
ers
24%
azo
26%
tos
12%
Driving long-term engagement & LTV
25%
cio
0%

3

OI?

65%

44% vos 42% os. 27% nto 41% gos

5% ro. 44% os? 28% ine 27% PC & console

4

an>

ade

cia

lho