pig pig

Only pay for

what you should

AppsFlyer’s pricing structure is predictable and straightforward – We can now build our marketing budgets in advance without any surprises as we only pay once for each non-organic install that
we measure.

Andrew Wong, Executive Director, Marketing

Tier Non-organic install ranges Cost per non-organic install
1 1 – 5,000 $0.05
2 5,000 – 25,000 $0.04
3 25,001+ $0.01

We Won’t Charge You For:

  • Organic Installs
  • In-app Events
  • App
  • Reports
  • API Access
  • Clicks

Pricing Simulator

non-organic installs / week

weekly cost
  • Predictable model
  • No long-term commitment
  • No hidden fees

Get Started Now !

Measure your first 5000 non-organic installs for FREE!
LET’S GO!No credit card required

Some Common Questions

  • What will I be charged for?

    AppsFlyer only charges for non-organic installs*. Organic installs, clicks, in-app events and API calls are free.

    *’Non-Organic’ installs are installations generated from networks integrated with licensee’s AppsFlyer account (e.g. paid advertising),  AppsFlyer tracking links, or from other special services such as TV campaigns.

  • Do I have to commit to a long-term contract?

    There’s no long-term commitment— just pay as you go for any installs from an AppsFlyer tracking link.

  • How often will I be charged?

    We send out invoices once a month, which can be paid by wire, PayPal, check or credit card.

    Our billing is directly tied to the volume of your non-organic installs, so you can easily predict your costs/monthly investment.

  • How quickly can I get started?

    Right away! There are no contracts or upfront payments, just sign up for an account, download and integrate our SDK and you’re ready to go.