May 20, 2026
Prove true lift in user acquisition
Set up cross-network incrementality tests in minutes and quantify true incremental growth across Meta, Google, TikTok, and more – so you can optimize spend with confidence using verified insights. Available to all clients.
May 20, 2026
Unify journeys, prove cross-platform LTV
Connect data from every touchpoint across mobile, web, CTV, PC, and console into one journey — tie revenue and events back to original campaigns and optimize budgets with complete, stitched LTV insights. Available to all clients.
May 20, 2026
Put AI agents to work inside AppsFlyer
Deploy ready-to-use agents that automate reporting, monitoring, and optimization directly in AppsFlyer – so your team can focus on growth, backed by trusted, AI-ready data. Available to all clients.
May 20, 2026
Build your own AI agents and connect them to AppsFlyer MCP
Connect your AI agents via MCP to execute decisions across your stack, reduce manual work, and scale with confidence on AppsFlyer’s privacy-first, AI-ready data foundation. Available to all clients.
May 20, 2026
Manage all creative in one central hub
Organize every creative in one hub, prioritize top performers with AI-powered pre-flight scoring, and activate across networks in one click — minimizing manual work and errors. Available to all clients.
May 20, 2026
My Dashboards: your AI analytics assistant
Unify every view – Activity, LTV, Cohort, SKAN, and SSOT – in one place, query in plain language, and cut reporting time in half as teams and executives access insights directly without analyst dependencies. Available to all clients.
May 20, 2026
Reach high-value users with real spend data
Enrich your audiences with anonymized purchase signals from leading platforms, activate at scale across Meta, Google, TikTok, and more with no setup required, and measure full-funnel impact from installs to revenue in one dashboard. Available to all clients.
Apr 28, 2026
Data Locker Advanced Reports deliver full user-journey reporting with typed fields, expanded filters, and templates to cut ETL
Advanced Reports adds three consolidated data-based reports to ensure they have an AI-ready infrastructure (Conversions, Engagements, and End User Events) spanning mobile, web, and CTV, with properly typed, self-explanatory fields. Advertisers in closed beta can also use expanded report-level filters and preconfigured templates to get the right data faster with less cleanup required.
Apr 19, 2026
Partner Integrations page unifies partner discovery and management in one place
Partner Integrations replaces the Partner Marketplace and Active Integrations pages with a single, consistent experience for advertisers, agencies, and ad networks, including separate tabs for managing active partners and discovering new ones. Existing integrations and configurations remain unchanged; Invite Partner and Introduce Me will be limited at launch and return to full functionality within a […]
Apr 15, 2026
Developer Journey supports Flutter for faster, guided SDK integration
Flutter developers can now easily integrate and test the AppsFlyer SDK, and automatically verify it through the Developer Journey.
Apr 15, 2026
Extra protection for your Web SDK. Without complexity.
Advanced SDK Verification adds a security layer that confirms only authentic code runs on your website before it executes. Protection against supply-chain attacks, with a simple snippet update. Works with PBA, and Smart Banners.
Mar 16, 2026
Sync Audiences segments to X (formerly Twitter) to activate targeting on a key APAC channel
Sync audience segments directly to X (formerly Twitter) for more relevant, data-driven activation. Available to all Audiences clients with access to X.
Feb 25, 2026
Activate audience segments on VK Ads with the new Audiences integration
The Audiences integration with VK Ads allows customers to sync audience segments directly to VK Ads for data-driven activation and continuity for advertisers impacted by MyTarget deprecation. Available to all Audiences clients with access to VK Ads.
Feb 18, 2026
Near real-time Ad Revenue freshness in My Dashboards for ROI360
My Dashboards now reflects today’s revenue and count in near real-time for cohort and activity metrics, giving same-day visibility into monetization performance. Available to ROI360 customers.
Feb 16, 2026
Advanced Security Module helps block attribution spoofing for Android apps
Advanced Security Module (Open Beta) verifies that installs and in-app events originate from the real SDK running inside the app, allowing spoofed traffic to be tagged or blocked before completing attribution. Available to Protect360 premium customers on Android, with detection visibility in the Protect360 dashboard and Fraud Protection Studio
Feb 12, 2026
Live Events Viewer adds support for more event types and richer event details
Live Events Viewer now shows Server-to-Server (S2S) in-app events and Store Revenue events, plus new event-level fields like DMA consent parameters, iOS ODM data, Android App Set ID, and Custom Data from set Additional Data. This helps teams validate more integration flows and inspect payload details in real time for faster troubleshooting.
Feb 11, 2026
Advanced Reports for Data Locker
Advanced Reports will introduce three unified Data Locker reports built on AFOS and will support additional report-level filters and predefined templates for more flexible data exports.
Feb 09, 2026
Self-serve Dev Key management in App Settings
Dev Key Management in App Settings lets customer Admins generate, assign, reset, activate, and rotate Dev Keys directly in the UI to improve security and speed up key operations. Dev Key actions are also recorded in the audit log for better transparency and compliance.
Jan 27, 2026
Agents in the Agent Hub can send outputs via email notifications
Agents can send outputs to Slack and/or email, with up to 5 recipient addresses per agent, so you can get your insights directly to your inbox every morning. Email delivery is available for any AppsFlyer account users who are subscribed to Agent Hub notifications in the Notification Center.
Jan 15, 2026
AI Assistant supports creation of visual charts with faster and smarter guidance
The AI Assistant now generates single-type visualizations (line, bar, pie), responds up to 3× faster, and suggests intelligent follow-up questions and strategy recommendations across all pages and My Dashboards for all users. Ask any performance question and get immediate clarity from your AI Assistant, embedded directly in your dashboards and your daily routine
Jan 12, 2026
Cross-platform reporting available in My Dashboards
Cross Platform Report in My Dashboards links interactions across mobile, PC, console, and CTV using Customer User ID (CUID) so you can measure the full journey and attribute outcomes to the originating campaign; available to accounts with a Product Line.
Dec 25, 2025
Receipt Validation delivers trusted in-app purchase signals at no cost
Receipt Validation verifies in-app purchases directly with the Apple App Store and Google Play to improve revenue data reliability to maximize campaign optimization.it replaces Legacy Receipt Validation for all customers.
Dec 25, 2025
Creative Management is available for all Creative Optimization users!
Creative Optimization customers can use Creative Management, a centralized hub for all creative processes. This solution enables marketers to organize, centralize, and activate creative assets across networks from one hub. Leverage Google Drive asset sync, AI-powered pre-flight scoring for prioritization, and automated distribution to chosen ad networks.
Dec 23, 2025
Export up to 100,000 rows from My Dashboards tables
Export large datasets from your dashboard to a CSV file for further analysis or to share insights with your team. This enables complete, high-volume reports for weekly, monthly, or quarterly analyses.
Dec 18, 2025
Agencies access to Creative Optimization unlocked
Agencies are invited to use Creative Optimization directly for their customers. View creative performance, access asset-level insights, and leverage AI analysis to optimize creative performance. Integrations can be set up to securely share data without the need to exchange private credentials.
Dec 16, 2025
Activity Metrics available for agencies in My Dashboards
Agencies and ad networks can view Activity based (actual) metrics-revenue, in-app events, and active users in My Dashboards view to align reporting with advertisers and optimize faster using the same KPIs.
Dec 08, 2025
OneLink API v2.0 brings faster short links, QR generation, and flexible link expiration
OneLink API v2.0 adds programmatic branded QR generation, customizable link expiry time control (up to 730 days), and improved performance and reliability (including 1000 RPS rate limits plus quota monitoring) to help teams scale short-link workflows across channels. Existing v1 users can migrate with parallel quotas; v1 sunsets June 1, 2026.
