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Plans and pricing

AppsFlyer is the number #1 measurement partner. Choose a plan that fits your needs to get started transforming insights into growth.


Are you looking to help your startup grow its user base and provide awesome customer experiences, all with zero budget? Start here.

Free for life

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  • Deep linking & custom redirects
  • Deferred deep linking
  • iOS Universal Links & Android App Links
  • Custom short links & branded links
  • Referrals & user invites
  • Social media landing pages
  • QR codes
  • Open DSR API
  • Self-service support
Zero plans start on our Welcome Package. This includes 12K free conversions to use in your first year, core marketing analytics tools, SkadNetwork support, and 30 days of access to select premium add ons


Do you want to keep building on the success of your small or medium business with insights that help you optimize every campaign and user journey? Take the next step.

7¢ / conversion

Sign up free

Everything in Zero, plus:

  • Mobile attribution
  • Mobile & Multi-touch attribution
  • SKAN & iOS 14.5+ measurement/GBRAID
  • Advanced web-to-app attribution
  • Cohort & retention reports
  • Custom dashboards
  • Basic LTV analytics
  • Basic fraud protection
  • Marketing analytics tools
  • Data report export
  • Aggregated data API
  • AppsFlyer mobile app
  • Tech & media partner integrations
  • Email support
Growth plans start on our Welcome Package. This includes 12K free conversions to use in your first year, core marketing analytics tools, SkadNetwork support, and 30 days of access to select premium add ons


Does your company have a broad range of marketing needs that require comprehensive tools, flexibility, and scalability? Time for a custom solution.

Custom pricing

Contact sales

Everything in Growth, plus custom solutions including:

  • Cross-platform attribution
  • Cross-platform & Web attribution
  • CTV & OTT attribution
  • Deep linking API
  • ROI measurement
  • Enterprise-grade fraud protection
  • Audience segmentation
  • A/B split testing
  • Incrementality testing
  • Raw data query & APIs
  • Data governance at scale
  • Agency integrations
  • Migration & onboarding support
  • Dedicated customer success manager
  • Access to advanced online & onsite training
  • Phone support

Not here for your app? Learn more about AppsFlyer for Agencies or Partners

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Want to know which plan is right for you? Here are all the details.

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Mobile attribution
Real-time mobile measurement and reporting Including clicks, impressions, organic and non-organic installs, re-installs, re-engagements, sessions, uninstalls, and more
Multi-touch attribution
Configurable, rich in-app events Measurement of configurable post-install events and attribution to their respective media sources
Configurable lookback windows Including configuration of click and view-through lookback windows
Customizable targeting validation rules Includes customization by campaign name, device type, Geo, OS version, and more
SKAN Conversion Studio Smart SKadNetwork conversion value manager
Single Source of Truth 1.0 AppsFlyer deduplicates data from multiple attribution methods like IDFA, IDFV, SKAN, Apple Search Ads, and so on, and gives a complete picture of app campaign performance.
SKAN Null CV modeling
SKAN CV recommendations
SKAN LTV Modeling includes SKAN d7 revenue
Partner API & data management
Support for domestic ChinaIncluding exclusive in-country support, data storage on relay servers, and deep integrations with domestic media partners, such as Tencent Social Ads
Cross-platform attribution
Real-time cross-device and web attribution
Conversion path visualization
CTV/OTT attribution
CTV/OTT attribution and measurement
SDKs and plugins
Support for all major platforms and plugins
SDK-less (S2S APIintegration)

Marketing analytics

Cohort and retention reports
Customizable dashboards
Activity dashboard
LTV analytics
Pivot reports
AppsFlyer mobile app
Advanced analytics & APIs
Programmatic cohort analytics API
Aggregated data API
Aggregated Data report export

Customer experience and engagement suite

Customer experience
Custom redirection Platform-agnostic, smart app store redirection, easily customizable via the AppsFlyer dashboard
iOS Universal Links & Android App Links
Custom short links Short clean links for placement in SMS, push notifications and anywhere the link is visible
Branded links A custom domain / URL of your choice for your campaigns (i.e.
Support for domestic China Includes support for Chinese devices and social media channels
Deferred deep linking
Web-to-app banners (Smart Banners™)
Referrals & user invites
Social media landing pages* Predesigned mobile templates, with a friendly WYSIWYG editor
QR codes
Email service provider (ESP) integrations
Deep linking API
OneLink APIProgrammatic creation of up to 250K deep links per day

