AppsFlyer
pig pig

Only pay for

what you should

AppsFlyer’s pricing structure is predictable and straightforward – We can now build our marketing budgets in advance without any surprises as we only pay once for each non-organic install that we measure.

Andrew Wong, Executive Director, Marketing

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Pay-Per-Use

Tier Non-organic
install* ranges / week
Cost per
non-organic install
1 1 – 5,000 $0.05
2 5,001 – 25,000 $0.04
3 25,001+ $0.01
* Non-organic installs – installations attributed by AppsFlyer to a media source, such an integrated network, a OneLink deeplink, or attributed via other services such as TV campaign attribution

Free Features

Organic
installs
Ad tracking
link clicks
Ad
impressions
In-app
events
Retention & Cohort reports
LTV
reports
Facebook
ROI report
TV
attribution
OneLink
deeplinking
Multi touch
attribution

Pay Per-Use
Plan

Get Started with a
30-Day Free Trial
sign me upNo Credit Card Required

Premium Support
& Enterprise Plans

Premium plans include raw data access, API access SLA, multi users, dedicated account manager and premium support
contact sales

Pricing Simulator

non-organic installs / week

0
500,000
weekly cost
0
Predictable model
No long-term commitment
No hidden fees

Some Common Questions

  • What will I be charged for?

    AppsFlyer only charges for non-organic installs*. Organic installs, clicks, in-app events and API calls are free.

    *Non-organic installs – installations attributed by AppsFlyer to a media source, such an integrated network, an AppsFlyer tracking link, or attributed via other services such as TV campaign attribution.

  • Do I have to commit to a long-term contract?

    There’s no long-term commitment— just pay as you go for installs from any AppsFlyer tracking link.

  • How often will I be charged?

    We send out invoices once a month. Invoices can be paid by wire, PayPal, check or credit card.

    Our billing is directly tied to the volume of your non-organic installs, so you can easily predict your costs/monthly investment.

  • How quickly can I get started?

    Right away! There are no contracts or upfront payments, just sign up for an account, download and integrate our SDK and you’re ready to go.

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