Omnichannel Media Buying

Unlock retail audiences to maximize campaign reach

Expand your media mix with retail media powered by AppsFlyer’s data collaboration platform. Enrich targeting with retailer first-party data, activate audiences across major channels, and measure which campaigns drive actual sales at partners.

1 in 3 Fortune 500 companies use AppsFlyer
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 Built for media buyers expanding beyond traditional channels

Essential tools for retail media collaboration

Securely connect first-party data with retail and commerce networks through privacy-safe clean rooms. Discover high-intent audiences, enrich targeting with transaction insights, and activate across major media platforms.

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Build acquisition and retargeting segments combining your data with retailer commerce insights. Capture adjacent category shoppers, create of high-LTV customers, and exclude existing customers for spend efficiency.

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Build high-performing segments from combined brand and retailer data using a visual audience builder. Activate audiences instantly across Meta, Google, TikTok, Pinterest, DSPs, and more integrated partners for omnichannel retail media campaigns.

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Prove which campaigns drive actual retail sales with automated closed-loop measurement. Connect ad spend to SKU-level purchases without manual uploads, so you demonstrate true ROAS to stakeholders.

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See complete customer journeys from paid media exposure to retail purchase across mobile, web, and in-store. Understand how channels work together to drive conversions instead of isolated performance metrics.

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The global leader in marketing measurement, analytics and engagement

60%
114%

60%
114%

Frequently asked questions

Explore other solutions for media buyers

Scale campaign reach and prove performance with AppsFlyer's data collaboration platform supporting audience enrichment, cross-channel activation, and closed-loop measurement for retail media collaborations.