ROI reporting

Basic ad spend reporting
Real-time ad spend aggregation and reporting
CSV uploads
Data corrections
Agency fee cost calculation
Retargeting cost data
Cost ETL
Cost API integrationsIncludes Facebook, Google, Snap, Tiktok Ads, and more
Store Receipt-Validated In-App Purchases measurement
Real-time impression level ad-revenue measurement
In-App Subscription revenue measurement

Audience segmentation

Custom audiences Includes full customization of audiences from other systems, like BI and CRM, your own data, partners and more
Exclusion lists
A/B split testing
Audience campaign analytics
Audience size and overlap visualization
Dynamic sync with 90+ API partners Includes Adobe Audience Manager, AppLovin, Facebook, Snapchat, TikTok Ads, and more
Audience ingestion through CSV/API
Audience enrichment with 1st party data
Owned media segmentation
Built in consent management

Incrementality lift testing & measurement

Impact based measurement through RCT RCT = Randomized Control Trials
Incremental KPIs iROAS & incremental revenue
Automated Incrementality experiments

Fraud protection

Basic fraud protection
Advanced fraud protection (Protect360™) Includes protection against install hijacking, device farms (deviceID reset fraud), click flooding, bots, invalid traffic, SDK hacking, fraudulent in-app events, fake purchases, and more
Advanced behavioral biometrics Includes device measurements such as battery status, gyroscope (device orientation and rotation), accelerometer (tilt sensing), IP, location, and more
Post-attribution protection
Advanced anomaly detection
In-app event and CPA fraud protection Includes detecting and blocking of fake purchases, levels achieved by fraudulent actions, and more
Fraud validation rules Includes click-to-install-time (CTIT), app version, customer User ID (CUID), and more
Professional fraud analysis

Raw Data and APIs

Push API
Pull API
Data Locker Storage of every single data point sent to AppsFlyer including organic data, full attribution and engagement data, session data, click data, and more
Data report exports


Media partners
Direct publishers & SRNs Includes Facebook, Google, Apple Search Ads, Twitter, Snap, TikTok Ads, Verizon Media, Weibo Ads, MyTarget, and more
Ad networks Includes ironSource, Applovin, Unity, Vungle, Digital Turbine, and more
Domestic China ad networks Includes Tencent AMS, Ocean Engine, Kwai Ads, Baidu , Ali UC, and more
Marketing partners Includes Kenshoo, Bidalgo, Amobee, Smartly, Appier, and more
DSPs (Demand-side platforms) Includes The Trade Desk, MediaMath, Appreciate, Liftoff, and more
Remarketing networks Includes Criteo, Remerge, Jampp, Adikteev, and more
Tech partners
ESPs (Email service providers) Includes Adobe Campaign , Salesforce Marketing Cloud (Exact Target), Oracle Responsys, Braze, SendGrid, and more
Customer data platforms Includes Segment, mParticle, Tealium, SimonData, Adobe Experience Platform Launch, and more
Campaign management platforms Includes Partnerize, Impact, MetricWorks, Sprinklr (Nanigans), Appsumer, and more
Customer engagement platforms Includes Braze, Leanplum, Airship, Iterable, and more
Marketing cloud platforms Includes Adobe Experience Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud, IBM Marketing Cloud, and more
Product analytics platforms Includes Mixpanel, Amplitude, Google Analytics, Localytics, Adobe Analytics, and more
Affiliate marketing and platforms Includes Tune, Everflow, Button, Impact, and more
TV & OTT attribution platforms Includes TVSquared, Tatari, Admo.TV, Havas EdgeTV, iSpot, and more
AppsFlyer solutions partners Includes 3,000+ agencies such as GroupM, Omnicom, Publicis, Dentsu, Havas, IPG, M&C Saatchi, MightyHive, and more
Partner marketplace

Compliance and security

iOS 14+
Android 12
ISO 27001, 27017, 27018, 27032
EU-US, Swiss-US Privacy Shield
Data protection compliance under GDPR, CCPA, LGPD and more Complies with all data protection regulations under “the right to be forgotten”
OpenDSR (Data Subject Request) API
Enhanced access
2-factor-authentication (2FA)
Login and password management
Single sign-on (SSO)
User management
Audit log
Audit log
API usage logs

Support and services

Self-service help center
Email support
Dedicated Customer Success Manager
Migration & onboarding support
Advanced online & onsite training access

You’ll be in good company

Ready to start making good choices?