MAMA Cafe

Where App Marketers Go to Learn

Larissa Klitzke Feb 20, 2019

AppsFlyer Announces New Status as Apple Search Ads Partner

Today, we are proud to build upon our integration with Apple Search Ads as an an Apple Search Ads Partner. This new partnership...
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2 Min. Read 327 Reads

OTT Media Buying & Test Strategies

Larissa Klitzke | Feb 05, 2019
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7 Min. Read 289 Reads
cross-device attribution

Thoughts on the Future of Attribution

Roi Gold | Jan 30, 2019
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3 Min. Read 1104 Reads

Integrating AppsFlyer & Amazon Fire TV for Advanced Attribution

Larissa Klitzke | Jan 31, 2019
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3 Min. Read 253 Reads

What’s the Buzz Around Audience Optimization?

Danielle Nissan | Jan 28, 2019
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4 Min. Read 276 Reads
MWC 2019 Party

Mobile Nights, Mobile Lights – Your MWC 2019 Party Line Up!

Ran Avrahamy | Feb 03, 2019
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5 Min. Read 2333 Reads

CTV & OTT Measurement Deep Dive

Larissa Klitzke | Jan 23, 2019
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5 Min. Read 481 Reads

Announcing the First Cost & ROI Reporting for Pinterest

Karen Cohen | Jan 16, 2019
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2 Min. Read 1012 Reads

Introduction to Advanced TV: Key Trends in the OTT Market

Larissa Klitzke | Jan 17, 2019
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5 Min. Read 1306 Reads
APAC predictions

APAC to Fuel Growth of $64B Global App Install Ad Market

Jillian Gogel | Jan 15, 2019
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6 Min. Read 1396 Reads
app marketing data trends 2018

Top 5 AppsFlyer Data Trends of 2018 and What They Mean for 2019

Shani Rosenfelder | Jan 07, 2019
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7 Min. Read 2305 Reads
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