
Relatório
The state of app marketing LATAM 2020
The first complete index of the post-ATT era shows just how disruptive Apple’s privacy changes have been on the mobile media business.
What really stands out are significant fluctuations in the H2 2021 rankings — mainly in iOS (but also in Android), mainly in gaming (but also non-gaming), and mainly among SRNs (but also non-SRNs).
Since 2015, the AppsFlyer Performance Index has helped mobile marketers make their most important decision: which media sources to partner with.
In 2022, the ‘media shakeup’ means one thing: carefully reviewing the index is now more important than ever!