Dec 04, 2025
Compare performance period-over-period in My Dashboards tables and KPI widgets
The comparison can be added to MyDashboards table widgets. Once added, the table displays the previous period’s value next to the current value, along with the percentage change, making it easy to spot performance trends across campaigns, channels, or segments.
Dec 02, 2025
Build audience segments with new rules
Audiences now supports keyword-based “contains” and “does not contain” filters for any string event attribute, so marketers can target categories without maintaining dozens of exact-match rules. This speeds time-to-campaign and improves targeting accuracy as catalogs evolve.
Dec 02, 2025
Audiences segments syncs with Yandex
The Audiences solution supports Yandex, allowing customers to sync audience segments directly to Yandex for more relevant, data-driven targeting.
Nov 19, 2025
TikTok Re-install Attribution
Re-install attribution for TikTok campaigns is now generally available. TikTok advertisers can now accurately attribute app re-installs from both user acquisition and retargeting campaigns. This ensures a complete view of campaign performance, improving measurement accuracy and providing clearer insights into ROI.
Nov 19, 2025
Agent Hub enters Open Beta for all AppsFlyer customers
Agent Hub is now in Open Beta, enabling all AppsFlyer customers to access AI agents for performance analysis and insights. Marketers can set up agents that deliver results directly to their Slack channels. This update enhances decision-making speed and effectiveness by providing actionable recommendations in real-time.
Nov 12, 2025
Stacked area charts in My Dashboards
My Dashboards now features a new Stacked Area chart type that visualizes trends over time, allowing users to analyze contributions from different segments. This update benefits marketers tracking budget allocation and revenue mix, providing clearer insights into how each segment evolves over time.
Nov 11, 2025
Apple Ads Pre-Order Campaign Measurement
AppsFlyer now supports attribution for Apple Ads’ pre-order campaigns on iOS, allowing advertisers to measure performance across placements before launch. This feature enhances early visibility and momentum, ensuring users who engage early will automatically download the app on launch day, driving strong day-one impact.
Nov 05, 2025
My Dashboards UX enhancements
My Dashboards has received several UX enhancements, including the ability to display uninstalls on the Unified view and compare non-agency traffic performance. These updates improve the experience and provide clearer insights, ensuring you can make informed decisions faster.
Nov 02, 2025
TikTok Web Integration for Mobile Web-to-App Measurement
AppsFlyer now supports TikTok Web Events API, enabling web-to-app attribution for TikTok campaigns. Advertisers running TikTok web traffic can measure app installs and optimize post-install events across mobile and non-mobile platforms. This integration meets growing demand for web-based acquisition flows, enhancing cross-platform measurement capabilities.
Oct 29, 2025
AppsFlyer MCP now in Open Beta
The AppsFlyer MCP is now in Open Beta, allowing all AppsFlyer users to access its capabilities without registration. This update benefits marketers, partners, and agencies by providing valuable insights and data queries. Opening access aims to gather feedback to enhance future developments.
Oct 29, 2025
Data Locker Conversions Report now in Beta
The Data Locker Conversions Report is now in Beta, offering unified conversion data for all installs across mobile and CTV. This benefits customers by consolidating three reports into one, simplifying data access and reducing ingestion overhead. The report delivers AI-ready, structured data, minimizing downstream ETL effort.
Oct 29, 2025
Analyze performance with the AI Assistant
The Virtual Analyst is now live in the AppsFlyer AI Assistant, allowing marketers to ask questions in natural language for instant insights. This empowers UA managers to quickly discover top performers and analyze campaign performance without waiting for analysts. This update transforms My Dashboards into an AI-powered experience, making complex analytics accessible for everyone.
Oct 27, 2025
Updated Email Service Provider (ESP) integration
Most Email Service Providers (ESPs) wrap deep links with tracking URLs, which results in broken links or the inability to count clicks.OneLink’s ESP integration, as part of the Deep Linking Suite, fixes that, making sure every email deep link works, guiding users to the right in-app content, and giving you full-funnel visibility from open to […]
Oct 16, 2025
Introducing the Product Line Entity in AppsFlyer
Group multiple apps under a single Product Line in AppsFlyer, helping manage cross-platform attribution and reporting. Available from the My Apps page, this allows you to apply attribution settings at the group level, define a user inactivity restoration window, and streamline setup across iOS, Android, CTV, and more. (Currently available to accounts in the cross-platform […]
Oct 16, 2025
Cross-platform End User Events Raw Data Report
The new Cross-platform End User Events Raw Data Report connects user interactions across devices via Customer User ID (CUID). Measure the full journey from ad touch to monetization across mobile, PC, console, CTV, and soon web. Gain direct attribution to the original campaign, deeper ROI insights, and identify high-value users to optimize cross-platform budget allocation.
Sep 30, 2025
New Partner Integration: Roku x AppsFlyer
The new AppsFlyer & Roku cross-channel integration makes it easy to measure CTV and mobile campaigns across Roku’s North America inventory via in-stream video and native ads. Unlock unified attribution, automate performance, and build high-value audiences by connecting user flows (CTV-to-CTV, mobile-to-mobile, and CTV-to-mobile) to installs, in-app activity, and customer value.
Sep 17, 2025
MCP ChatGPT — It’s Finally Here!
AppsFlyer MCP now integrates with ChatGPT, making it easier for marketers to access AppsFlyer data seamlessly within ChatGPT. This update enables AI-powered insights on performance, spend, and optimization, helping teams work smarter and faster directly in their preferred interface. The integration supports all ChatGPT users, from free to Enterprise, through two connection methods.
Sep 16, 2025
Advanced Security Module Beta
The Advanced Security Module is now part of the Fraud Protection Suite and visible in the Protect360 dashboard. It enables real-time detection and blocking of attribution spoofing and fake traffic—no setup needed. Insights appear in Protect360 and Fraud Protection Studio, helping you prevent fraudulent installs and improve trust in your marketing measurement.
Sep 10, 2025
Weekly and Monthly breakdowns in My Dashboards are now live
You can now analyze performance by week or month. Set any widget to a weekly or monthly breakdown, or group by Week/Month in tables and charts. This works for attributions, retention, unique users, MAU, and more. Spot trends and seasonality, compare results over time, and make smarter budget decisions, right from your default dashboard.
Jul 28, 2025
New Partner Integration: Kakao x Audiences is Live
With just one step, you can now sync your AppsFlyer Audiences directly to Kakao, enabling laser-sharp segmentation and empowering you to scale retargeting campaigns with precision. This integration helps you deliver personalized ads, identify high-performing segments, optimize budget allocation and improve efficiency with automation, and access to up to three years of audience data.
Jul 24, 2025
New Stores Revenue Onboarding Flow
For ROI360 customers, we’ve launched a new Stores Revenue onboarding flow for purchases and subscriptions featuring a clear UI, smart resume capability, a pre-filled developer handoff template, with easy instructions and automations helping you shorten onboarding time to measure revenue in the most accurate way!
Jul 17, 2025
AppsFlyer MCP (Model Context Protocol) Beta Server is launched
We’ve launched MCP Server, an AI-powered orchestration layer that seamlessly connects AppsFlyer’s APIs with your preferred LLMs, empowering marketers to analyze and optimize real-time campaign data via automated queries giving you full control over your marketing stack – no code needed.
