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app install ad spend budget mobile
Shani RosenfelderFeb 13, 2020

Global App Install Ad Spend To Double By 2022 to Hit $118 Billion

AppsFlyer’s annual Global App Install Ad Spend* projection expects continued robust growth in spend from $57.8 billion in 2019 to $118 billion in...
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7 Min. Read
AppsFlyer persona graph

On Persona Graphs, Privacy and Responsibility

Guy Flechter| Feb 12, 2020
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4 Min. Read
solving common LTV modeling pitfalls

Pitfalls of Modeling LTV and How to Overcome Them

Dmitry Yudovsky(Guest Author) | Jan 29, 2020
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6 Min. Read
Not just another yearly summary

2019 Fraud Trends Uncover Fascinating Results

Michel Hayet| Dec 17, 2019
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5 Min. Read