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Glossary

View-through attribution (VTA)

What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.

Reports & guides

Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.

Blog

Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.

Customer stories

Find out how Tilting Point used AppsFlyer attribution and SKAdNetwork solutions to run ROI positive marketing campaigns.

Blog

What is the state of ad fraud in iOS since the launch of iOS 14? To answer this question, let's try and make sense of what’s going on.

Blog

Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.

Reports & guides

To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.

Glossary

What is differential privacy, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.

Glossary

What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.

Blog

We gathered the industry's top experts and picked their brains on the most trending mobile marketing topics that every digital marketer has to know.

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