Blog
5 wrong assumptions advertisers have about SKAdNetwork
Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.
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137 results for "SKAdNetwork"
Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Blog
From signals to optimization: how AppsFlyer powers TikTok’s iOS performance
AppsFlyer’s Advanced SRN enables real-time TikTok iOS optimization beyond SKAdNetwork, unlocking faster insights and better performance.
Blog
Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth
Maximize eCommerce app growth with data-driven strategies for each shopper journey stage.
Customer stories
LOOKFANTASTIC boosts ROAS and lowers acquisition costs with AppsFlyer and Snap
LOOKFANTASTIC cut CPI by 29% and grew ROAS by 22% with AppsFlyer SSOT and Snap tCPA bidding.
Reports & guides
[Report] The State of App Marketing in India – 2025 Edition
Explore India’s 2025 app marketing trends: UA spend, monetization shifts, fraud risks, and growth opportunities across Finance, shopping, and Gaming.
Blog
Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads
Unlock iOS attribution with Google and AppsFlyer. Improve measurement accuracy and drive smarter growth.
Blog
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Reports & guides
[Report] The State of Gaming App Marketing – 2024 Edition
2023 appeared to be a year of modest growth. However, this calm exterior is misleading. Beneath the surface, significant shifts were taking place.
Reports & guides
[Report] The State of eCommerce App Marketing – 2024 Edition
Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.
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