The state of ad creatives in app marketing: 2024 edition


Welcome to the era of the AI-driven Mad Men, where creative is king (now more than ever!) and Gen AI has transformed creative ideation, conception, and production.

But AI is also allowing marketers to take advantage of hyper-granular creative measurement and optimization to help find those elusive creative winners in a winner-takes-it-all arena.  

Find out what AppsFlyer’s AI has revealed about creative performance based on an analysis of 220k creative variations from 2k apps. 

What’s inside

  • IPM, CPI, and share of cost benchmarks by media type and vertical
  • AI-driven performance analysis: UGC, gameplay, animated/real footage, and the best combos + optimal video length
  • Contributions by leading experts from:
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