Jul 15, 2025
My Dashboards is now the default dashboard
My Dashboards is now your default view, replacing the legacy Overview. Start with the enhanced Marketing Overview featuring Ext Widgets, Heat Maps, and upcoming weekly/monthly granularity. It unifies Activity, LTV, Cohort, SKAN, and SSOT into one customizable view for faster insights and easier reporting. Legacy Overview is still accessible.
Jul 15, 2025
Creative Optimization and X-Ads (Twitter) Integration
AppsFlyer customers using the Creative Optimization solution can now automatically import all their creative data from X Ads into Creative Optimization, enabling seamless AI-based performance and content analysis. With granular creative insights and comprehensive performance data, you can confidently identify the elements driving ad success on X — and maximize the impact of your ad
Jul 09, 2025
In-App Event-Based Fraud Detection now available in tagged mode
Protect360’s Fraud Protection Studio now features a card for detecting fraud based on in-app event behavior and install anomalies. In tagged mode, it reveals advanced schemes like bots mimicking real users—without enforcing results—so clients can assess accuracy first. Detection is rule-based for clarity and can be enforced retroactively or in real time when ready.
Jun 25, 2025
Data Locker Raw Engagement Report
Our first Raw Engagement Report in Data Locker is now live! It combines clicks and impressions into one unified report—no stitching needed. Fields are typed, validated, and clearly renamed (e.g., af_ad → ad_name), making the data easier to use, AI-ready, and a key step toward clean, accurate, and reliable analytics for our customers.
Jun 25, 2025
Advanced SRN with X Ads
AppsFlyer’s Advanced SRN integration with X Ads is now live and auto-enabled, delivering full iOS measurement and attribution making AppsFlyer the only MMP to support this on X. With deterministic or PMOD methods, it enables real-time insights, re-attribution, and breakdowns by adset, geo, and creative, improving visibility, optimization, and decision-making while staying privacy-first.
Jun 23, 2025
Audiences Update: New Validations to Prevent Upload Failures
To prevent upload errors and ensure smoother campaign delivery, the Audiences product now blocks duplicate partner connections and disallows special characters in audience names. Users can’t save a connection with already-used credentials, and unsupported characters will trigger a clear error message. These validations help avoid disruptions and ensure audience updates run smoothly.
Jun 18, 2025
Meta Advanced Mobile Measurement Reporting re-launch
Meta advertisers can now opt in to the new AMM program to access non-aggregated, device-level analytics. This update brings back granular mobile attribution data previously limited by privacy rules directly in AppsFlyer dashboards and exports, with familiar metrics now shown per event and device.
Jun 16, 2025
Text Widgets for structure and narrative in My Dashboards
Text Widgets are now available in My Dashboards, enabling you to add context, structure, and guidance directly into your reports. This update helps teams turn dashboards into clear, collaborative narratives that drive alignment and understanding.
Jun 12, 2025
Creative Optimization and Mintegral integration
Mintegral is now integrated into the Creative Optimization suite. You can easily access Mintegral creatives and performance data. This integration helps creative and user acquisition teams turn Mintegral creatives into actionable insights.
May 28, 2025
Fraud Protection Studio: Re-engagement hijacking detection
A new addition to Fraud protection studio, allowing advertisers to to evaluate the impact of re-engagement detection without disrupting live campaigns. They may now tag detected fre-engagement raud without implementation to assess impact. This gives clients more control, transparency, and protection over their re-engagement traffic.
May 27, 2025
Apple Ads SKAN data now available across all reports
Apple Ads SKAN data is now fully integrated into all AppsFlyer reporting, including SKAN dashboards, SSOT reports, APIs, and raw data. This update ensures unified measurement, improved attribution accuracy, and a more complete view of cross-channel performance for advertisers using Apple Ads with SKAN.
May 18, 2025
Date picker per widget in My Dashboards
My Dashboards now supports custom date ranges per widget, allowing deeper analysis across different timeframes in a single view. This unlocks clearer insights by letting you measure short-term engagement and long-term trends side by side.
May 14, 2025
Customize Data Locker Reports with Flexible Reporting
Data Locker customers now have full control over each individual report’s content and structure by selecting fields, applying filters, duplicating reports, and viewing schemas per report, improving clarity and relevance, all within a simplified UI for faster setup.
May 14, 2025
New templates in My Dashboards
New templates are now live in My Dashboards, including Marketing Overview, Performance Analysis, and a new Activity View for high-level app monitoring. These templates help teams get insights faster with ready-made views for strategy, optimization, and trend detection.
May 04, 2025
App detection evaluation
As part of the Fraud protection studio, you may now tag detected fraud on an app level without implementation. This lets evaluate possible impact without worrying whether detected fraud will slow down your efforts and activities.
Apr 28, 2025
Enhanced flexibility for SKAN and SSOT
We’ve introduced new updates to make SKAN & SSOT more flexible and accessible, especially for decode-mode users. SSOT now supports decode mode with API access to flags, dashboards, and DataLocker. Use the “Pairs” pattern to link higher CVs to stronger engagement. SKAN CSVs support a second dimension. These updates boost attribution and insights.
Apr 14, 2025
SKAN enhancements
We’re excited to introduce several powerful enhancements to our SKAN & SSOT solutions, designed to boost data clarity and streamline analytics. New features include SSOT Organic D7 Metrics for both Revenue and Event data, now integrated into SSOT dashboards and DataLocker reports. The SKAN dashboard also now supports Event Unique Users Metrics, accessible via table […]
Mar 31, 2025
Apple Ads View-Through attribution
View-through conversions for Apple Ads now available on AppsFlyer, expanding beyond previously available click-based attribution. Leveraging this feature, you can unlock new opportunities to boost paid conversions. To activate it, simply navigate to your Apple Ads integration settings in AppsFlyer, toggle on view-through attribution, and configure the lookback window.
Mar 27, 2025
AppsFlyer and Naver Audiences integration
AppsFlyer Audiences now connects directly to Naver, enabling more precise targeting with predefined segments, real-time performance measurement, and automated audience syncing to streamline operations and eliminate manual uploads.
Feb 03, 2025
Unified Activity Dashboard
The Activity Dashboard is fully adopting the Unified view type, ensuring consistency across all metrics. Previously, some metrics like Sessions were based on UA, while others like Revenue were already Unified. With this update, DAU, MAU, Sessions, and other session-based metrics will now include retargeting users, providing a more complete picture of campaign performance.
Jan 29, 2025
Custom metrics in My Dashboards
Custom Metrics gives you the flexibility to define and analyze what matters most. Measure, analyze, and optimize with precision. Build custom metrics from scratch or use templates to streamline your analysis and get started fast. Now available for all account members in the My Dashboards beta.
Jan 22, 2025
Multiple metrics & new combo chart in “My Dashboards” beta
Identify trends faster in the “My Dashboards” beta with up to 10 metrics in a single chart. Compare performance across impressions, installs, and spend, or use the new combo chart with multiple Y axes for clearer insights. Customize views to track key relationships and improve decision-making.
Jan 22, 2025
Cost ETL extended cloud support
You can now get all your cost data that is more accurate with 15% less discrepancies by ingesting it directly with Cost ETL to Snowflake, BigQuery, Azure, Yandex Cloud, and more. Set your preferred update times and receive accurate, fresh data ready for analysis.
Jan 20, 2025
Extended probabilistic modeling lookback window for PC, Console, and CTV apps
The lookback window for probabilistic modeling on PC, Console, and CTV apps has been extended from 24 hours to 7 days, enabling more accurate attribution for longer user journeys and improving campaign measurement and decision-making.
