MAMA Cafe: Mobile App Marketing & Analytics Blog

Jon Burg Sep 22, 2016

Introducing DeviceRank: The Next Generation of Mobile Fraud Protection

Mobile fraud is a real and growing problem. By the end of 2016, mobile fraud will drain $100 miillion in verified fraud and an additional $250 million in suspected...

2 Min. Read 92Shares

Mobile App Installs Are Not Created Equally

With a large number of mobile ad networks with a wide spectrum of install quality, determining where to allocatemoo

Soso Sazesh (Guest Author) | Sep 27, 2016

5 Min. Read 33Shares

Measure the ROI of Facebook and Instagram Impressions with View-Through Attribution

We are proud to share an exciting upgrade to our deep Facebook integration. In addition to enabling configurable attributionmoo

Jon Burg | Sep 22, 2016

1 Min. Read 58Shares

What You Need to Know About the FMP-MMP Power Combo

In early 2015, Facebook renamed its Preferred Marketing Developer (PMD) program to Facebook Marketing Partners (FMP), and re-structured inmoo

Uriel Shklanovsky (Guest Author) | Sep 15, 2016

6 Min. Read 62Shares

5 Types of Revenue Events You Need to Measure to Boost Your LTV & ROI

App marketing has seen three big waves. First, there was the user acquisition wave. It was all about acquiringmoo

Shani Rosenfelder | Sep 12, 2016

4 Min. Read 91Shares

The AppsFlyer Performance Index Top Media Sources: Vungle

A month after The AppsFlyer Performance Index covering H1 2016 was released, the report is still capturing headlines and dominatingmoo

Shani Rosenfelder | Sep 09, 2016

6 Min. Read 94Shares

Group by SiteID, Apple Search Ads with iOS 10 And Great News From AppsFlyer

Sun is in the air. Birds are whistling in the trees. Kids are back in school. And we’ve gotmoo

Jon Burg | Sep 07, 2016

2 Min. Read 102Shares

Data-driven mobile profiles to target and retain mobile users

Data drives everything in adtech, from ad space acquisition in real time, to campaign performance metrics. But are wemoo

Daniel Nathan (Guest Author) | Sep 01, 2016

3 Min. Read 109Shares

What You Need to Know to Break Into Russian Gaming Market

A primary goal of any business is to generate revenue and ensure continued revenue growth. The gaming industry ismoo

Alexey Medov (Guest Author) | Aug 29, 2016

5 Min. Read 59Shares

5 Tips For Maximizing Lifetime Value In Mobile

Are mobile businesses finally waking up to lifetime value (LTV)? And are mobile marketers in particular beginning to prioritizemoo

Tom Farrell (Guest Author) | Aug 25, 2016

6 Min. Read 108Shares

Mobile App Marketing on iOS 10

Every major update to iOS presents new challenges and opportunities for mobile app marketers. At AppsFlyer, we work hardmoo

Jon Burg | Aug 22, 2016

2 Min. Read 74Shares

Mobile App Marketing Analytics Blog