AppsFlyer blog - where app marketers go to learn

10 min read

Apple Search Ads finally joins the SKAN party! What you need to know

Apple Search Ads is finally joining SKAN. Discover what this means for your iOS campaigns and how to adjust your strategy for smarter attribution.

6 min read
The force of AI in ad fraud: fighting innovation with innovation
4 min read
Redefining ATT opt-in measurement: Setting the standard for data accuracy
5 min read
Gross vs. net Revenue: the make-or-break factor in hybrid monetization

Hubs

MAMA SF featured image

3 min read

MAMA San Francisco: A bold start to 2025 for mobile marketers

Owned media & deep linking reign supreme

5 min read

New data reveals: Owned media + deep linking reign supreme in 2025

AppsFlyer Ad metrics blog Featured image

8 min read

Understanding ad metrics: A guide for digital marketers

Fetch Rewards Superbowl Featured Image

5 min read

Touchdown! Fetch Super Bowl ad drives massive QR code engagement

DCR out, DCP in featured image

5 min read

DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone

switch MMPs time featured image

8 min read

6 reasons why it’s time to upgrade your MMP

Mobile marketing

Everything you need to know about commerce media

8 min read

Everything you need to know about commerce media

Check out our comprehensive guide to commerce media. Find out how it works, why it's important, future trends, and how it differs from retail media.

Trends & insights

The Evolution of TV watching and advertising: Engaging viewers in a streaming-first world

5 min read

The Evolution of TV watching and advertising: Engaging viewers in a streaming-first world

Unbiased in 2024 - OG image

5 min read

Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data

Feature image SKAN 4

7 min read

How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings

The impact of Apple’s EU DMA changes - featured

6 min read

The impact of Apple’s EU DMA changes: which path is worth taking?

Event trends 2024 - OG image

8 min read

App Trends and C-Level Predictions for 2024

2023 모바일 마케팅 앱 데이터 트렌드

10 min read

Top 5 data trends of 2023 and what’s in store for 2024

Collections

Audience segmentation

Campaign management & optimization

Marketing budgets

Mobile attribution

Mobile marketing metrics

Privacy & compliance

User acquisition

User experience

Tips & strategy

9 min read

Navigating Firebase Dynamic Links alternatives: A Product Manager's guide

Everything you need to know to create high-converting app install campaigns

9 min read

Everything you need to know to create high-converting app install campaigns

Mobile game marketing - OG Image

11 min read

Mobile game marketing: Essential strategies made simple

Power of Collaboration OG Image

10 min read

Unlocking ROI: The power of collaboration in creative optimization

Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions

10 min read

Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions

8 min read

What is creative fatigue and how do you combat it?

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Reports & guides

Performance index

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