Jan 14, 2025
Maximize ROAS with Meta’s ad revenue optimization
Meta now supports ad revenue-based optimization for Android apps, enabling you to target high-value users who generate significant in-app revenue. This update helps improve ROAS by focusing on users likely to engage with ads while optimizing revenue measurement for both ads and purchases.
Jan 09, 2025
Preload referrer attribution with Samsung
AppsFlyer has partnered with Samsung to introduce preload referrer measurement, enabling brands to track the full funnel – from app preload to first launch – with complete measurement, LTV insights, and detailed reporting for preload campaigns.
Jan 06, 2025
Sandbox attribution dashboard now supports total revenue metrics (beta)
The Sandbox Attribution Dashboard now supports total revenue metrics for in-app purchases, allowing you to measure not only app installs but also the revenue outcomes of your mobile ad campaigns. This update provides deeper insights into campaign performance, helping you optimize for users who drive higher revenue and improve overall ROAS through a more comprehensive […]
Dec 23, 2024
Non-SKAN events in SSOT reports
SSOT now supports presenting in-app events and revenue metrics outside the SKAN conversion scheme, available in the SSOT dashboard and DataLocker. This enhancement provides a unified view of all events, eliminating the need to switch between dashboards for analysis.
Dec 11, 2024
Ad Revenue SDK API is now supported by all major SDK plugins
ROI360 now supports impression-level ad revenue for all major SDK plugins, including Flutter, React Native, and Cordova. This unlocks real-time, granular ad revenue insights and enables SKAN conversion value mapping, empowering better campaign optimization and faster decision-making.
Dec 10, 2024
Amazon Ads: new SRN integration
AppsFlyer now supports SRN integration with Amazon Ads, enabling clients advertising Android or FIRE apps via Amazon DSP to measure installs, re-engagements, and in-app events seamlessly across both platforms. This integration leverages the Amazon extensive retail media network and cross-platform capabilities, offering broad ad inventory and advanced targeting, with plans to expand to iOS in […]
Dec 01, 2024
Keywords performance in My Dashboards beta
Group by keywords and see metrics like Retention, ROAS D7, Conversion Rate to “af purchase” D30, and many more, all in one single table. Relevant only to “My Dashboards” beta group.
Nov 11, 2024
Salesforce integration within AppsFlyer Data Collaboration Platform
With the click of a button, enhance collaboration with commerce media networks by directly joining data from Salesforce with your omnichannel campaign data, measurement data, and first and third-party audiences data. Leverage this feature to build segmented campaigns and uncover unparalleled business opportunities.
Nov 11, 2024
Data Collaboration Platform audience activation and commerce media enhancements
This massive release enables flexible and user-friendly capabilities for brands and commerce media networks to build targeted and customized audiences, designed to fit their goals, whether those be acquisition, retention, upsell or beyond. This release also enables ease of use through many built-in partner connections and cloud data services.
Nov 06, 2024
SKAN conversion schema templates
Ready-made conversion schema templates are now available in Conversion Studio. Tailored to your app category, these templates are built with industry benchmarks and best practices to help you optimize your budget and gain actionable insights from the start.
Nov 04, 2024
Creative Optimization: Reddit integration
Creative optimization customers can now pull creative assets and performance from Reddit and enjoy a more complete measurement which includes: impressions, clicks, installs, cost and video played (25%, 50%, 75%, and Completed). Get insights and analyze your creative assets, scenes, elements, and texts you are running on Reddit.
Nov 04, 2024
SSOT reports through Data Locker
SSOT reports through Data Locker are now available! Offering a unified and accurate overview of app campaign performance by merging data from various attribution methods, such as ID matching and SKAN.
Nov 04, 2024
Updated SDK integration: Tests Interface + flow for marketers
Post SDK integration, testing flow improved its interface and usability to allow marketers to easily, quickly, and independently conduct additional SDK integration tests without a developer, allowing better testing for: Non-Organic Installs; Retargeting Testing using Deep Links; [New] Live Event Viewer (replacing and improving the previous in-app event testing)
Oct 26, 2024
New ad revenue reports in Data Locker
Additional data parameters in ad revenue reports are now available for you via Data Locker, offering more granular insights and enhanced flexibility. With key dimensions tied directly to ad revenue, your data will be more comprehensive and actionable. This enhancement allows your ad revenue reports to be aligned with other reports in AppsFlyer.
Oct 15, 2024
CTV, Consoles, and PC apps in Overview dashboard
Similar to mobile apps, CTV, Consoles, and PC apps will display in Overview in near real-time, allowing advertisers, agencies, and partners to analyze “today’s” data for instant feedback and optimization.
Oct 10, 2024
Complete iOS measurement now available for Meta
Enhance Meta measurement solution, providing a complete and accurate view of iOS campaigns by combining Meta’s Advanced Aggregated Event Measurement (AEM) signals with our modeling, offering full coverage for both ATT opt-ins and opt-outs. Customers benefit from complete iOS attribution and LTV for Meta campaigns with unified insights under one Single Source of Truth, while […]
Oct 01, 2024
Smart Banner auto forwarding click IDs
Smart Banners now automatically forward Meta and Google click IDs (gclid, gbraid, wbraid, fbclid) from incoming URLs to outgoing URLs, simplifying the process of sending postbacks for conversions that start in Meta or Google web campaigns and continue into web-to-app flows. This eliminates the need for manual configuration, making it easier to optimize campaigns and […]
Oct 01, 2024
Aggregated Sandbox attribution now available in Data Locker for ad networks
Sandbox attribution aggregated results are now available for ad networks, as AppsFlyer translates and decodes reports from the Android Privacy Sandbox Attribution API. This new Data Locker report allows ad networks to access attribution data directly, improving campaign optimization and ensuring consistent reporting across networks, reducing discrepancies for a smoother experience for our mutual customers.
Sep 25, 2024
AI “Investigate” page for Creative Optimization
The new “Investigate” view in Creative Optimization provides a comprehensive analysis of scene and text features within your creatives. This view offers aggregated data on feature appearances, showing their percentage and time distribution. A visual timeline highlights feature locations, allowing easy comparisons across creatives. Users can also play creatives, jump to specific features, and customize […]
Sep 25, 2024
AI text analysis for creatives now available in Creative Optimization
The new AI-powered capability allows Creative Optimization users to automatically extract text from videos and images, linking it directly to performance data. With a built-in text search bar, you can now easily identify and analyze the most important microcopy in your creatives. This streamlines the process of testing and optimizing text, which previously required significant […]
Sep 17, 2024
New ad revenue SDK API for AppsFlyer SDK Version 6.15
AppsFlyer new SDK version 6.15+, which now supports impression-level ad revenue through the new AdRevenue SDK API, is replacing the older ad revenue SDK connector effecting all ad revenue clients.
Sep 05, 2024
Sandbox beta release
The beta version of our first-to-market Sandbox attribution dashboard, based on the Attribution API, is now live. This dashboard enables customers to test and optimize their Android campaigns within the Sandbox, providing hands-on experience and valuable feedback for ongoing refinement.
Aug 26, 2024
New metrics available in Overview dashboard
CTR, CPM, and CPC upper-funnel metrics can be added to Overview dashboard charts and tables. These calculated metrics allow you to understand the efficiency and cost-effectiveness of your ads and creatives and are used as part of a comprehensive campaign performance analysis.
