Talking Performance_06-01
Shani Rosenfelder May 25, 2016

CPI, KPI & ROI: A Mobile Ad Network’s Perspective

With the explosion of measurable data from mobile marketing campaigns, smart marketers are becoming increasingly performance-driven. As a result, they are able to inform their activities not only on mobile...
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3 Min. Read 46Shares

8 Best Practices on Gaming User Acquisition [Survey]

As gaming user acquisition is becoming increasingly expensive, making smart decisions to find the best players is no longermoo
Maïwenn Joncour (Guest Author) | May 23, 2016
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3 Min. Read 67Shares
Talking Performance_01-1

How Agencies Use Data to Help Gaming Apps Level Up

Our Performance Series has explored the challenges of various publishers in different verticals like eToro, Softonic and Aviasales asmoo
Florence Broder | May 18, 2016
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4 Min. Read 79Shares
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Mobile Marketing & Privacy: App Permissions, Opt-In/Out, PII & Data Protection

As a savvy marketer, you know you need lots of information to stay on top. Some of this information,moo
Cassie Phillips (Guest Author) | May 16, 2016
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9 Min. Read 93Shares
Talking Performance_04-01

How Data Can Get Your Travel App to Take Off

In the digital travel industry, with its constant price fluctuations and intense competition, the need to keep your eyemoo
Shani Rosenfelder | May 12, 2016
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4 Min. Read 68Shares
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3 Things to Pay Attention to When Running User Acquisition in India

India has recently taken over the United States to become the second largest smartphone market in the world aftermoo
Nadeesh Ramachandran (Guest Author) | May 09, 2016
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5 Min. Read 146Shares
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How Best to Squeeze the Data Lemon — An Ad Network’s POV

In today’s data-driven mobile advertising ecosystem, ad networks are key players. The top firms among them are becoming highly sophisticated, utilizingmoo
Shani Rosenfelder | May 06, 2016
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6 Min. Read 98Shares
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The New Dashboards Are Live! – Retention for Agencies – Upgraded Raw Data Reports – And More!

It’s been a busy month at AppsFlyer, and we are proud to share eight amazing updates with you. Welcomemoo
Jon Burg | May 03, 2016
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5 Min. Read 143Shares

Top 10 + 5 Mobile Marketing Stats from April

TOP 10 STATS Mobile marketing research you need to know about $53B mobile native ad spend by 2020 –moo
Shani Rosenfelder | Apr 28, 2016
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1 Min. Read 97Shares
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New! The 2016 ‘Getting Started With Mobile Attribution’ Guide is Out

As a company that lives and breathes mobile attribution, it always comes as a surprise to realize just howmoo
Shani Rosenfelder | Apr 27, 2016
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1 Min. Read 46Shares