A plan for every marketing budget

Whether your app has millions of customers, or you’re looking to land your first thousand, we have the right plan for you – start now or try for free, no credit card required


Are you looking to help your startup grow its user base and provide awesome customer experiences, all with zero budget? Start here.

Free for life

Start now


  • 12K conversions upon sign up
  • 30-day trial of premium add ons
  • Deep linking and custom redirection
  • iOS Universal Links & Android App Links
  • Custom short links and branded links
  • Web-to-app banners (Smart Banners)
  • Referrals and user invites
  • Social media landing pages
  • QR codes
  • Basic marketing analytics
  • Email service provider integrations
  • Self-service support
  • And more! See full comparison below


Do you want to keep building on the success of your small or medium business with insights that help you optimize every campaign and user journey? Take the next step.

6¢ / conversion

Try for free

Everything in Zero, plus:

  • Mobile attribution
  • Cohort and retention reports
  • Custom dashboard creation
  • Customizable campaign performance alerts
  • Basic LTV analytics
  • Basic ad spend reporting
  • Deferred deep linking
  • Basic fraud protection
  • Marketing analytics tools
  • Data report export
  • AppsFlyer mobile app
  • Tech & media partner integtations
  • Email support
  • And more! See full comparison below


Does your company have a broad range of marketing needs that require comprehensive tools, flexibility, and scalabiltiy? Time for a custom solution.

Custom pricing

Book a demo

Everything in Growth, plus custom solutions including:

  • Cross-device and web attribution
  • Web-to-app attribution
  • TV and OTT attribution
  • Ad revenue attribution
  • Conversion path visualization
  • Cost aggregation
  • OneLink deep linking API
  • Audience segmentation
  • A/B testing
  • Incrementality testing
  • Complete fraud protection
  • Professional fraud analysis
  • Raw data and APIs
  • Agency integrations
  • Dedicated customer success manager
  • Migration & onboarding support
  • Advanced online & onsite training access
  • Phone support
  • And more! See full comparison below

Not here for your app? Learn more about AppsFlyer for Agencies or Partners

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Want to know which plan is right for you? Here are all the details.

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Mobile attribution
Real-time mobile measurement and reportingIncludes measurements of and reporting on clicks, impressions, organic and non-organic installs, re-installs, re-engagements, sessions, uninstalls, and more
Multi-touch attribution
Configurable, rich in-app eventsMeasurement of configurable post-install events and attribution to their respective media sources
Configurable lookback windowsIncludes configuration of click and view-through lookback windows
Customizable targeting validation rulesIncludes customization by campaign name, device type, Geo, OS version, and more
Partner API & data management
Support for domestic ChinaIncludes exclusive in-country support, data storage on relay servers, and deep integrations with domestic media partners, such as Tencent Social Ads
Cross-platform attribution
Real-time cross-device and web attribution
Web-to-app journeys and KPIsIncludes measurement of website visits and conversions, mobile clicks and impressions, in-app conversions, revenue, and more
Conversion path visualization
TV & CTV attribution
TV attribution
OTT attribution
Ad revenue
Exclusive Facebook IAA campaign-level ROAS measurement
Distinction between in-app purchases and ad revenue
User-level ad revenue attribution API
SDKs and plugins
Support for all major platforms and plugins
SDK-less (S2S API integration)

Marketing analytics

Cohort and retention reports
Customizable dashboards
Activity dashboard
Real-time LTV analytics
Customizable campaign performance alerts
Pivot reports
Retargeting analytics and campaign LTV
AppsFlyer mobile app
Advanced analytics & APIs
Programmatic cohort analytics API
Aggregated data API
Data report export

Customer experience and engagement suite

Customer experience
Custom redirectionPlatform-agnostic, smart app store redirection, easily customizable via the AppsFlyer dashboard
iOS Universal Links & Android App Links
Custom short linksShort clean links for placement in SMS, push notifications and anywhere the link is visible
Branded linksA custom domain / URL of your choice for your campaigns (i.e. click.yourbrand.com)
Support for Domestic ChinaIncludes support for Chinese devices and social media channels
Deferred deep linking
Web-to-app banners (Smart Banners™)
Referrals & user invites
Social media landing pages*Predesigned mobile templates, with a friendly WYSIWYG editor
QR codes
Email service provider (ESP) integrationsIncludes integrations for Iterable, Braze, SendGrid, Mailchimp, and more
Deep linking API
OneLink APIProgrammatic creation of up to 250K deep links per day

