MAMA Cafe

Where App Marketers Go to Learn

Larissa Klitzke Feb 05, 2019

OTT Media Buying & Test Strategies

We introduced the advanced TV landscape in part 1 of our over-the-top (OTT) blog series, followed by an OTT / connected TV (CTV)...
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7 Min. Read 257 Reads
cross-device attribution

Thoughts on the Future of Attribution

Roi Gold | Jan 30, 2019
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3 Min. Read 1027 Reads

Integrating AppsFlyer & Amazon Fire TV for Advanced Attribution

Larissa Klitzke | Jan 31, 2019
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3 Min. Read 245 Reads

What’s the Buzz Around Audience Optimization?

Danielle Nissan | Jan 28, 2019
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4 Min. Read 260 Reads
MWC 2019 Party

Mobile Nights, Mobile Lights – Your MWC 2019 Party Line Up!

Ran Avrahamy | Feb 03, 2019
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5 Min. Read 2111 Reads

CTV & OTT Measurement Deep Dive

Larissa Klitzke | Jan 23, 2019
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5 Min. Read 471 Reads

Announcing the First Cost & ROI Reporting for Pinterest

Karen Cohen | Jan 16, 2019
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2 Min. Read 1000 Reads

Introduction to Advanced TV: Key Trends in the OTT Market

Larissa Klitzke | Jan 17, 2019
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5 Min. Read 1273 Reads
APAC predictions

APAC to Fuel Growth of $64B Global App Install Ad Market

Jillian Gogel | Jan 15, 2019
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6 Min. Read 1378 Reads
app marketing data trends 2018

Top 5 AppsFlyer Data Trends of 2018 and What They Mean for 2019

Shani Rosenfelder | Jan 07, 2019
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7 Min. Read 2255 Reads

AppsFlyer Forecasts Global App Install Ad Spend to Reach $64B by 2020

Jillian Gogel | Dec 02, 2018
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4 Min. Read 4968 Reads
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