Data collaboration suite
Unlock first-party data value through secure, privacy-preserving partnerships
Build a thriving retail media business. Activate first-party data, measure ROI across every channel, and grow revenue – all on one privacy-safe platform.
32%
Attributed revenue uplift
4X
Average ROAS achieved
159%
Penetration rate uplift
148%
Category share uplift
Built for retail media networks ready to scale
The products that deliver retail media revenue growth
Transform raw data into advertiser-ready insights. Organize and customize your first-party data to match each brand's needs, enabling precise audience segmentation without technical complexity.
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Create segments in-house or enable partners to build independently without SQL expertise. Activate instantly across Meta, Google, TikTok, and other leading media channels for maximum reach.
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Prove campaign impact across all scenarios. Connect ad spend to sales with SKU-level insights, demonstrating clear ROI to unlock larger advertising budgets.
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Secure your data while maximizing value. Enable privacy-safe collaboration that protects business interests while powering advanced segmentation, activation, and measurement capabilities.
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Build smarter audiences using real-world purchase signals—reach high-value users earlier, activate across major channels, and measure real impact with AppsFlyer.
See productFrequently asked questions about data collaboration
As the leading MMP, our DCP measures success with unmatched accuracy. Proprietary deep linking provides smooth user journeys, exclusive partner integrations deliver granular insights, and full independence ensures complete data privacy and control.
Straightforward SaaS model with fixed rates per collaboration entity, including unlimited queries. Pricing scales based on processed data volume and number of simultaneous collaboration entities.
As the measurement provider trusted by leading advertisers worldwide, we streamline reporting and simplify operations. Self-service tools designed for non-technical users let advertisers manage everything independently.
We support major cloud providers (GCS, AWS, Snowflake, BigQuery) and integrate seamlessly wherever your data is housed. No engineering changes needed - we'll help define use cases for maximum impact.
Most networks are operational within weeks. Our dedicated onboarding team ensures smooth implementation and immediate value delivery.
Yes. You maintain complete ownership and control of your data with granular permissions, masking capabilities, and privacy-first architecture.
AppsFlyer can help you with more
Discover how our comprehensive suites work together to drive measurable results.
Measurement Suite
Deep Linking Suite