Aug 14, 2024
Creative Optimization: video views metrics
Videos views metrics are now available on your Creative Optimization Dashboard. As video views are significant engagement metrics offering in-depth analysis and insight into user interaction with creative assets, we are adding five new metrics (Video played 25% | 50%| 75% | Video view completed | Video played X%. These metrics are supported by the […]
Aug 07, 2024
Protect360 AI layer protection
Protect360 developed a new AI layer of protection bringing significant capabilities:
Aug 07, 2024
Validation rules product enhancements
Four new validation rules capabilities added for greater customization: 1. Bulk upload a single file with multiple values 2. Apply for future apps: avoid reconfiguring each time a new app is introduced 3. Currency condition: define allowed currencies, blocking fake users who attempt to send unsupported currencies 4. Revenue condition: define app’s expected revenue ranges
Jul 28, 2024
Commerce Media Network measurement
AppsFlyer’s Data Core Platform (DCP) now enables measurement of commerce media campaigns across various platforms, providing cross-platform measurement for both onsite and offsite campaign performance. This capability empowers brands to make informed investments in this high-performing channel.
Jul 09, 2024
Web campaigns to app measurement support using Google OCI + Meta CAPI
AppsFlyer now allows sending rich mobile measurement data to Meta via Conversions API for mobile applications. Additionally, it enables to measure web campaigns to not only convert web visitors into app users but also to market apps beyond traditional app stores with accurate attribution, using web or landing pages for improved product comprehension.
Jul 09, 2024
Google OCI – web campaigns for mobile app measurement support
AppsFlyer now allows sending rich mobile measurement data to Google Ads via the Google offline conversions API (OCI), based on a new integration (Google Ads Web AKA googleads_int) which is now available for mobile Apps. It allows for accurate attribution for web campaigns to app measurment, external APK, and Google Play games for PC.
Jun 17, 2024
Advanced Aggregated Reports
With the click of a button, Advanced Aggregated Reports via Data Locker will allow you to access data freshness every 4 hours, with longer post-Install analysis for the most comprehensive aggregated data that is granular and customizable. This is an essential solution for AppsFlyer customers needing high-volume, privacy-preserving data for their internal BI.
Jun 09, 2024
Shareable views in Creative Optimization
Share your saved dashboard views to keep the team informed and aligned on the updated performance of creatives. The shared views are dynamic and reflect the business KPIs and the status of marketing efforts in real-time with all stakeholders.
Jun 02, 2024
Cost import: new capabilities, new name
With Cost Import, formerly known as “Ad Spend Ingestion”, ROI360 users now have the ability not only to import cost data but also to correct data from API connections as necessary. In addition, it is now possible to associate cost to agencies using the new agency field. These new capabilities join the existing features that […]
Jun 02, 2024
User management API
Account admins can now efficiently execute various bulk actions through a dedicated API. This includes adding and deleting users, as well as retrieving user permission details. The API supports the main user management features found in the UI and includes the same error verifications.
May 21, 2024
Day 0 and Day 3 cohort metrics
Adding D0 and D3 cohort metrics to Creative Optimization, which include unique users, retention, ROAS, and revenue. This provides more granular cohort metrics for the first week after conversion, which can be an early indication of the performance of the creatives and helps in deciding on the next steps.
May 20, 2024
Login to multiple accounts
This new feature allows you to log in to multiple AppsFlyer accounts using the same email address. With this solution, you no longer need to maintain multiple email domains or feel disconnected between their accounts. This update is a significant step towards better user management and data privacy enhancments.
May 06, 2024
AppsFlyer Brands Directory for the Data Collaboration Platform
A unique opportunity for both retail media networks and brands to grow. AppsFlyer customers can opt-in to get priority introductions to commerce media networks., to seize the growth potential of this channel. Simply navigate to the HQ homepage or Active Integrations page to opt-in.
May 01, 2024
Roku OneView unrestricted user-level attribution data via raw data reports
Clients who invest in CTV-to-mobile campaigns with Roku OneView can enjoy unrestricted raw data visibility within: Pull API; Raw data export page; Push API; Data Locker; in-app event postbacks; and GCD. This allows to delve deeper into campaign analytics for adjustments, optimizations, and improvements.
Apr 30, 2024
Local timezone for new platforms on Overview dashboard
Starting April 20, the data for new platforms (CTV, Consoles, etc.) is displayed on Overview dashboard in your local timezone as defined on the app setting. This is another step towards a more flexible and customizable dashboard, that allows you to measure marketing performance with higher accuracy and efficiency.
Apr 24, 2024
SSOT: Day 7 in-app event metrics
Single Source of Truth users can now optimize their iOS campaigns with modeled day 7 in-app event metrics. Marketers traditionally fine-tune their campaigns with the day 7 eCPA metric, previously measured primarily via the initial SKAN 4.0 postback. With AppsFlyer latest enhancement, however, we’ve expanded measurement capabilities to include modeled day 7 in-app event metrics, […]
Apr 15, 2024
Data Collaboration Platform audience activation and commerce media enhancements
This massive release enables flexible and user-friendly capabilities for brands and commerce media networks to build targeted and customized audiences, designed to fit their goals, whether those be acquisition, retention, upsell or beyond. This release also enables ease of use through many built-in partner connections and cloud data services.
Apr 11, 2024
Creative Optimization: customizing Discovery creative cards
In the Discover tab, we’ve introduced a new feature that allows users to personalize metrics on asset cards. This enhancement includes AppsFlyer metrics, Partner metrics, In-App Events, and Custom metrics. Additionally, we have expanded the range of metrics displayed on the cards and incorporated a sorting function for the gallery based on selected metrics. This […]
Apr 07, 2024
iOS SDK v6.14.0 with Privacy Manifest
An SDK containing AppsFlyer’s Privacy Manifest out-of-the-box including Apple’s Framework Signature for XCode helping app developers validate the integrated SDK was really issued by AppsFlyer.
Mar 28, 2024
Salesforce integration within AppsFlyer Data Collaboration Platform
With the click of a button, enhance collaboration with commerce media networks by directly joining data from Salesforce with your omnichannel campaign data, measurement data, and first and third-party audiences data. Leverage this feature to build segmented campaigns and uncover unparalleled business opportunities.
Mar 21, 2024
Unattributed ad revenue postbacks
ROI360 Advanced will enable unattributed ad revenue postbacks sharing with media partners for more precise campaign optimization and better results. This will allow your partners to incorporate learning from both attributed and non-attributed ad revenue data, and enable better IAA ROAS optimization and lower CPMs.
Mar 19, 2024
Multi-account login with Primary and Switch functionality
The new login feature offers our users the convenience of accessing their primary account by default while enabling seamless transitions between accounts via a dropdown menu. With the ability to swiftly select a specific account or view a comprehensive list for switching purposes, users can easily manage their primary account and other associated accounts. Moreover, […]
Mar 14, 2024
Creative Optimization: adding Snap metrics
Creative Optimization is being enhanced by incorporating Snap metrics, such as impressions, clicks, and cost reported by Snap. This addition expands coverage and the capacity to assess and compare creative asset performance as gauged by partners. This data will be pulled into the platform automatically.
Mar 07, 2024
Creative Optimization AI Discovery product enhancements
The Discovery tab will now incorporate custom dimensions, custom metrics, and in-app events metrics. While these metrics were previously accessible in the Overview tab, they will now also be available in the Discovery tab. These newly integrated features are specifically tailored to enable you to achieve a heightened level of customization, allowing for advanced optimization […]
Mar 06, 2024
ROI360 support for Google Play Billing Library 6
ROI360 now supports Google’s Billing Library 6. This latest Android feature offers enhanced purchase and subscription management, improves error handling with new error codes, streamlines transaction processes, and boosts diagnostic logging. To upgrade, integrate the new SDK connector version 2.0.1.
