Tips & strategy - 9 min read Everything you need to know to create high-converting app install campaigns
Measurement & analytics - 8 min read Cross-channel marketing in 2024: Perfecting the channel mix formula
Measurement & analytics - 8 min read Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution
Trends & insights - 7 min read How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings
Mobile marketing - 5 min read 7 Reasons mobile OEMs should be part of every marketer's growth strategy
Trends & insights - 6 min read Where to invest: the value of continuing to invest in paid media during a recession
Trends & insights - 6 min read Driving loyalty and lifetime value (LTV) in challenging economic conditions
Measurement & analytics - 4 min read Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth
Tips & strategy - 9 min read Bring joy to your CFO: practical ways to shorten campaign payback periods
Tips & strategy - 7 min read Show me the money! Why marketers should focus on payback periods and cash flow in 2023
Trends & insights - 5 min read After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025
Tips & strategy - 7 min read How gaming companies can weather the economic downturn leveraging preload campaigns
Tips & strategy - 7 min read Alternative traffic sources for fintech mobile apps you need to know about in 2023
Measurement & analytics - 7 min read How predictive decision-making could save you up to $280k a month - data study
Mobile marketing - 7 min read FOMO-inducing facts that should sway your CMO to go all in on app marketing
Tips & strategy - 9 min read 20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality
Tips & strategy - 13 min read 21 app marketing strategies to charge up user acquisition and retention
Tips & strategy - 14 min read How to improve your app ratings and reviews to 89% conversions organically
Measurement & analytics - 5 min read Why creative and top of funnel measurement is key in the privacy age and how to do it right
Tips & strategy - 6 min read Hunker down or double down? Recession-proof app marketing success strategies
Tips & strategy - 8 min read App description: Your hidden asset to boost app discoverability and downloads
Measurement & analytics - 5 min read How to measure Google app campaigns in 2023: What you need to know
Tips & strategy - 8 min read Going local to go global: How mobile app localization helps your app rule the world
Tips & strategy - 6 min read Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts
Tips & strategy - 11 min read Boarding the mobile bullet train - How to forge an invincible mobile-first strategy
Tips & strategy - 9 min read All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)
Mobile marketing - 6 min read The power of storytelling in mobile marketing: why it should be a priority for brands in Africa
Measurement & analytics - 19 min read Welcome to the metrics - Everything you need to know about app marketing metrics
Mobile marketing - 16 min read How lightweight hyper casual games became the heavyweights of mobile gaming
Tips & strategy - 7 min read Late start, strong finish: 3 in-store brands net big gains from updated mobile apps
Trends & insights - 7 min read The great merger - acceleration in Gaming M&A is changing the face of the industry
Trends & insights - 5 min read Why contextual targeting in mobile is making a comeback in the privacy age
Trends & insights - 7 min read Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%