Alban Villani (Guest Author) Oct 18, 2016

Omnichannel Marketing in Southeast Asia: Key to Retail Success

Just a few years ago, online retail was limited to just a small handful – mostly individuals who wanted to resell, without having to manage the costs of stores...
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9 Actionable Insights for the 2016 Holiday Season

With the 2016 holiday season around the corner, the prime time of app marketing is already in motion. Tomoo
Shani Rosenfelder | Oct 13, 2016
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3 Min. Read 82Shares

‘Programmatic is Not An Efficient Solution to Drive CPI and CPA Mobile Performance’

A View From Above: Conversations with CEOs blog series is back! This time our guest is Jules Minvielle – themoo
Shani Rosenfelder | Oct 10, 2016
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Are You Sitting Down? Custom Dashboards Are Here!

Access to the right data is key to mobile app marketing success. But not everyone needs the same datamoo
Jon Burg | Oct 05, 2016
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1 Min. Read 150Shares

Top 10 + 5 Mobile Marketing Stats from September

  TOP 10 STATS   Mobile marketing research you need to know about $1.4B reportedly paid by Chinese firm tomoo
Shani Rosenfelder | Oct 02, 2016
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Mobile App Installs Are Not Created Equally

With a large number of mobile ad networks with a wide spectrum of install quality, determining where to allocatemoo
Soso Sazesh (Guest Author) | Sep 27, 2016
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5 Min. Read 62Shares

Measure the ROI of Facebook and Instagram Impressions with View-Through Attribution

We are proud to share an exciting upgrade to our deep Facebook integration. In addition to enabling configurable attributionmoo
Jon Burg | Sep 22, 2016
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Introducing DeviceRank: The Next Generation of Mobile Fraud Protection

Mobile fraud is a real and growing problem. By the end of 2016, mobile fraud will drain $100 miillionmoo
Jon Burg | Sep 22, 2016
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2 Min. Read 92Shares

What You Need to Know About the FMP-MMP Power Combo

In early 2015, Facebook renamed its Preferred Marketing Developer (PMD) program to Facebook Marketing Partners (FMP), and re-structured inmoo
Uriel Shklanovsky (Guest Author) | Sep 15, 2016
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5 Types of Revenue Events You Need to Measure to Boost Your LTV & ROI

App marketing has seen three big waves. First, there was the user acquisition wave. It was all about acquiringmoo
Shani Rosenfelder | Sep 12, 2016
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The AppsFlyer Performance Index Top Media Sources: Vungle

A month after The AppsFlyer Performance Index covering H1 2016 was released, the report is still capturing headlines and dominatingmoo
Shani Rosenfelder | Sep 09, 2016
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