Blog
Immediate fraud risks within iOS 14 and SKAdNetwork
Learn how imitating potential fraudulent behavior can help construct a fraud manipulation path, to identify potential SKAdNetwork weaknesses.
Filter by
145 results for "SKAdNetwork"
Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
Blog
5 wrong assumptions advertisers have about SKAdNetwork
Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.
Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Blog
Stepping into clarity: introducing complete iOS measurement on X Ads
Measure all iOS conversions with X Ads’ Advanced SRN. Get privacy-safe insights and drive campaign results.
Blog
Closing the Loop: A Single Source of Truth for All Your Marketing Efforts
Unify performance data with AppsFlyer’s privacy‑first SSOT to boost revenue by 62% and cut eCPI by 40%.
Blog
WWDC25 just supercharged AdAttributionKit — here’s what you need to know
Discover the top AdAttributionKit updates from WWDC25. Gain smarter, more accurate attribution today.
Customer stories
How A23 Rummy scaled growth by unlocking cross-channel attribution accuracy
A23 Rummy boosted attribution accuracy by 40% with AppsFlyer, improving web-to-app conversions and campaign performance.
Blog
Apple Search Ads finally joins the SKAN party! What you need to know
Apple Search Ads is finally joining SKAN. Discover what this means for your iOS campaigns and how to adjust your strategy for smarter attribution.
Blog
Redefining ATT opt-in measurement: Setting the standard for data accuracy
Explore AppsFlyer's methodology for accurate ATT opt-in measurement, setting the industry standard for data accuracy. Learn how a precise approach boosts marketing performance.
People also search for:
Explore more resources
