MAMA Cafe | AppsFlyer


Where App Marketers Go to Learn

AppsFlyer's Incrementality Testing Challenges
Niv KleinDec 04, 2019

5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

In part I of our incrementality series, we covered the complexities of measuring incremental lift and the true impact of re-engagement activity. By...
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6 Min. Read
AppsFlyer CCPA compliance

CCPA Ushers in a New Era of Data Privacy

Guy Flechter| Dec 09, 2019
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4 Min. Read
Fraud in CPA Campaigns The Illusion of Safety

Why CPA Campaigns Don’t Protect You From Fraud

Michel Hotoveli| Nov 25, 2019
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3 Min. Read