Blog
Immediate fraud risks within iOS 14 and SKAdNetwork
Learn how imitating potential fraudulent behavior can help construct a fraud manipulation path, to identify potential SKAdNetwork weaknesses.
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146 results for "SKAdNetwork"
Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
Blog
5 wrong assumptions advertisers have about SKAdNetwork
Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.
Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Reports & guides
Winning mobile banking users – your ultimate guide to trust and growth in the age of privacy
Learn how to grow and retain mobile banking users while ensuring trust, privacy, and measurable ROI.
Reports & guides
[Report] India Festive Report 2025
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.
Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Blog
Stepping into clarity: introducing complete iOS measurement on X Ads
Measure all iOS conversions with X Ads’ Advanced SRN. Get privacy-safe insights and drive campaign results.
Blog
Closing the Loop: A Single Source of Truth for All Your Marketing Efforts
Unify performance data with AppsFlyer’s privacy‑first SSOT to boost revenue by 62% and cut eCPI by 40%.
Blog
WWDC25 just supercharged AdAttributionKit — here’s what you need to know
Discover the top AdAttributionKit updates from WWDC25. Gain smarter, more accurate attribution today.
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