Feb 29, 2024
Meta referrer (on device) install attribution for Android
Accounts advertising Android apps via Meta ads can now leverage the new Meta referrer attribution solution, on top of the existing Install attribution methods (SRN, GP referrer). This means it supports both View through installs and Cross session installs, granting increased data availability.
Feb 28, 2024
Leverage AI to generate insights within Data Clean Room
Harness the power of AI to generate insights from your data. Annihilate technical boundaries or arduous processes by seamlessly asking our AI Query Generator any question in free text and it will sift through multiple data sources to discover insights, beyond what can be understood for a report. For example, ask the AI Query Generator […]
Feb 28, 2024
Text-based visual element search in Creative Optimization AI
By harnessing AI NLP (Natural Language Processing) capabilities, you can now easily search and locate specific elements using simple text search methods. This advanced feature, analyzing hundreds and thousands of visual elements, eliminates the limitations of traditional filters, enabling users to pinpoint and optimize the desired visual elements effectively. With the automation of manual tagging […]
Feb 20, 2024
DV360: support for re-engagement attribution
Re-engagement attribution is supported for existing users in the Google Marketing Platform – Display & Video 360 (DV360) integration.
Feb 20, 2024
Raw data export and raw data pull API support for CTV, PC and console platforms
Raw Data export and Raw Data Pull API now support CTV, PC, and console platforms for greater visibility of marketing performance across all platforms.
Feb 19, 2024
Google Ads offline conversion API for PC and console
This new addition means you can use Google Ads web campaigns to promote apps on PC and console platforms with attribution, using cross-platform landing pages or direct attribution links. In addition, you may also use Google Ads offline conversions API postbacks to measure and optimize campaigns on non-mobile platforms.
Feb 18, 2024
Adding new conditions to Protect360 Validation Rules
We’ve added more ways to help validate and block installs and in-app events in case specific conditions aren’t met within the following data points:
Feb 15, 2024
Remerge partner metrics added to Creative Optimization
Our Creative Optimization solution now includes Remerge partner metrics, bringing upper funnel insights to enhance the measurement and optimization of creative assets. With metrics like impressions, clicks, conversions, and cost, users can gain valuable data-driven insights to refine their creative strategy and improve campaign performance.
Feb 14, 2024
Multi-app in the Overview dashboard
Select up to three apps in your Overview dashboard to see joint overall data, for an easier analysis and smarter decision-making across platforms and titles. Enjoy another step towards a more flexible overview dashboard. And don’t forget to hit “Save” once you choose multiple apps, if you wish to save this app selection view.
Feb 08, 2024
Google DMA-ready SDK release
AppsFlyer is supporting the new Google EU consent policy with a new SDK release.
Feb 08, 2024
Login to multiple accounts
Users no longer need to maintain multiple email domains or feel disconnected between their accounts. This update is a significant step towards better user management and data privacy enhancement.
Feb 06, 2024
Adding carousel ads to Creative Optimization solution (for Meta only)
The capability to view carousel creative assets in both our Overview and Discovery tabs has been added. You can now extract and analyze carousel elements for greater insights into creative performance.
Jan 31, 2024
Conversion studio: SKAN 4.0 Conversion Value decrease
In SKAN 4 mode, you now have the ability to increase or decrease the conversion value (CV). By default, CV is set to increase. By enabling conversion values to decrease, the postback will contain the latest value in the window when sending negative revenue, even if it was higher before. This capability is relevant for […]
Jan 31, 2024
Enriched Engagement Types Beta
The new Enriched Engagement Types beta was launched with selected clients, networks, and partners for greater insights, analytics, and attribution logic.
Jan 30, 2024
Bulk user management via API
This self-service functionality enables our customers to add users in bulk via an API call.
Jan 22, 2024
Data Clean Room system revamp
DCR measurement and activation solutions are now merged and accessible to our customers. Seamlessly utilize all capabilities available within the Data Collaboration Platform, for one user-friendly flow that enables privacy-centric audience segmentation and activation, as well as robust measurement.
Jan 22, 2024
Validation rules edit page upgrade
Check the upgraded validation rules edit page with a new and improved user experience, refined copy, and a smooth user flow.
Jan 14, 2024
Bulk QR code creation
AppsFlyer customers can now effortlessly create multiple QR codes paired with their link collections via the Bulk Links page, in just a few simple clicks.
Jan 09, 2024
Unlock the winning creative formula with AppsFlyer’s Creative Optimization solution
The advertising landscape is at a turning point. To stay ahead of the game, marketers need to rapidly adapt to consumers’ privacy expectations and increased scrutiny from regulators. With fewer data signals down the funnel, data from your creatives and other upper-funnel metrics is becoming more important than ever. Your creatives are your chance to […]
Jan 08, 2024
Enhanced user management in Data Locker
Up until now, only account admins in AppsFlyer could access Data Locker page and manage their connections, content, and configurations. With the new enhanced user management capabilities any team member can be provided with Data Locker management access and data delivered reflects and correlates with team member’s Appsflyer access.
Jan 04, 2024
Unique users and local currency for new platforms in Overview dashboard
Advertisers of apps on new platforms (like CTV, Steam, Consoles, etc.) can now use the Overview dashboard to analyze their data with improved revenue and in-app events analytics capabilities like revenue data according to the local currency (as defined in app settings) and in-app events data by unique users, event conversion rate, or event CPA.
Dec 25, 2023
SSOT: Organic D2 data
Compare your iOS organic performance to paid metrics with SSOT, which now supports Organic D2 Revenue and In-app events metrics, providing precise insights by merging AF and SKAN data for the most accurate view of organic iOS campaign performance.
Dec 20, 2023
SKAN 4.0 support for Google Ads
Explore the following enhancements now available across all SKAN reports for Google: Google.com mobile web Safari inventory representation in SKAN; 2nd and 3rd SKAN postback data; coarse conversion values. Switch to the SKAN 4.0 mode for additional data points.
Dec 13, 2023
AppsFlyer’s new platform navigation
Revamping our navigation to provide a more user-friendly and easy experience. The new navigation also allows you to explore new AppsFlyer pages and products by value and Job to be done.
Dec 10, 2023
SSOT data for ad networks
Ad networks can now access their customers’ Single Source of Truth (SSOT) view. SSOT eliminates duplicate installs and enables you and your customers to obtain an accurate overview of their iOS campaign performance. With SSOT you can: * View an accurate account of non-organic installs* Get more attributions* Align with what your customers are seeing
Dec 05, 2023
Overview dashboard enhanced customization
Transform your Overview dashboard into a fully personalized dashboard tailored to your needs. With our enhanced customization features, you can effortlessly add new table widgets, fine-tune and resize existing ones, and remove any that don’t serve your requirements. Explore these new possibilities and make the dashboard truly yours. Learn more
Nov 27, 2023
Protect360 dashboard now displays apps with organic-only traffic
You can now select apps with organic only traffic using the dropdown menu under Apps.The Identified fraudulent attributions widget will include organic fraud detection from apps with organic-only traffic, and this change will be reflected in other widgets and graphs if applicable.
Nov 19, 2023
Data Clean Room: dynamic query release
Gain the flexibility to run real-time SQL queries on all data types, including custom sources or sources shared with your organization. Collaborate in a privacy-centric manner to generate insights on an adhoc or ongoing basis. Uncover any data trend and optimize for the future with innovative data analysis.
