Product Spotlight

Stay up to date on new features, powerful integrations, product improvements, and other important announcements from AppsFlyer.

Apr 24, 2024

SSOT: Day 7 in-app event metrics

Single Source of Truth users can now optimize their iOS campaigns with modeled day 7 in-app event metrics. Marketers traditionally fine-tune their campaigns with the day 7 eCPA metric, previously measured primarily via the initial SKAN 4.0 postback. With AppsFlyer latest enhancement, however, we’ve expanded measurement capabilities to include modeled day 7 in-app event metrics, […]
Measurement SKAN

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