ad fraud Archives | AppsFlyer
AppsFlyer's Incrementality Testing Challenges
Avatar Niv Klein Dec 04, 2019
6 Min. Read 100

"5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

In part I of our incrementality series, we covered the complexities of measuring incremental lift and the true impact of re-engagement activity. By testing different influencing factors, advertisers can gain true insight into the value of their re-engagement dollars. This is done primarily through very carefully crafted A/B tests. A/B testing is not only a…

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Fraud in CPA Campaigns The Illusion of Safety Michel Hotoveli

Why CPA Campaigns Don’t Protect You From Fraud

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Michel Hotoveli Nov 25, 2019
3 Min. Read 10