Nov 08, 2023
ROI360 supports Ad Revenue postbacks for TikTok
TikTok can auto-optimize your campaign in case you choose to share your Ad Revenue data with them. If you’re running TikTok campaigns and wish to better optimize their performance – ROI360 Advanced allows you to share your SDK connector-originated Ad Revenue data with TikTok via postbacks in real-time. Learn more
Nov 07, 2023
Smart Banners: simplified remarketing configuration
A new dedicated Retargeting section within the Attribution settings of the Banner Group page.Clients can now easily enable retargeting and its relevant settings on the banner group.
Nov 05, 2023
Single Source of Truth for in-app conversions
Great news for SSOT users! You can now measure in-app conversions directly from your dashboards. SSOT removes duplicates and fixes misattributions, providing accurate user counts for more precise in-app conversion reports.
Nov 01, 2023
Data collaboration platform for audience activation
Enjoy rich tools for audience segmentation, designed for data collaboration between commerce media networks and advertisers. Utilizing our DCR, enjoy a trusted and privacy-centric environment to build percise segments for audience activation.
Oct 31, 2023
Meta CAPI (Conversion API) integration for PC and console apps
Optimize ad targeting, measure ad performance, and build custom audiences for retargeting by sending data about website and app events directly to Meta’s servers
Oct 29, 2023
Access Partner Marketplace directly in the AppsFlyer Platform
Access both the Partner Marketplace and Active Integrations pages directly in the AppsFlyer platform to maximize efficiency and ensure a smooth, consistent experience.
Oct 23, 2023
ROI360 support for Billing Library 5
Great news, ROI360 now supports Billing Library 5! This latest Android feature offers improved in-app billing experiences, including new billing models, payment methods, better security, and more. Upgrade from Billing Library 4 to enjoy these benefits. Please be aware that starting November 1, 2023, Billing Library 4 won’t support updates for existing apps.Upgrade to Billing […]
Sep 27, 2023
Protect360 dashboard support for apps with organic-only traffic
You can now select apps with organic-only traffic using the dropdown menu under Apps. The Identified fraudulent attributions widget will include organic fraud detection from apps with organic-only traffic, and this change will be reflected in other widgets and graphs if applicable.
Sep 27, 2023
Open DSR API supports deletion requests from CTV
To help customers ensure alignment with global privacy regulations, we enhanced our Open DSR API to facilitate the deletion of apps across the AppsFlyer platform
Sep 20, 2023
Smart Script supports Web Referrer mapping
AppsFlyer customers are now able to map the user’s visit web referrer to an outgoing OneLink URL parameter in Smart Script (version 2.7.0 and up).Web referrer is the address of the webpage (domain) where a user clicked a link that sent them to the advertiser’s web page.
Sep 19, 2023
Custom dimensions in the Overview dashboard
Create custom dimensions to tailor data grouping and viewing in the Overview dashboard. By capturing custom dimensions that align with your business goals, you can make more informed decisions.Want to try it? Go to the Overview dashboard to create your first custom dimension today
Sep 13, 2023
Enhancements to Snapchat measurement
Additional privacy-preserving measurement capabilities enabled with Snapchat, which increase measurement attribution, primarily on iOS.
Aug 29, 2023
Revenue day 7 insights for in-app revenue
Apps that share their in-app revenue data with AppsFlyer can now get a day 7 revenue metrics all of their attribution sources.
Aug 24, 2023
SKAN GEO-modelling
Single Source of Truth customers can now easily identify the top-performing countries in their iOS campaigns. To get started, switch to the SSOT view and select either the GEO filter or Group-by option to analyze your campaign’s performance by country.
Aug 23, 2023
Privacy-control simplified for kids’ apps
Advertisers that add apps which cater to children receive guidance through our system to ensure they’ve enacted the appropriate privacy controls.
Aug 21, 2023
In-app behavior trends in Overview dashboard
The Overview dashboard now offers the capability to visualize users’ in-app behavior trends. Gain valuable insights into essential metrics such as Conversion Rate, eCPA, Number of Unique Users, and more using either a line chart or stacked columns chart.
Aug 17, 2023
Meta’s aggregate event measurement (AEM) for app installs
AppsFlyer customers are now able to use Meta’s aggregated event measurement (AEM) for app promotion campaigns.
Aug 10, 2023
Google Ads Parallel Tracking with OneLink
Use Google Ads web campaigns to create non-UAC web-based campaigns to attribute web conversions.
Aug 09, 2023
Advanced SEO Attribution Now Available
Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search engine that drove the engagement.
Aug 01, 2023
ROI360 supports Ad Revenue postbacks for Meta Ads
Meta Ads can auto-optimize your campaign in case you choose to share your Ad Revenue data with them. If you’re running Meta Ads campaigns and wish to better optimize their performance – ROI360 Advanced allows you to share your SDK connector-originated Ad Revenue data with Meta Ads via postbacks in real-time. Learn more
Jul 30, 2023
eCPA data in Cohort dashboard
You can now access the eCPA data for specific in-app events in the cohort table. eCPA enables you to get actionable insights into the cost efficiency of your UA efforts and improve the overall measurement of CAC.
Jul 25, 2023
Advanced SEO Attribution
Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search engine that drove the engagement.
Jul 23, 2023
SKAN Overview currency customization
SKAN Overview users can now easily modify the dashboard currency between USD or the app-specific local currency display.
Jul 11, 2023
Smart Banners: new creative types
A doubled Smart Banner creative types offering via oOneLink Creative Editor, with 4 additional creative templates allowing AppsFlyer customers more creativity and freedom in their creation experience.
Jul 05, 2023
Self-serve link discovery
By providing a link URL, customers can explore and uncover all the necessary link details and information required for:–Troubleshooting and understanding link functionalities–Confirming link details for publishing in a campaign–Exposing attribution parameters, to know what to look for in the dashboards
Jul 03, 2023
Single Source of Truth dashboard currency customization
AppsFlyer customers enjoy seeing one reality in iOS – merging SKAdNetwork with MMP-based attribution. Now, SSOT customers can easily modify the dashboard currency between USD or the app-specific local currency display.
Jun 22, 2023
Smart Script QR Code Customization is now available in version 2.6
Smart Scripts just got smarter with our latest update, which now includes QR code customization allowing you to create branded QR codes using your company’s center logo and color! Create a more professional branded web-to-app (and desktop-to-app) experience for end-users, increasing brand awareness, improving QR code scan rates, and driving more engagement to your apps.
Jun 21, 2023
AppsFlyer support for Meta’s aggregate event measurement (AEM) for remarketingg
AEM for app remarketing enables advertisers to measure iOS re-engagements with Meta in a privacy preserving manner. This feature leverages AppsFlyer’s deeplink attribution capabilities to perform full and accurate attribution for iOS re-engagement conversions and report conversions + all downstream events to Meta.
Jun 19, 2023
Conversion value mapping for multiple apps
You can now update the conversion value mapping for all your apps at once and save time with the new SKAN Conversion Studio API.
Jun 14, 2023
Launch of AppsFlyer’s notification center
Our new notification center is up and will make sure you stay informed and empowered with timely notifications regarding account changes, feature releases, and industry insights. The Notification Center ensures you never miss a beat, keeping you in the loop and enabling you to make informed decisions.
May 25, 2023
Enhanced Preload attribution
Advertisers can configure our new preload engagements to get an equal attribution priority of a deterministic click, instead of automatically gaining the highest priority in the attribution waterfall.
