Mar 06, 2024
ROI360 support for Google’s Billing Library 6
ROI360 now supports Google’s Billing Library 6. This latest Android feature offers enhanced purchase and subscription management, improves error handling with new error codes, streamlines transaction processes, and boosts diagnostic logging. To upgrade, integrate the new SDK connector version 2.0.1.
ROI measurement
Feb 29, 2024
Meta referrer (on device) install attribution for Android
Accounts advertising Android apps via Meta ads can now leverage the new Meta referrer attribution solution, on top of the existing Install attribution methods (SRN, GP referrer). This means it supports both View through installs and Cross session installs, granting increased data availability.
Measurement
Feb 28, 2024
Leverage AI to generate insights within Data Clean Room
Harness the power of AI to generate insights from your data. Annihilate technical boundaries or arduous processes by seamlessly asking our AI Query Generator any question in free text and it will sift through multiple data sources to discover insights, beyond what can be understood for a report. For example, ask the AI Query Generator what campaign brought you your highest LTV customers or what month saw the greatest churn. The AI Query Generator complies with all privacy regulations, so you'll get all the insights without exposing any restricted or user-level data. Available to all DCR customers.
Data Collaboration
Feb 28, 2024
Text-based visual element search in Creative Optimization AI
By harnessing AI NLP (Natural Language Processing) capabilities, you can now easily search and locate specific elements using simple text search methods. This advanced feature, analyzing hundreds and thousands of visual elements, eliminates the limitations of traditional filters, enabling users to pinpoint and optimize the desired visual elements effectively. With the automation of manual tagging processes, our customers can now experience a seamless onboarding experience.
Creative Optimization
Feb 20, 2024
DV360: support for re-engagement attribution
Re-engagement attribution is supported for existing users in the Google Marketing Platform - Display & Video 360 (DV360) integration.
Measurement
Feb 20, 2024
Raw data export and raw data pull API support for CTV, PC and console platforms
Raw Data export and Raw Data Pull API now support CTV, PC, and console platforms for greater visibility of marketing performance across all platforms.
Raw data & APIs
Feb 19, 2024
Google Ads offline conversion API for PC and console
This new addition means you can use Google Ads web campaigns to promote apps on PC and console platforms with attribution, using cross-platform landing pages or direct attribution links. In addition, you may also use Google Ads offline conversions API postbacks to measure and optimize campaigns on non-mobile platforms.
Measurement
Feb 18, 2024
Adding new conditions to Protect360 Validation Rules
We’ve added more ways to help validate and block installs and in-app events in case specific conditions aren’t met within the following data points:
- User Agent condition
- Carrier condition
- IP Address condition
Fraud protection
Feb 15, 2024
Remerge partner metrics added to Creative Optimization
Our Creative Optimization solution now includes Remerge partner metrics, bringing upper funnel insights to enhance the measurement and optimization of creative assets. With metrics like impressions, clicks, conversions, and cost, users can gain valuable data-driven insights to refine their creative strategy and improve campaign performance.
Creative Optimization
Feb 14, 2024
Multi-app in the Overview dashboard
Select up to three apps in your Overview dashboard to see joint overall data, for an easier analysis and smarter decision-making across platforms and titles. Enjoy another step towards a more flexible overview dashboard. And don't forget to hit "Save" once you choose multiple apps, if you wish to save this app selection view.
Marketing analytics