User acquisition

Uncover everything you always wanted to know about mobile user acquisition (UA) with our collection of original articles, videos, podcasts, and more

Mobile marketing automation featured image

Tips & strategy - 9 min read

Automate or stagnate: your mobile marketing automation guide

Interview with creative strategist_OG

Tips & strategy - 7 min read

Creative strategist: What is it and why you [may] need it

How to get your first 10K installs - OG

Mobile marketing - 8 min read

How to get your first 10,000 mobile app installs

My ROAS is dropping - featured image

Tips & strategy - 8 min read

My ROAS is dropping! What should I do?

Bridging the gap between online and offline retail - Featured image

Trends & insights - 5 min read

Bridging the gap between online and offline retail

Guide

Getting started with user acquisition for apps: The complete guide

Learn more

The value of investing in paid media during a recession - Featured image

Trends & insights - 6 min read

Where to invest: the value of continuing to invest in paid media during a recession

Driving loyalty and LTV in challenging economic conditions - Featured image

Trends & insights - 6 min read

Driving loyalty and lifetime value (LTV) in challenging economic conditions

SEO marketing growth OG image

Measurement & analytics - 4 min read

Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth

Practical ways to shorten campaign payback periods - OG

Tips & strategy - 9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

Tips & strategy - 7 min read

Show me the money! Why marketers should focus on payback periods and cash flow in 2023

Trends & insights - 5 min read

After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

App user journey - featured

Tips & strategy - 12 min read

How to map a successful app user journey in 8 easy steps

How to leverage preload campaigns for gaming apps - featured

Tips & strategy - 7 min read

How gaming companies can weather the economic downturn leveraging preload campaigns

Alternative traffic sources for fintech apps - featured

Tips & strategy - 7 min read

Alternative traffic sources for fintech mobile apps you need to know about in 2023

OTT advertising - featured image

Trends & insights - 16 min read

Easy as OTT: your complete guide to over-the-top advertising

Measurement & analytics - 7 min read

How predictive decision-making could save you up to $280k a month - data study

Android Privacy Sandbox is coming. What should marketers do next_ OG

Tips & strategy - 7 min read

Android Privacy Sandbox is coming: What should marketers do next?

app marketing importance selling points - featured

Mobile marketing - 7 min read

FOMO-inducing facts that should sway your CMO to go all in on app marketing

Tips & strategy - 9 min read

How to design an app icon: 6 best practices for 2023

Tips & strategy - 9 min read

20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality

Increase app downloads - featured

Tips & strategy - 9 min read

Got an app? Now what? Here's how to increase app downloads

Custom product pages - featured

Tips & strategy - 7 min read

The beginners guide to custom product pages

App marketing strategies - featured

Tips & strategy - 13 min read

21 app marketing strategies to charge up user acquisition and retention

App pricing strategy - featured

Tips & strategy - 9 min read

The app price is right - Strategies for success

App promotion - featured

Tips & strategy - 7 min read

App promotion 101: Proven ways to promote your mobile app

App ratings and reviews - featured

Tips & strategy - 13 min read

How to improve your app ratings and reviews to 89% conversions organically

App growth - featured

Tips & strategy - 8 min read

The one-stop growth strategies guide that will supercharge your app

Truly trust your ROAS - featured

Measurement & analytics - 7 min read

How can you truly trust your ROAS?

ASO and iOS 15 - featured

Tips & strategy - 6 min read

Use these 5 iOS 15 features to improve your ASO

UA team lead skills - featured

Tips & strategy - 5 min read

Six essential skills every UA team lead needs

ASO keywords - featured

Tips & strategy - 8 min read

Unlock app store success with the right ASO keywords

App buyer persona - featured

Tips & strategy - 5 min read

Marketing up close and personal - The app buyer persona guide

top funnel privacy importance - featured

Measurement & analytics - 5 min read

Why creative and top of funnel measurement is key in the privacy age and how to do it right

