Prove true lift across every campaign
Reveal which campaigns drive incremental growth. Run automated experiments, measure causal lift, and invest confidently – all from the platform you already trust.
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Built for growth teams measuring real impact
Measure lift alongside attribution
Unify last-touch attribution with automated incrementality testing for the complete picture. Quantify true lift, cut out guesswork, and make decisions backed by causal data that proves ROI.
Launch experiments in minutes
Skip manual setup and BI bottlenecks. Our platform automates test design and delivers fast results – so you can focus on optimizing growth, not managing experiments.
Cross-network testing
Run incrementality experiments across major ad networks from one dashboard. Compare lift results side-by-side, identify channel synergies, and allocate budgets where they drive real growth.
Everything you need to measure causal impact
Launch experiments across all major ad networks in minutes. No complexity, no manual work – just automated test design that delivers statistically rigorous results.
Run experiments seamlessly in the background. Automated holdout groups, continuous monitoring, and real-time analysis—no spreadsheets or BI dependencies required.
Gain a consistent view of incremental lift across every channel. One unified methodology eliminates platform gaps, giving you apples-to-apples insights you can trust.
Leverage smart algorithms to create exposed vs. holdout groups from your first-party data. Get statistically significant results with built-in validation, ensuring every insight is defensible and actionable.
See attribution and incrementality side by side in one dashboard. Compare last-touch with causal lift, understand true performance, and make decisions from a single source of truth.
Test multiple UA and remarketing campaigns simultaneously. Scale experimentation without compromising accuracy, and get answers faster across your entire campaign mix.
“Incrementality is our marketing north-star and AppsFlyer’s solution was key in supporting our growth by enabling incrementality measurement in both existing and new areas of our business”
“With the help of AppsFlyer’s Incrementality solution, we were able to uncover critical insights and scale our remarketing efforts with confidence.”
Frequently asked questions about incrementality
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