MAMA Cafe

Danielle NissanDec 18, 2019

Measure Granular App Revenue with AppsFlyer Ad Revenue Attribution

Marketers rely on AppsFlyer as their centralized attribution platform and the single source of truth for attribution, measurement, and reporting. Since the beginning,...

4 Min. Read

In Data We Trust: A Look Back at an Explosive Decade in App Marketing

Igal Frid| Dec 23, 2019

4 Min. Read

2019 Fraud Trends Uncover Fascinating Results

Michel Hayet| Dec 17, 2019

5 Min. Read

Announcing AppsFlyer’s Solution Partner Program for Agencies

Daniel Kahtan| Dec 12, 2019

2 Min. Read

Top 5 Data Trends that Shaped Mobile App Marketing in 2019

Shani Rosenfelder| Dec 11, 2019

8 Min. Read

CCPA Ushers in a New Era of Data Privacy

Guy Flechter| Dec 09, 2019

4 Min. Read

AppsFlyer OneLink Landing Pages Social Media-to-App

Announcing AppsFlyer Landing Pages: Removing Friction from Social Media-to-App Journeys

Elan Freedberg| Dec 05, 2019

3 Min. Read

Calculating Your True ROI with Powerful Ad Spend Enhancements

Danielle Nissan| Dec 02, 2019

4 Min. Read

AppsFlyer's Incrementality Testing Challenges

5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

Niv Klein| Dec 04, 2019

6 Min. Read

AppsFlyer Audiences Integration with TikTok

Announcing First-to-Market Audience Integration with TikTok Ads

Danielle Nissan| Nov 25, 2019

1 Min. Read

Fraud in CPA Campaigns The Illusion of Safety

Why CPA Campaigns Don’t Protect You From Fraud

Michel Hayet| Nov 25, 2019

3 Min. Read

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