AppsFlyer blog - where app marketers go to learn

It's time to standardize engagement measurement - OG

5 min read

Unified ad engagement: The path to standardization

Discover how standardizing ad engagement can revolutionize your marketing strategy, ensuring a seamless and effective approach across diverse channels.

5 min read
SSOT: A one-stop shop for bridging iOS data gaps
9 min read
Automate or stagnate: your mobile marketing automation guide
6 min read
The AI / data privacy paradox, and the future of private data collaboration

Hubs

5 min read

An open letter from Oren Kaniel

Interview with creative strategist_OG

7 min read

Creative strategist: What is it and why you [may] need it

creative testing - OG

10 min read

The creative testing blueprint: Strategies for high-impact ad campaigns

How to get your first 10K installs - OG

8 min read

How to get your first 10,000 mobile app installs

My ROAS is dropping - featured image

8 min read

My ROAS is dropping! What should I do?

Bridging the gap between online and offline retail - Featured image

5 min read

Bridging the gap between online and offline retail

Mobile marketing

Firebase dynamic links deprecation, and how AppsFlyer can help - featured image

6 min read

As Google drops deep linking support, AppsFlyer provides holistic customer journey orchestration

Worried about Google’s decision to discontinue Firebase Dynamic Links (FDL)? Read to know how AppsFlyer can help with our deep linking solution.

Trends & insights

5 min read

After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

SKAN 4.0 testing - featured

5 min read

Putting SKAN 4.0 to the test: Here’s what we found out

OTT advertising - featured image

16 min read

Easy as OTT: your complete guide to over-the-top advertising

What are PETs and why are they DCR power multipliers - featured square

6 min read

What are PETs and why are they data clean room power multipliers?

Apple ASO vs Google ASO - featured

7 min read

Apple App Store vs. Google Play Store: 7 differences in ASO

SSOT data: 29% attribution uplift - OG

5 min read

SSOT attribution uplift and eCPI drop per category revealed

Collections

Audience segmentation

Campaign management & optimization

Marketing budgets

Mobile attribution

Mobile marketing metrics

Privacy & compliance

User acquisition

User experience

Tips & strategy

Practical ways to shorten campaign payback periods - OG

9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

6 min read

The roadmap to success on Android

7 min read

Show me the money! Why marketers should focus on payback periods and cash flow in 2023

9 min read

Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’

6 min read

Level Up: Cracking the code to PC game marketing in 2023

App user journey - featured

12 min read

How to map a successful app user journey in 8 easy steps

Deep linking

Bridging the gap between online and offline retail

Where to invest: the value of continuing to invest in paid media during a recession

Driving loyalty and lifetime value (LTV) in challenging economic conditions

Discipline before cuts: how to approach rough times methodically

Why media mix models are the answer to unlocking measurement in a privacy-centric world

Measurement & analytics

Why media mix models are the answer to unlocking measurement in a privacy-centric world

Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth

SKAN 4.0 anomalies explained: zeros, “none” conversion values and more

Small but valuable: how to leverage 27% of iOS users with an IDFA

How predictive decision-making could save you up to $280k a month - data study

Mobile fraud

Mobile ad fraud prevention: Discover AppsFlyer's cutting-edge tactics for stopping fraudulent networks

Everything you need to know about iOS 14+ fraud

Weeding out organic fraud

Setting sights on remarketing fraud

Immediate fraud risks within iOS 14 and SKAdNetwork

Explore more resources

Reports & guides

Performance index

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