May 24, 2023
Account management center update
Introducing our new and advanced all-new Account Management center! “My Plan,” “Payments & Invoices,” and “Billing Details,” pages have now a new and improved design and functions. The new pages, provide you with more visibility on your AppsFlyer account, including ROI measurements, improved data, and more transparent billing pages for an easy and clear payment […]
May 23, 2023
Revenue Recommendations for in-app revenue
Customers who monitor their in-app revenue now have access to Revenue Recommendations. Tailored recommendations help optimize your conversion value schema for accurate reporting and actionable insights, maximizing your app’s earning potential.To get recommendations, configure your revenue ranges in Conversion Studio.
May 23, 2023
Uncover new game revenue streams with AppsFlyer’s PC & console measurement solution
Game studios are like runners in runner games. Fast moving, always looking to stay ahead and outrun the competition. Particularly when it comes to driving revenue. And when cash is king, and an economic downturn puts pressure on studios, numerous mobile game studios are looking beyond and have decided to take on the brave new […]
May 17, 2023
Data Clean room collaboration with Braze and Start.io in Beta
Harness the power of Braze to analyze campaign success through user engagement with owned media channels like emails, push notifications, and in-app messages, or enrich your insights with third-party data by utilizing Start.io’s campaign enrichment features.
May 15, 2023
Smart Script QR code customization 2.6 new version update
Smart Script just got smarter with the latest 2.6 version update, which now includes QR code customization tailored to the customer brand, allowing users to create branded QR codes using their company’s center logo and color.
May 14, 2023
Bulk links with new edit feature
AppsFlyer customers can now effortlessly edit a collection of links via the Bulk Links management page, saving a significant amount of time and effort.
May 08, 2023
Overview dashboard enhancements
The overview dashboard now gives you the freedom to view data in either UTC timezone and USD currency or the app-specific timezone and local currency.
May 07, 2023
Modeled data for revenue LTV D7 with ad revenue data
SSOT customers who monitor their ad revenue can now get a combined report of AppsFlyer and SKAN D7 revenue in the Overview dashboard AppsFlyer uses existing revenue data to model SKAN data, and then merges unique installs from both datasets to create a unified view.
May 03, 2023
Smart Script 2.5.0: URL parameters availability during internal website navigation
In the new Smart Script version 2.5.0 – Incoming URL parameters are stored for the duration of the browsing session and applied to the outgoing parameters of the Smart Script OneLink link, no matter on which page it’s generated (whether it’s the page the user landed on or another page the user was navigated to).
May 03, 2023
Shareable views
Break down communication barriers and easily exchange real-time insights by sharing your saved views with other team members.
May 01, 2023
Enhancements to iOS re-engagement measurement with Google’s gbraid
View campaign details for gbraid based re-engagement attribution on iOS in your AppsFlyer reports and APIs.
Apr 24, 2023
SKAN 4.0 Decode mode
Customers who use the decode mode can now switch to SKAN 4.0 by uploading a CSV file that contains their updated conversion value mapping to SKAN Conversion Studio.
Apr 19, 2023
New bulk links management page
A dedicated page offering management capabilities for bulk-created links in one place. Before this feature, generating and managing bulk links took place outside of AppsFlyer HQ.
Apr 18, 2023
Cross-platform measurement and attribution
Expand your marketing activities to different platforms and reach a wider audience with the ability to measure cross-platform campaigns to non-mobile apps such as CTV, console, VR or PC.
Apr 10, 2023
New active integrations page in the Partner Marketplace
Manage any existing integrations, search within your active partners, and create new integrations for partners in the Active Integrations page, which is now located within the Partner Marketplace for a more cohesive, richer experience.
Apr 04, 2023
Incrementality experiments alerts
Identify and understand any issue that could compromise the integrity and accuracy of your experiment results and remediate with suggested actions to address them and ensure precise experiment results.
Apr 03, 2023
LockWindow for SKAN 4.0 in Conversion Studio
Customers who are using the SKAN 4.0 mode in Conversion Studio now have the ability to lock the conversion window based on time or coarse conversion value.
Apr 03, 2023
New media partners validation period
New partners invited to AppsFlyer undergo a validation period where their traffic quality is rigorously evaluated before they become available to all advertisers in the Partner Marketplace. During this period, integration is limited to the referring advertiser only.
Mar 30, 2023
AppsFlyer’s Privo certification
Our solutions for kids/mixed audience apps are certified to enable all apps to be compliant with relevant privacy laws
Mar 20, 2023
Meta’s view-through re-engagement measurement
Advertisers are able to measure view-through re-engagement conversions as well as their click-based re-engagement conversions, with Meta via AppsFlyer!
Mar 15, 2023
Open DSR API enhancements
The Open DSR API was enhanced to support and streamline security requests shared between third-party measurement
Mar 13, 2023
Smart Script generator – new capabilities
Smart Script Management allows users to save precious setup time by easily managing versions for different apps or websites.
Mar 08, 2023
Launch of ROI360 solution
we’re excited to announce the availability of ROI360, AppsFlyer’s solution for complete, accurate and fresh ROI measurement. With ROI360, brands can gain a comprehensive view of their campaign performance while saving time and resources that would otherwise be spent on manual data collection, normalization, and aggregation. Learn more.
Feb 21, 2023
Cohorts granularity improvement
You can now gain deeper insights into how users behave in your app overtime by grouping cohorts into weekly or monthly granularity.
Feb 16, 2023
Cross-platform equal attribution priority
A thorough analysis of cross-platform campaigns showed that, in many cases, the cross-platform engagement was the one driving the install. We rolled out the equal attribution priority to enable advertisers to configure the cross-platform impressions so they receive equal attribution priority.
Feb 14, 2023
Overview dashboard enhancements
The Overview dashboard has new & exciting updates for you to check out: * In addition to pie, bar and line charts you can now add and remove KPIs from your dashboard.* New widgets will be added to the bottom of the page, so feel free to rearrange your dashboard by moving, resizing and expanding […]
Feb 09, 2023
Suggested Audiences
Getting started with audience segmentation can be difficult. Now you can easily create segments by choosing from a curated list of audiences based on best practices for UA and remarketing, and organized by marketing goal (acquisition, activation, engagement, monetization) and vertical.
Jan 19, 2023
SKAN 4.0
We’re happy to announce that we’ve just updated Conversion Studio with the latest SKAN 4.0 capabilities.To view SKAN 4.0 data in SKAN Overview, step inside Conversion Studio to change your conversion value mapping.
Jan 17, 2023
Ad Revenue from Custom Mediation and Direct Monetization Networks
Increase product coverage by collecting impression-level ad revenue data when integrating directly with ad networks which are not mediated, when the mediation solution is homebrewed or when the mediation provider is not officially supported as part of the list of mediations exposed in the AppsFlyer ROI360 AdRevenue Generic SDK connector.
Jan 16, 2023
AppsFlyer Partner Marketplace
Discover new media sources and platforms that specialize in your vertical. Learn about their services and performance, contact them, and integrate with them directly from the Partner Marketplace.
Jan 16, 2023
Smart banner performance tab
The Smart Banner performance tab provides advertisers the capability to test, compare and optimize the performance of their banner creatives in one interface.
Jan 16, 2023
Single Source of Truth: D7 revenue metric
LTV Modeling uses existing AppsFlyer revenue data to model D7 revenue for SKAN, and merges unique installs from both datasets to create a unified view.
Jan 11, 2023
Automated incrementality experiments
Understand the true incremental impact of your remarketing campaigns, at scale, with the ease of flipping on a switch. We’ve simplified the previous multi-step Incrementality experiment setup process to a single “Measure Incremental Impact” toggle in Audiences that is turned ON by default.
