MAMA Cafe - AppsFlyer

MAMA Cafe

Where App Marketers Go to Learn

Danielle NissanApr 17, 2019

Advanced Audience Segmentation: Getting Closer to One-to-One Marketing

Over two decades ago, Don Peppers and Martha Rogers published a revolutionary marketing manifesto about the “one-to-one future” of marketing. Peppers and Rogers...
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4 Min. Read212Reads

The Road to Compliance: Why, How, and What’s Ahead

Guy Flechter| Apr 03, 2019
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3 Min. Read258Reads

OTT Media Buying & Test Strategies

Larissa Klitzke| Feb 05, 2019
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7 Min. Read694Reads

AppsFlyer Announces New Status as Apple Search Ads Partner

Larissa Klitzke| Feb 20, 2019
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2 Min. Read1493Reads

Taking Data Analysis to the Next Level

Minnie Katzen Mayer| Mar 05, 2019
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3 Min. Read778Reads
cross-device attribution

Thoughts on the Future of Attribution

Roi Gold| Jan 30, 2019
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3 Min. Read1654Reads

Integrating AppsFlyer & Amazon Fire TV for Advanced Attribution

Larissa Klitzke| Jan 31, 2019
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3 Min. Read398Reads

What’s the Buzz Around Audience Optimization?

Danielle Nissan| Mar 11, 2019
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4 Min. Read1142Reads
MWC 2019 Party

Mobile Nights, Mobile Lights – Your MWC 2019 Party Line Up!

Ran Avrahamy| Feb 03, 2019
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5 Min. Read2865Reads
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