App marketing metrics comparison
Find out how your mobile app campaigns are performing compared to your competitors with the industry’s most comprehensive benchmarking data
Retention rate VS View-through rate (VTR)
• Helps you understand the performance of your app and particular campaigns
• Helps you determine why users leave, so you can reduce churn and increase lifetime value
• Useful in analyzing customer service
• Shows high-level engagement wtih your video
• Indicates how many users have seen your full message, including call to action
• Tells you where users are dropping out, so you can refine your video for better engagement
• Set realistic user expectations
• Gather user feedback and use product data to analyze behavior
• Map out your user journeys and improve onboarding
• Keep re-engaging with users and reward loyalty
• Optimize ad placement to ensure you’re reaching the most relevant audience
• Keep video ads brief – no more than a minute, and ideally nearer 30 seconds
• Ensure your video loads fast and grabs attention in the first few seconds