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Tom Farrell (Guest Author) Aug 25, 2016

5 Tips For Maximizing Lifetime Value In Mobile

Are mobile businesses finally waking up to lifetime value (LTV)? And are mobile marketers in particular beginning to prioritize existing users over acquisition? Well, to cut a long story...
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6 Min. Read 88Shares
iOS_10-01

Mobile App Marketing on iOS 10

Every major update to iOS presents new challenges and opportunities for mobile app marketers. At AppsFlyer, we work hardmoo
Jon Burg | Aug 22, 2016
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2 Min. Read 72Shares
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The AppsFlyer Performance Index Top Media Sources: Twitter

Last week we launched the Cream of Crop series which takes a closer look at the top ranking performersmoo
Shani Rosenfelder | Aug 17, 2016
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3 Min. Read 101Shares
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The AppsFlyer Performance Index Top Media Sources: AppLovin

The AppsFlyer Performance Index H1 2016 is out and we’re proud to be hosting top media performers in themoo
Shani Rosenfelder | Aug 10, 2016
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3 Min. Read 90Shares
Mobile Measurement-01 (1)

Cross-Device, Omni-Channel Tracking? Sure, But First Get Mobile Right

This post will not be about a sexy topic. It won’t be about omni-channel or cross-device measurement, nor willmoo
Shani Rosenfelder | Aug 04, 2016
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4 Min. Read 61Shares
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Top 10 + 5 Mobile Marketing Stats from July

  TOP 10 STATS   Mobile marketing research you need to know about $1T influenced by click-to-call commerce inmoo
Shani Rosenfelder | Aug 01, 2016
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1 Min. Read 37Shares
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Insider Secrets – Finding The Right KPIs for Your Mobile App

Mobile marketing measurement isn’t difficult, but there is an initial learning curve. One of the first challenges most mobilemoo
Jon Burg | Jul 26, 2016
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2 Min. Read 41Shares
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Appboy CEO Talks Customer Engagement In A Mobile-First World

A View from Above: Conversations with CEOs blog series is back with Mark Ghermezian, the CEO of Appboy, a leading customermoo
Shani Rosenfelder | Jul 26, 2016
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6 Min. Read 81Shares
Insider_secrets-01

3 Insider Tips Getting Started with Mobile App Attribution

Signing with an attribution provider is an exciting milestone for mobile app marketers.  Whether this is your first timemoo
Jon Burg | Jul 21, 2016
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3 Min. Read 42Shares
Visual Marketing

Why Emojis & GIFs Are The New Mobile Advertising Hype

In order to reach a young, tech savvy audience, it’s not surprising that brands have jumped on the emojimoo
Hannah Hastings (Guest Author) | Jul 18, 2016
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5 Min. Read 73Shares
marketing automation-01

6 Ways Install Attribution Data Can Boost Your Marketing Automation

As strange as this may sound, there are quite a few companies today where app user acquisition and marketing/CRMmoo
Tal Meshulam | Jul 14, 2016
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4 Min. Read 89Shares
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