The state of gaming app marketing – 2022 edition



We are in the golden age of mobile gaming. 

But not all that glitters is gold… 

Amid all the justified hype, app marketers are struggling to adapt to limited iOS data in the post-ATT era. 
To help make sense of it all, The state of gaming app marketing offers an in-depth look at the key trends that shaped 2021:

What’s inside:

  • Non-organic installs and SKAdNetwork trends
  • UA spend by market and YoY growth
  • IAP and IAA monetization 
  • SKAdNetwork conversion value mapping
  • Country and category benchmarks in 26 top markets  
  • Best practices on how to survive and thrive in the privacy age

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