AppsFlyer Announces Strategic Collaboration Agreement with AWS to Accelerate AI-Driven Marketing Measurement Across the Customer Journey
San Francisco – January 13, 2026 – AppsFlyer today announced it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to help brands expand their user base, optimize customer journeys, and drive privacy-first growth in the age of AI.
Under the agreement, AppsFlyer will work with AWS to accelerate go-to-market initiatives that enable AWS customers to better measure, understand, and activate their marketing performance across the entire user lifecycle. By bringing AppsFlyer’s best-in-class measurement infrastructure together with AWS, organizations can make smarter decisions, unlock new growth opportunities, and prepare for a future increasingly shaped by agentic and automated marketing systems.
As AI reshapes how brands acquire, engage, and retain customers, accurate and trusted measurement has become foundational. AppsFlyer provides the neutral, privacy-preserving measurement layer that enables marketers, data teams, and cloud leaders to confidently collaborate, experiment, and scale without compromising consumer trust.
“Marketing leaders are entering an era where AI-driven agents will increasingly make, optimize, and execute decisions across channels,” said Elad Mashiach, Chief Partner Office, AppsFlyer. “This collaboration with AWS reinforces AppsFlyer’s role as critical infrastructure for that future, helping businesses measure what matters, protect customer privacy, and turn AI-driven insights into sustainable growth.”
AppsFlyer’s solutions run on AWS, allowing customers to securely collect, process, and activate data at scale while meeting evolving global privacy standards. Under this agreement, AppsFlyer and AWS will help organizations bridge the gap between marketing teams and enterprise cloud stakeholders, enabling a shared foundation for growth powered by trusted data and AI-ready architecture.
The collaboration supports AppsFlyer’s broader vision of empowering businesses to grow responsibly in a world where AI, automation, and privacy must work together, not in opposition.
About AppsFlyer
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.
