Know why your best creatives work
Find out exactly which creative elements drive conversions and revenue. AI breaks down hooks, visuals, and CTAs that drive engagement – so you can repeat what works, cut what doesn’t, and prove ROI with performance data.
1 in 3 Fortune 500 companies use AppsFlyer
Built for creative teams ready to prove impact
"Getting access to in-depth, creative-specific performance data really helps us get a clearer picture of what’s hitting the mark"
"We now test and scale winning creatives at twice the speed, boosting our ROAS by 15% and reducing our CPI by 10%."
"Creative has been a game-changer that transformed our creative optimization process, allowing us to extract maximum value from our top-performing assets."
Everything you need to scale creative performance
Analyze creative performance across every channel, identify winning elements with AI, and optimize faster. See exactly which visual elements, messaging, and formats drive results so you can replicate success across campaigns
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Unite every metric from every source, build dashboards that match how you work, and get AI insights that connect creative decisions to business outcomes.
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Connect creative performance to business outcomes across mobile, web, CTV, PC, and console platforms. Transform fragmented creative touchpoints into clear insights that guide smarter creative investment and strategy decisions.
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Work with your UA team to understand which creative changes drive incremental growth versus natural performance fluctuations. Run automated experiments that measure true creative impact and invest confidently in proven winning elements.
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Get real insights into creative performance by eliminating fake engagement and bot traffic. AppsFlyer's AI-powered solution ensures your creative analysis is based on genuine user interactions, not fraudulent activity that skews results.
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Transform creative insights into targeted audience strategies based on which creatives resonate with different user segments. Build audiences from creative engagement patterns and activate them for personalized campaign optimization.
Learn moreThe global leader in marketing measurement, analytics, and engagement
Today we help more than 80k companies – from startups to the world's most prominent brands.
4.5
on Capterra
The highest compliance standard
in the industry
That’s why we’re committed to providing enterprise-grade security and uphold the highest compliance standards while giving you complete control over your data
Frequently asked questions
AppsFlyer's AI analyzes your creatives to show which scenes, colors, text, and formats drive results. See exactly what makes your best ads perform so you can replicate winning elements across future campaigns.
Measure how your creatives perform from first impression to final conversion. See which assets drive engagement, app installs, and revenue so you can make confident creative decisions backed by real performance data.
Yes. Connect every creative asset to actual business results including revenue and user lifetime value. Show executives exactly how creative decisions impact bottom-line performance with clear data.
Share unified performance data that shows both teams which creatives drive real business results. Creative and growth teams can collaborate using the same success metrics and common goals.
AppsFlyer monitors creative performance in real-time and identifies declining assets before they waste budget. Replace fatiguing creatives proactively while maintaining optimal campaign performance.
AppsFlyer integrates with major ad networks and creative tools to automatically organize and analyze your assets. No manual uploads or complex setup - your creative data flows seamlessly into performance insights.
Yes. Whether you create video ads, display banners, social content, or interactive media, AppsFlyer analyzes performance across all major advertising platforms and creative formats.
Complete your creative stack
Scale your creative strategy with AppsFlyer’s measurement and marketing analytics solutions.
Measurement Suite
Deep Linking Suite
Data Collaboration Suite