Cost aggregation

Basic ad spend reporting
Real-time ad spend aggregation and reporting
CSV uploads
Data corrections
Retargeting cost data
Cost ETL
Cost API integrationsIncludes Facebook, Google, Snap, Tiktok Ads, and more

Audience segmentation

Custom audiencesIncludes full customization of audiences from other systems, like BI and CRM, your own data, partners and more
Exclusion lists
A/B split testing
Incrementality measurement
Audience campaign analytics
Audience size and overlap visualization
Dynamic sync with 45+ API partnersIncludes Adobe Audience Manager, AppLovin, Facebook, Snapchat, TikTok Ads, and more
Audience ingestion through CSV/API

Fraud protection

Basic fraud protection
Advanced fraud protection (Protect360™)Includes protection against install hijacking, device farms (deviceID reset fraud), click flooding, bots, invalid traffic, SDK hacking, fraudulent in-app events, fake purchases, and more
Advanced behavioral biometricsIncludes device measurements such as battery status, gyroscope (device orientation and rotation), accelerometer (tilt sensing), IP, location, and more
Bayesian networks
Post-attribution protection
Advanced anomaly detection
In-app event and CPA fraud protectionIncludes detecting and blocking of fake purchases, levels achieved by fraudulent actions, and more
Fraud validation rulesIncludes click-to-install-time (CTIT), app version, customer User ID (CUID), and more
Professional fraud analysis

Raw Data and APIs

Push API
Pull API
Data LockerStorage of every single data point sent to AppsFlyer including organic data, full attribution and engagement data, session data, click data, and more
Data report exports


Media partners
Direct publishers & SRNsIncludes Facebook, Google, Apple Search Ads, Twitter, Snap, TikTok Ads, Verizon Media, Weibo Ads, MyTarget, and more
Ad networksIncludes ironSource, Applovin, Unity, Vungle, Digital Turbine, and more
Domestic China ad networksIncludes Tencent AMS, Ocean Engine, Kwai Ads, Baidu , Ali UC, and more
Marketing partnersIncludes Kenshoo, Bidalgo, Amobee, Smartly, Appier, and more
DSPs (Demand-side platforms)Includes The Trade Desk, MediaMath, Appreciate, Liftoff, and more
Remarketing networksIncludes Criteo, Remerge, Jampp, Adikteev, and more
Tech partners
ESPs (Email service providers)Includes Adobe Campaign , Salesforce Marketing Cloud (Exact Target), Oracle Responsys, Braze, SendGrid, and more
Customer data platformsIncludes Segment, mParticle, Tealium, SimonData, Adobe Experience Platform Launch, and more
Campaign management platformsIncludes Partnerize, Impact, MetricWorks, Sprinklr (Nanigans), Appsumer, and more
Customer engagement platformsIncludes Braze, Leanplum, Airship, Iterable, and more
Marketing cloud platformsIncludes Adobe Experience Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud, IBM Marketing Cloud, and more
Product analytics platformsIncludes Mixpanel, Amplitude, Google Analytics, Localytics, Adobe Analytics, and more
Affiliate marketing and platformsIncludes Tune, Everflow, Button, Impact, and more
TV & OTT attribution platformsIncludes TVSquared, Tatari, Admo.TV, Havas EdgeTV, iSpot, and more
AppsFlyer solutions partnersIncludes 3,000+ agencies such as GroupM, Omnicom, Publicis, Dentsu, Havas, IPG, M&C Saatchi, MightyHive, and more

Compliance and security

iOS 14+
Android 12
ISO 27001, 27017, 27018, 27032
EU-US, Swiss-US Privacy Shield
GDPR & CCPA compliance
OpenGDPR (consent management) API
GDPR & CCPA opt-out capabilities
Enhanced access
2-factor-authentication (2FA)
Login and password management
Single sign-on (SSO)
Roles and custom user permissions
Audit log
Successful and failed login logs
API usage logs

Support and services

Self-service help center
Email support
Phone support
Dedicated Slack channel
Dedicated Customer Success Manager
Migration & onboarding support
Advanced online & onsite training access
Support SLA

You’ll be in good company

Ready to start making good choices?