MAMA Cafe | AppsFlyer

Click flooding detection and the false positive challenge

Tal FlorentinJun 22, 2020

Click flooding detection and the false positive challenge

Fraud is bad but false positives can be worse. But are they? Unlike true positive cases, where real fraud is identified and blocked,...

5 Min. Read

choosing the right marketing attribution model

Marketing attribution models: Which one is right for you?

Shani Rosenfelder| Jun 21, 2020

7 Min. Read

Announcing a whole new Smart Banners Experience

AppsFlyer’s Smart Banners: Web-to-app conversion was never more simple

Elan Freedberg| Jun 15, 2020

5 Min. Read

AppsFlyer Conversion Paths user journey

Uncovering Conversion Path Trends Across Web and Mobile [Data Study]

Minnie Katzen Mayer| Jun 15, 2020

3 Min. Read

app industry dynamics of international growth

Going Global: Insights on International Growth for Mobile Apps

Benjamin Cole| Jun 04, 2020

4 Min. Read

G2 Names AppsFlyer Mobile Attribution Leader

G2’s Spring 2020 Report Solidifies AppsFlyer’s Position as the Mobile Attribution Leader

Ziv Peled| Jun 03, 2020

3 Min. Read

Announcing Campaign-Level IAA ROAS Measurement Beta Program

Facebook Audience Network and AppsFlyer have come together to provide campaign-level In-App Advertising ROAS measurement

Gal Brill| May 26, 2020

3 Min. Read

Coronavirus: Impact on App Installs and Budgets - AppsFlyer

The Coronavirus Impact on App Installs and Marketing Budgets (Updated June 25)

Shani Rosenfelder| Jun 25, 2020

1 Min. Read

retargeting for shopping app marketing

The What, Why, and How of Retargeting for Shopping Apps

Jillian Gogel| May 28, 2020

3 Min. Read

Merging game monetization and marketing teams for accelerated growth

Merging Game Monetization and Marketing Teams for Accelerated Growth

Amir Shaked (Guest Author)| May 19, 2020

4 Min. Read

Announcing campaign management integrations AppsFlyer

Announcing Campaign Management Integrations to Streamline Marketing Workflows

Pavel Dimshiz| May 21, 2020

2 Min. Read

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