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Reports & guides

Mobile measurement & marketing analytics for subscription apps – The complete guide

Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.

Customer stories

Find out how Papaya Gaming was able to increase its ROI by 114% and decrease CPI by 83% with AppsFlyer Revenue Recommendations feature.

Blog

This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.

Reports & guides

Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.

Blog

The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.

Customer stories

Find out how AppQuantum spotted a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics.

Glossary

What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.

Reports & guides

Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.

Blog

Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.

Customer stories

Find out how Tilting Point used AppsFlyer attribution and SKAdNetwork solutions to run ROI positive marketing campaigns.

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