MAMA Cafe

Barak WitkowskiAug 03, 2020

Maximizing SKAdNetwork insights with AppsFlyer

Much has been written about SKAdNetwork in the past weeks, since Apple’s announcements at WWDC20. Today, we are excited to share AppsFlyer’s solution...

4 Min. Read

CTR, CTI, & IPM: Optimizing The Path to Install Conversion [Benchmarks]

Igal Frid| Jul 16, 2020

4 Min. Read

choosing the right marketing attribution model

Marketing attribution models: Which one is right for you?

Shani Rosenfelder| Jun 21, 2020

7 Min. Read

Announcing a whole new Smart Banners Experience

AppsFlyer’s Smart Banners: Web-to-app conversion was never more simple

Elan Freedberg| Jun 15, 2020

5 Min. Read

Uncovering Conversion Path Trends Across Web and Mobile [Data Study]

Minnie Katzen Mayer| Jun 15, 2020

3 Min. Read

app industry dynamics of international growth

Going Global: Insights on International Growth for Mobile Apps

Benjamin Cole| Jun 04, 2020

4 Min. Read

Click flooding detection and the false positive challenge

Tal Florentin| Jun 22, 2020

5 Min. Read

G2 Names AppsFlyer Mobile Attribution Leader

G2’s Spring 2020 Report Solidifies AppsFlyer’s Position as the Mobile Attribution Leader

Ziv Peled| Jun 03, 2020

3 Min. Read

Announcing Campaign-Level IAA ROAS Measurement Beta Program

Facebook Audience Network and AppsFlyer have come together to provide campaign-level In-App Advertising ROAS measurement

Gal Brill| May 26, 2020

3 Min. Read

The What, Why, and How of Retargeting for Shopping Apps

Jillian Gogel| May 28, 2020

3 Min. Read

Coronavirus: Impact on App Installs and Budgets - AppsFlyer

The Coronavirus Impact on App Installs and Marketing Budgets (Updated June 25)

Shani Rosenfelder| Jun 25, 2020

1 Min. Read

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Get one email a week, and become a smarter mobile marketer

Get one email a week, and become a
smarter mobile marketer

Get one email a week, and become a
smarter mobile marketer