Power your marketing game with accurate measurement
The #1 choice for top 100 grossing games*, AppsFlyer delivers measurement accuracy studios need to drive profitable growth. Optimize UA, creative, and hybrid monetization confidently – all with data you can trust.
1 in 3 Fortune 500 companies use AppsFlyer
Built for games’ measurement needs
"Getting access to in-depth, creative-specific performance data really helps us get a clearer picture of what’s hitting the mark."
"We now test and scale winning creatives at twice the speed, boosting our ROAS by 15% and reducing our CPI by 10%."
"Having so much of our fraud activity automated means we have more time to spend on actually optimizing our campaigns, on being analytical and on thinking more strategically."
Essential tools to measure, grow, and monetize your user base
Connect mobile, web, CTV, PC, and console touchpoints to their original source, transforming fragmented journeys into clear LTV insights that guide smarter investment.
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Deploy agents that work because the data works. Built on AppsFlyer's clean, contextual, and privacy-compliant foundation, our AI eliminates manual tasks and surfaces insights you can actually trust to drive automated actions.
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Detect fake installs, bot traffic, and sophisticated fraud schemes. AppsFlyer's AI-powered solution catches threats in real-time before they waste budget, then continues monitoring post-attribution to ensure every dollar reaches real users.
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Build revenue-driving audiences from actual behavior data. Push segments to Meta, Google, and 140+ partners instantly, then optimize based on real LTV - all with privacy-safe, automated syncing.
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Deliver the right in-app experience every time - driving higher ROAS and customer lifetime value with AppsFlyer’s OneLink technology.
Learn moreThe global leader in marketing measurement, analytics and engagement
“The implementation of Appsflyer is done so easily and the support is awesome.”
4.5
on Capterra
30%
avg improvement in ROAS
<6
months payback period
The highest compliance standard
in the industry
That’s why we’re committed to providing enterprise-grade security and uphold the highest compliance standards while giving you complete control over your data
Frequently asked questions
We handle gaming's unique complexity - hybrid monetization, creative optimization at scale, and cross-platform measurement. The top 100 grossing games trust us to deliver accurate data that drives profitable UA decisions.
Our SSOT modeling recovers missing SKAN signals with 88%+ accuracy. We project D30 revenue and geo data so you can optimize iOS campaigns effectively despite privacy limitations.
Mobile, PC, console, web, and CTV. We connect player journeys across all platforms to show true LTV by original campaign source.
Our AI analyzes gameplay footage to identify winning hooks and mechanics. See which scenes drive installs and retention, then scale successful elements across campaigns.
Yes. We unify IAP, IAA, subscriptions, and hybrid monetization with validated revenue data from direct store integrations, giving you accurate net ROAS.
In-app ads, in-app purchases, subscriptions, and hybrid models via direct store integrations for the most accurate net revenue.
Real-time detection of fake installs and bot traffic targeting gaming apps. Ensure every acquisition dollar reaches authentic players who boost your revenue.
Connect cost and revenue data from 140+ media sources instantly. Reallocate budget based on what performs best and prove ROAS across all platforms.
Yes. See performance insights immediately and adjust spend across platforms based on what drives results. Respond quickly to trends and improve ROI across all channels.
Explore solutions for gaming apps
Discover how other AppsFlyer products can support your accurate measurement and data quality goals.
Measurement Suite
Deep Linking Suite
Data Collaboration Suite
