Monetize first-party data with retail media
Connect your first-party data to 15,000+ advertisers seeking premium partnerships. Prove campaign ROI with SKU-level measurement that unlocks bigger budgets and sustainable retail media revenue.
1 in 3 Fortune 500 companies use AppsFlyer
Built for monetization teams ready to scale
Everything you need to measure at scale
Create custom data views that meet each brand's needs while protecting sensitive information. Enable advertiser independence and scale your retail media network without technical complexity through automated workflows.
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Build high-performing audience segments in minutes and activate instantly across Meta, Google and TikTok. Empower brands with self-service tools that accelerate campaign launch while you maintain full control over first-party data.
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Deliver unified measurement across all retail media channels with deduplication that eliminates double-counting and provides accurate attribution. Connect ad spend to actual sales with SKU-level insights while measuring campaign impact across onsite and offsite channels for comprehensive advertiser ROI visibility.
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Enrich audience segments with anonymized transaction signals from payment platforms for higher-intent targeting. Build privacy-compliant audiences that reach high-value customers based on real-world spending behavior across all major channels.
Learn moreThe global leader in marketing measurement, analytics, and engagement
“The implementation of Appsflyer is done so easily and the support is awesome.”
4.5
on Capterra
30%
avg improvement in ROAS
<6
months payback period
The highest compliance standard in the industry
AppsFlyer maintains SOC 2 Type II certification, GDPR compliance, and adheres to Apple's ATT framework and Google's privacy requirements. Your subscriber data stays secure while you maintain full measurement capabilities across all platforms and regions.
Frequently asked questions
Data collaboration platform that helps retail media networks monetize first-party data through premium advertiser partnerships while maintaining privacy compliance and providing unified measurement.
AppsFlyer’s Data Collaboration Platform (DCP) helps commerce media networks monetize their first-party data by enabling privacy-safe collaboration with advertisers. It supports seamless data activation and closed-loop measurement across both onsite and offsite media, covering in-app, open web and CTV campaigns. DCP offers no-code onboarding, closed-loop measurement, and flexible integration with external identity providers, ensuring vendor neutrality and full control over media activation and collaboration with advertisers.
Unified measurement across all retail media touchpoints including on-network properties, offsite channels, and cross-platform environments with attribution and conversion measurement.
AppsFlyer provides robust measurement tools that deliver transparent performance insights across all campaigns. Unified reporting combines engagement and conversion metrics to demonstrate clear ROI and sustain advertiser investment. AppsFlyer's unique integrations with Social Retail Networks enable unified measurement even within walled gardens, providing comprehensive attribution across all advertising channels including previously unmeasurable platforms.
Self-service data management and audience segmentation that enables both networks and advertisers to build segments based on business goals without technical dependencies.
Privacy-centric platform where networks maintain complete data control. Ensures adherence to global privacy laws while enabling secure collaboration without third-party data reuse concerns.
Eliminates manual processes for data preparation and segmentation. Reduces bottlenecks in advertiser onboarding through automation tools that don't require technical knowledge.
Exposes network inventory to new platforms while maintaining transparency. Enhanced reporting builds advertiser confidence and commands premium pricing through performance insights.
Precise segments based on purchase behavior, engagement patterns, category preferences, and lifecycle stages. Supports new-to-brand targeting, high-value identification, and cross-category expansion.
Most networks implement AppsFlyer within weeks through cloud-agnostic integration. Dedicated onboarding ensures smooth implementation and immediate value delivery for data monetization.
Explore other solutions for retail media growth
Discover how other AppsFlyer solutions can support your data monetization and advertiser partnership goals.
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