AppsFlyer blog - where app marketers go to learn

complete iOS measurement on X Ads featured image

10 min read

Stepping into clarity: introducing complete iOS measurement on X Ads

Measure all iOS conversions with X Ads’ Advanced SRN. Get privacy-safe insights and drive campaign results.

4 min read
Closing the Loop: A Single Source of Truth for All Your Marketing Efforts
4 min read
WWDC25 just supercharged AdAttributionKit — here’s what you need to know
5 min read
Unveiling the future: Inside AppsFlyer’s AI strategy

Hubs

The Great Handshake blog featured image

4 min read

Inside the data handshake powering the new wave of retail media

Introducing My Dashboards featured image

4 min read

From data to decisions - Fast: Meet My Dashboards

Firebase migration guide featured image

6 min read

Break up with Firebase before it breaks you: Practical migration guide

9 min read

Navigating Firebase Dynamic Links alternatives: A Product Manager's guide

4 min read

Apple Search Ads finally joins the SKAN party! What you need to know

The force of AI in ad fraud featured image

6 min read

The force of AI in ad fraud: fighting innovation with innovation

Mobile marketing

Fetch Rewards Superbowl Featured Image

5 min read

Touchdown! Fetch Super Bowl ad drives massive QR code engagement

Discover how Fetch’s Super Bowl ad leveraged a QR code to drive massive app installs and engagement in real-time.

Trends & insights

DCR out, DCP in featured image

5 min read

DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone

The Evolution of TV watching and advertising: Engaging viewers in a streaming-first world

5 min read

The Evolution of TV watching and advertising: Engaging viewers in a streaming-first world

Unbiased in 2024 - OG image

5 min read

Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data

Feature image SKAN 4

7 min read

How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings

The impact of Apple’s EU DMA changes - featured

6 min read

The impact of Apple’s EU DMA changes: which path is worth taking?

Event trends 2024 - OG image

8 min read

App Trends and C-Level Predictions for 2024

Collections

Apple Privacy & SKAN

Audience segmentation

Benchmarks & Metrics

Campaign management & optimization

Creative Optimization

Data collaboration

Finance & Banking

Marketing Analytics

Marketing budgets

Mobile attribution

Mobile marketing metrics

Privacy & compliance

User acquisition

User Engagement & Retention

User experience

Tips & strategy

Streaming ads featured image

10 min read

What every marketer needs to know about streaming ads

Everything you need to know to create high-converting app install campaigns

9 min read

Everything you need to know to create high-converting app install campaigns

Mobile game marketing - OG Image

11 min read

Mobile game marketing: Essential strategies made simple

Power of Collaboration OG Image

10 min read

Unlocking ROI: The power of collaboration in creative optimization

Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions

10 min read

Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions

8 min read

What is creative fatigue and how do you combat it?

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Reports & guides

Performance index

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