AppsFlyer Pricing | Mobile Attribution & Marketing Analytics

From zero to infinity - we’ve got you covered

Whether you’re just getting started without an advertising budget, a growing startup, or a fortune 500 company, we have the right plan for you

Zero

Zero budget marketing Free for life

Free software tools and APIs for marketers, product managers, and developers that help improve user acquisition, web-to-app journeys, and user experience - all with no advertising budget. Create free account

Free forever - no credit card required

Top products included:

  • OneLink - deep linking
  • Smart Banners
  • Smart redirect
  • Web-to-app journey
  • Referrals & user invites
  • Email, SMS & QR codes
  • Social media posts
  • Branded links
  • Cross-promotions

Growth

Starting with paid marketing Pay as you grow

Attribution and analytics software for startups and small businesses that are launching and scaling with limited advertising budgets. Create free account

No commitment - 6¢ / conversion

Everything in Zero, plus:

  • Mobile attribution
  • Cohort and retention reports
  • Activity dashboard
  • Custom dashboard
  • Live alerts
  • Email support

Enterprise

Scaling with paid marketing Custom plans

Enterprise-grade plans for brands who want to maximize paid marketing ROI, while achieving the highest degree of data accuracy, security, privacy, flexibility, and support. Request a demo

Or create your free account

Everything in Growth, plus:

  • People-Based Attribution
  • Xpend - cost reporting
  • Protect360 - fraud protection
  • Audience segmentation
  • Data streams and API access
  • Advanced engagement features
  • Dedicated success manager

Special offer: Get free measurement for your first 12,000 conversions, and access to AppsFlyer’s add-ons free for 30 days!

“OneLink deep linking technology is one of the most powerful tools in Letgo’s marketing toolbox. In just one year, we boosted the number of app installs coming from our website by 35% using Onelink-powered Smart Banners.”

Adrián Sarasa Director of Mobile User Acquisition

Compare plans

Want to know which plan is right for you? Here are all the details.

