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799 results for "App marketing"

Blog

Life is but a stream – The latest CTV trends and how they apply to you

Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?

Glossary

In-app notifications

What are in-app notifications and why are they important? Learn about the different types and best practices in AppsFlyer mobile marketing glossary.

Blog

AppsFlyer’s iOS expert weighs in on Google’s Privacy Sandbox

Read AppsFlyer’s iOS expert analyzing the expected impact of the deprecation of GAID on Google’s privacy Sandbox.

Blog

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.

Customer stories

Lucky Day efficiently scales revenue and users with AppsFlyer attribution

Find out how Lucky Day efficiently scaled revenue and users for four different mobile games using AppsFlyer’s attribution and analytics solutions.

Customer stories

Exceeding ROI targets for 19 games using AppsFlyer attribution

Find out how Tilting Point used AppsFlyer attribution and SKAdNetwork solutions to run ROI positive marketing campaigns.

Blog

Going local to go global: How mobile app localization helps your app rule the world

Why does app localization matter today, and how can it boost your app's success? Find out more inside, including tips for localizing your apps.

Reports & guides

ATT – 1 year on: Exploring the impact of Apple’s privacy changes

Now that the dust has settled, we examine the impact of Apple's privacy changes on marketing measurement, budget, and revenue.

Blog

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.

Glossary

Instant apps

What are instant apps and how do they work? Find out everything you need to know in the AppsFlyer mobile marketing glossary.

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