App store screenshots - featured

Tips & strategy - 9 min read

App store screenshots: Optimize your visual assets to attract users

ASO metrics and KPIs - featured

Measurement & analytics - 6 min read

ASO metrics and KPIs: Measuring your app’s success

app marketing recession proof - featured

Tips & strategy - 6 min read

Hunker down or double down? Recession-proof app marketing success strategies

App description - OG

Tips & strategy - 7 min read

App description: Your hidden asset to boost app discoverability and downloads

SKAN 4.0

Trends & insights - 6 min read

SKAdNetwork 4.0 is out, let’s build your strategy

título de um app - destaque

Mobile marketing - 8 min read

Why you should care about your app title in 2023

Как измерять кампании в Google

Measurement & analytics - 5 min read

How to measure Google app campaigns in 2023: What you need to know

Mobile app localization: Featured

Tips & strategy - 8 min read

Going local to go global: How mobile app localization helps your app rule the world

How apps boost ATT opt-in rates with pre-prompts OG

Tips & strategy - 6 min read

Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts

Mobile-first design featured - OG

Mobile marketing - 5 min read

The mobile-first design essentials for 2022

Como criar uma estratégia mobile-first imbatível OG

Tips & strategy - 11 min read

Boarding the mobile bullet train - How to forge an invincible mobile-first strategy

Mobile marketing trends predictions 2022 OG

Trends & insights - 25 min read

Mobile marketing trends predictions for 2022 - the director's cut

App landing page best practices for 2022 - OG

Tips & strategy - 9 min read

How to create a successful app landing page in 2023

App onboarding essential guide - OG

Tips & strategy - 8 min read

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)

The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa

Mobile marketing - 6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

App Metrics

Measurement & analytics - 19 min read

Welcome to the metrics - Everything you need to know about app marketing metrics

Hyper casual games: OG

Mobile marketing - 15 min read

How lightweight hyper casual games became the heavyweights of mobile gaming

3 brands win with updated mobile apps - OG

Tips & strategy - 7 min read

Late start, strong finish: 3 in-store brands net big gains from updated mobile apps

Motoristas de taxi e profissionais de marketing mobile - quadrado

Trends & insights - 5 min read

Mobile marketers and taxi drivers: More similar than you’d think

Gaming consolidation - OG

Trends & insights - 7 min read

The great merger - acceleration in Gaming M&A is changing the face of the industry

level up ua ios 15 special tile

Trends & insights - 40 Min listen

The one where they get the band back together for an iOS15 special

level up ua the one where they talk creative tile

Mobile marketing - 46 Min listen

The one where they talk creative

Direcionamento contextual na era da privacidade - quadrado

Trends & insights - 5 min read

Why contextual targeting in mobile is making a comeback in the privacy age

level up ua the one about dsps og

Mobile marketing - 30 Min listen

The one about DSPs

level up ua the one about skadnetwork tile

Trends & insights - 56 Min listen

The one about SKAN; past, present & future

level up ua intro tile

Mobile marketing - 70 Min listen

In the sandbox with: Introduction

UA in Nigeria 1200x630

Mobile marketing - 6 min read

How Nigerian companies can grow on mobile

app user acquisition india - OG

Trends & insights - 7 min read

App user acquisition in India in 2021 and beyond

Les premières données indiquent que les taux d’opt-in ATT sont beaucoup plus élevés que prévu – au moins 41% [mise à jour]

Trends & insights - 7 min read

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

Explicando o marketing preditivo - quadrado

Measurement & analytics - 5 min read

Predictive marketing explained – why it matters

Motivos para usar a web-to-app - quadrado

Mobile marketing - 6 min read

5 reasons web-to-app should be on your radar

optimizing ua ad campaigns - OG

Mobile marketing - 3 min watch

Do’s and don’ts for optimizing UA and performance ad campaigns

user acquisition automation - OG

Mobile marketing - 7 min watch

Making user acquisition work in the age of automation

game monetization marketing growth - OG

Trends & insights - 5 min read

Merging game monetization and marketing teams for accelerated growth

Tips & strategy - 10 min watch

Mobile app retention: A mobile marketer's primer

choosing mobile media sources - OG

Tips & strategy - 5 min read

Choosing your mobile media sources: How many are enough?

ua incrementality cannibalization - OG

Mobile marketing - 13 min watch

Incrementality and cannibalization in user acquisition

Prácticas presupuestarias eficaces para la UA

Trends & insights - 4 min read

Must-know budgeting practices to boost user acquisition

why your aso doesnt work - OG

Tips & strategy - 9 min watch

Why your App Store Optimization doesn't work

scale ua campaigns app growth - OG

Tips & strategy - 8 min read

How to scale UA campaigns for your app growth

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User experience Web-to-app

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