Blog
Immediate fraud risks within iOS 14 and SKAdNetwork
Learn how imitating potential fraudulent behavior can help construct a fraud manipulation path, to identify potential SKAdNetwork weaknesses.
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142 results for "SKAdNetwork"
Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
Blog
5 wrong assumptions advertisers have about SKAdNetwork
Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.
Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Customer stories
How A23 Rummy scaled growth by unlocking cross-channel attribution accuracy
A23 Rummy boosted attribution accuracy by 40% with AppsFlyer, improving web-to-app conversions and campaign performance.
Blog
Apple Search Ads finally joins the SKAN party! What you need to know
Apple Search Ads is finally joining SKAN. Discover what this means for your iOS campaigns and how to adjust your strategy for smarter attribution.
Blog
Redefining ATT opt-in measurement: Setting the standard for data accuracy
Explore AppsFlyer's methodology for accurate ATT opt-in measurement, setting the industry standard for data accuracy. Learn how a precise approach boosts marketing performance.
Customer stories
How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration
Read how MWM used AppsFlyer and TikTok's advanced SRN integration to drive iOS app installs and hit 140 million app downloads since its launch.
Blog
6 reasons why it’s time to upgrade your MMP
Uncover the top 6 reasons why marketers decide to switch their MMP, analyzed from thousands of customer reviews across multiple platforms.
Reports & guides
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
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