Growth Get Started
Enterprise Contact us
Deep linking, engagement & user journey
OneLink - Deep Linking
Platform-agnostic, smart app store redirection
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Custom domain and subdomain selection (branded links) icon
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Deep linking and custom redirection icon
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iOS Universal Links & Android App Links
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Support for on all devices, OS and channels icon
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Domestic China deep linking support icon
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Custom short links icon
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QR codes icon
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Deferred deep linking
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Smart Banners
WYSIWYG editor icon
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Configurable dismissal behavior icon
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Configurable frequency capping
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Geo location-based banners icon
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Web-to-app journeys
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Scheduled banners
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Referrals & User invites icon
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Social media landing pages icon
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ESP integrations icon
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OneLink API icon
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Attribution
Mobile Attribution
Real-time mobile measurement and reporting icon
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Configurable rich in-app events icon
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Pre-install attribution icon
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Domestic China support icon
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Out-of-store attribution icon
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Configurable lookback windows icon
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Multi-touch attribution icon
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Targeting Validation Rules icon
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API & data management with partners icon
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People-Based Attribution
Real-time cross-device and web attribution icon
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Web-to-app journeys and KPIs icon
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Conversion Paths icon
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Full people-based raw data
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TV Attribution
Geo and time-based attribution icon
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OTT Attribution
SDK/S2S integrations with all major OTT platforms icon
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SDKs and plugins
Supporting all major platform & plugins icon
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SDK-less (S2S API integration)
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Analytics
Cohort and retention reports
Real-time campaign optimization reporting
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Holistic performance review icon
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Dynamic retention filters icon
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Flexible filtering and grouping icon
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User lifetime performance icon
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Saved views
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Custom dashboard
Real-time, configurable dashboards icon
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Drag & drop interface
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Customized widgets icon
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Collaboration icon
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Activity dashboard
Real-time app usage reporting icon
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High-level insights (DAU, MAU, Sessions)
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Unique daily in-app events
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Compare activity icon
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LTV analytics
Real-time user-level LTV reporting icon
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Multiple filters and groupings icon
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Live Alerts
Campaign performance live alerts icon
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Integrates with various communication channels icon
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AppsFlyer on the go
iOS & Android mobile apps
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Real-time Marketing Analytics and LTV reporting icon
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Pivot report
Predefined and/or custom pivot reports icon
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LTV, Retention & Activity KPIs
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Saved views
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Retargeting analytics
Real-time retargeting reports icon
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LTV for retargeting campaigns icon
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Advanced Analytics & APIs
Programmatic Cohort Analytics API icon
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Aggregated data API (Master API) icon
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Export to CSV / JSON
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Data aggregation & ingestion
Xpend - cost aggregation
Basic ad spend reporting icon
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Real-time, ad spend aggregation and reporting
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Cost API integrations icon
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CSV uploads
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Data corrections icon
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Retargeting cost
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Ad revenue
User-level ad revenue attribution API icon
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Exclusive Facebook IAA campaign-level ROAS measurement icon
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Clear distinction between in-app purchases and ad revenue
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Audiences: audience segmentation
Custom audiences icon
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Exclusion lists icon
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A/B split testing icon
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Incrementality measurement icon
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Dynamic sync with 45+ API partners icon
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Audience size and overlap visualization icon
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Audience ingestion through CSV/API
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Protect360: fraud protection
Basic fraud protection
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Advanced fraud protection icon
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Advanced behavioral biometrics icon
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Bayesian networks icon
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Post-attribution protection icon
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Advanced anomaly detection
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In-app event and CPA fraud protection icon
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Transparency to networks and agencies
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Fraud validation rules icon
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Professional fraud analysis
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Raw data and advanced analytics APIs
Push API icon
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Pull API icon
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Data Locker icon
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Export CSV
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6,000+ integrations
Media partners
Direct publishers & SRNs icon
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Ad networks icon
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China domestic ad networks icon
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Marketing partners icon
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DSPs icon
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Retargeting networks icon
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Technology partners
ESPs icon
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Marketing cloud icon
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Marketing automation icon
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Product analytics icon
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CDPs icon
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Campaign management icon
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DMPs icon
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Predictive analytics icon
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Data aggregation icon
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TV & OTT icon
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Geofencing icon
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Agencies icon
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Privacy and security
Compliance
SSAE16 SOC2
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ePrivacy
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TRUSTe
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ISO 27001, 27017, 27018, 27032
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CSA STAR
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EU-US, Swiss-US Privacy Shield
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GDPR & CCPA compliance
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GDPR & CCPA
OpenGDPR (consent management) API
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Opt-out capabilities
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Enhanced access
2-factor-authentication (2FA)
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Login and password management
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Single sign-on (SSO)
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Roles and custom user permissions
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Audit log
Successful and failed login logs
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API usage logs
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Support & Customer Success
Self-service help center
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Email support
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Phone support
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Dedicated Slack channel
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Dedicated Customer Success Manager
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Migration & onboarding support
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Advanced online & onsite training access
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Support SLA
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Customized

Still got questions?

Is the Zero plan really free?

Yes, the Zero plan is absolutely free. This plan includes access to AppsFlyer’s engagement features for free. For life.

How do I switch or upgrade to a different plan?

You can switch or upgrade to a different plan at any time by simply heading over to “my plan” under your account within the AppsFlyer platform.

Is there a free trial for paid plans?

Both the Zero and Growth plans enjoy a special, one-time bonus: 12,000 free measured conversions and AppsFlyer’s add-ons free for 30 days as a welcome package. This is non-inclusive to premium features included in the Enterprise plans.

What is a conversion?

A conversion is a successful app install or user action that your efforts drove and that you measured with AppsFlyer. This can be an app install, a re-engagement, or a re-attribution driven by a campaign that you are measuring with AppsFlyer. “Organic” installs or actions, those that AppsFlyer does not attribute, are not counted as conversions.

What are AppsFlyer's enterprise premium features?

Premium features include API access, Protect360 - Fraud Protection Suite, Audiences - Audience Segmentation, Data Locker, and more.

What are my payment options?

We accept all major credit cards, PayPal and (in select countries) direct debit.