AppsFlyer blog - where app marketers go to learn

Rich user segmentation in the privacy era - featured

11 min read

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.

9 min read

What is the Protected Audience API and does it change remarketing?
6 min read

Small but valuable: how to leverage 27% of iOS users with an IDFA
8 min read

Mid-roll ads 101: Everything you need to know

App personalization - featured

10 min read

Why app personalization is crucial for mobile app marketing and how to get it right

Mobile ad fraud prevention tactics - featured

3 min read

Mobile ad fraud prevention: Discover AppsFlyer's cutting-edge tactics for stopping fraudulent networks

OTT advertising - featured image

16 min read

Easy as OTT: your complete guide to over-the-top advertising

Predictive decision-making data study - featured

7 min read

How predictive decision-making could save you up to $280k a month - data study

SKAN 4.0 industry perspectives - featured

7 min read

SKAN 4.0: Industry perspectives

CTV vs. OTT - featured

9 min read

CTV vs. OTT advertising: what you need to know

Mobile marketing

9 min read

It’s not you, it’s your MMP: How to know it’s time to switch

Not getting enough value from your current MMP, or need a better platform to support your growing needs? Brace yourself before reading this blog.

Trends & insights

Apple ASO vs Google ASO - featured

7 min read

Apple App Store vs. Google Play Store: 7 differences in ASO

SSOT data: 29% attribution uplift - OG

5 min read

SSOT attribution uplift and eCPI drop per category revealed

SKAN 4.0

6 min read

SKAdNetwork 4.0 is out, let’s build your strategy

Life is but a stream - The latest CTV trends and how they apply to you - Featured image

11 min read

Life is but a stream - The latest CTV trends and how they apply to you

Mobile gaming challenges, trend and opportunities in 2022 - featured

5 min read

Staying ahead of the game: Mobile gaming challenges, trends, and opportunities in 2022

Mobile marketing trends predictions 2022 OG

25 min read

Mobile marketing trends predictions for 2022 - the director's cut

Collections

Audience segmentation

Campaign management & optimization

Marketing budgets

Mobile attribution

Mobile marketing metrics

Privacy & compliance

User acquisition

User experience

Tips & strategy

UX do app mobile - quadrado

15 min read

App UX: The fundamentals you need to know in 2023

9 min read

20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality

Increase app downloads - featured

9 min read

Got an app? Now what? Here's how to increase app downloads

Custom product pages - featured

7 min read

The beginners guide to custom product pages

App marketing strategies - featured

13 min read

21 app marketing strategies to charge up user acquisition and retention

App pricing strategy - featured

9 min read

The app price is right - Strategies for success

Deep linking

CTV vs. OTT advertising: what you need to know

Android Privacy Sandbox is coming: What should marketers do next?

What are PETs and why are they data clean room power multipliers?

How to get more for less- Nailing app remarketing during times of a recession

FOMO-inducing facts that should sway your CMO to go all in on app marketing

Measurement & analytics

Testing a multi-billion dollar black box

The essential KPIs for apps and how to track them

Everything you need to know about mobile app analytics

Simplifying SKAN 4.0: 5 features that will help you master the changes

Harnessing a single source of truth to maximize profitability & optimize budget distribution

Mobile fraud

Everything you need to know about iOS 14+ fraud

Weeding out organic fraud

Setting sights on remarketing fraud

Immediate fraud risks within iOS 14 and SKAdNetwork

Flying under the radar: Mobile ad fraud

Explore more resources

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Reports & guides

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Performance Index

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