In collaboration with
India’s festive season has evolved beyond the Diwali week. Spanning from Navratri to winter weddings, it now offers marketers a multi-phase opportunity to reach, engage, and retain users. Built in collaboration with Meta, this report unpacks mobile performance trends, platform shifts, and strategies across verticals, giving you a clear playbook for every phase of the festive cycle.
What’s inside
- 9-week view of festive mobile trends
- Organic vs paid installs and remarketing shifts
- iOS vs Android performance strategies
- Key monetisation, retention, and fraud benchmarks
- Actionable insights from mobile leaders at Flipkart, Swiggy, Zepto, and Kotak811
