The state of gaming app marketing – 2020 edition


What’s inside

2020 was no game, but it was big for gaming apps.

This year, the COVID-19 pandemic further accelerated the already impressive growth of mobile gaming, with scores of new users looking to be entertained while staying at home.

The report’s data shows just how different 2020 was across genres, but the question is whether this ‘new normal’ in mobile gaming is here to stay?

The State of Gaming App Marketing explores this question and others by analyzing 9.2 billion installs of over 13,000 gaming apps.

Highlights include:

  • Global install and revenue trends
  • Top growth opportunities in the top 10 markets and beyond
  • Performance benchmarks in 16 top markets worldwide: user acquisition, remarketing, retention, CPI, revenue, and fraud

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