MAMA Cafe

Where App Marketers Go to Learn

Shani RosenfelderAug 30, 2018

Incrementality & App Retargeting: The Importance of Segmentation [Part I]

Since the dawn of time (or at least since advertising began to take shape), marketers and their bosses have been asking themselves “How...
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4 Min. Read654Reads

How to Set Up Your Mobile App Performance Campaigns

Chris Peters(Guest Author) | Sep 05, 2018
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6 Min. Read292Reads
big data marketing

6 Things Marketers Need to Change Today

Lior Barak(Guest Author) | Aug 16, 2018
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3 Min. Read444Reads

Google View-through Attribution is Now Officially Live

Lior Goldin| Aug 07, 2018
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1 Min. Read1162Reads

How to effectively launch a dynamic app retargeting campaign

Vladimir Galitskiy(Guest Author) | Jul 25, 2018
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4 Min. Read355Reads

Fighting Mobile Fraud with Google Referrer API

Lior Goldin| Jul 20, 2018
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3 Min. Read621Reads
influencer marketing

Why Run an Influencer Marketing Campaign for Your App?

Regina Tsvyrova(Guest Author) | Jul 12, 2018
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4 Min. Read2254Reads
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