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Blog

Everything you need to know about mobile app A/B testing

Mobile A/B testing isn't new - but it is fast becoming the new normal for app builders, designers, and marketers; find out why and how to use it.

Glossary

What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.

Blog

We gathered the industry's top experts and picked their brains on the most trending mobile marketing topics that every digital marketer has to know.

Customer stories

Find out how with AppsFlyer’s support, VGames increased its revenue and achieved better ROI / ROAS from its day-to-day marketing investments.

Blog

Your mobile app landing page can be a powerful tool for user acquisition - check out our tips and key takeaways from leading brands.

Customer stories

Find out how by using AppsFlyer Protect360, Real11 was able to cut back investments in underperforming campaigns and fraudulent ad networks.

Blog

How should marketers map their conversion value schemes? To answer, we looked at data from our Conversion Studio and analyzed 600+ apps.

Customer stories

Dream11 looked for a platform that could attribute installs from multiple sources, platforms, app stores, and channels. Its choice was AppsFlyer.

Blog

Today we are excited to share the next stage in our vision of enabling a better, safer digital experience: the AppsFlyer Privacy Cloud.

Blog

Storytelling works as a natural extension of a people-centric approach. What is it that makes this such a powerful tool for marketers today?

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