Creating impact

We strive to create a better society through a range of global initiatives designed for long-lasting impact

“Making a lasting significant impact on the market and on our society as a whole with our people’s attention and skills and through investment of our company’s resources to generate a positive change in the world.”

Oren Kaniel, Co-founder & CEO, AppsFlyer

Leading by example

As a company with offices in 16 countries across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live – a world that we strive to make better each and every day.

Impact report 2022

This report shares AppFlyer commitment to sustainability and culture of impact. Highlights of the strategy and mission in action we create in our ecosystem, communities and planet.
We invite you to review and be inspired.

Impact report 2022

Community Support in the Current Conflict

AppsFlyer is steadfast in its commitment to supporting and making a tangible difference in the lives of those affected by the current situation. We are focusing our volunteer efforts on emergency aid and long-term rehabilitation, in addition to working in close collaboration with leading organizations, including Latet, NATAL and the Kibbutz Movement.

Contributing to humanitarian efforts for the Ukrainian people

AppsFlyer and its people are standing in support of our team, their families and communities in this challenging time. We direct our efforts to emergency humanitarian assistance in cooperation with local and global collaborations. Our main focus on our efforts is towards displaced women and children on the borders as well as direct assistance in warzones.
Support our initiatives for the people of Ukraine with our partners HIAS and United Hatzalah.

Championing diversity and inclusion

We don’t simply accept differences, we celebrate them. As a company that always puts our people first, we promote equal opportunity and the recruitment of talent regardless of race, gender, culture, or sexual orientation. We actively support our people in the development of initiatives that promote openness, inclusivity, empathy, and understanding.

Maintaining a global network of volunteer programs

We encourage and support our peoples’ passionate pursuit of good actions through an annual global volunteering plan and partnerships. We are proud that our people generously give their time, experience, and knowledge to a broad range of causes in communities across the globe.

Investing in environmental sustainability

We are constantly looking for new ways to create an environmentally-friendly work culture. By ensuring our offices are green, offsetting our carbon footprint by practicing efficiency and sustainability, we are trying to do our part to protect the environment.

Making an impact around the world

We believe we have a responsibility to make a difference in the lives of the people in our local communities. We collaborate with partners around the world to build innovative long-term initiatives and develop sustainable environmental and social investments.

Responding to COVID-19

Since the outbreak of the COVID-19 pandemic, our global presence has given us a unique opportunity to support relief efforts around the world. We continue to invest in programming, research, and other initiatives aimed at tackling this on-going global crisis.

Improving and enriching lives in our communities

Our initiatives for assisting people in need span continents and range from ongoing programming to disaster relief. One program to which our teams are deeply committed is promoting care and solidarity with Holocaust survivors. We run a range of programs throughout the year to bring them companionship, preserve their memories, and promote well-being.

Advocating for educational equality

We are committed to creating opportunities that improve the lives of children and youth in our communities by bridging the gaps and investing in transformative programs and educational initiatives. We are developing programs to provide opportunities for children and youth to explore the entrepreneur mindset and the world of STEM-based careers and create the futures they imagine.

Promoting social innovation

We believe in helping those who are working to make the world a better place. Our people volunteer their time and expertise to help organizations to explore innovative solutions that can help them grow.

Have an idea for an initiative, or want more information on AppsFlyer Cares?