Try searching for

Filter by

513 results for "Attribution"

Glossary

Last-touch attribution

What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.

Glossary

Attribution modeling

Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.

Product news

Advanced SEO Attribution

Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search engine that drove the engagement.

Product news

Enhanced Preload attribution

Advertisers can configure our new preload engagements to get an equal attribution priority of a deterministic click, instead of automatically gaining the highest priority in the attribution waterfall.
3 / 52

Try searching for

Ready to start making good choices?

Background
Ready to start making good choices?
Submit your request to see AppsFlyer in action
Which solutions are you most interested in? Select all that apply
<p>Trusted by 100,000+<br /> apps worldwide</p>

“No marketing stack is complete without AppsFlyer.”

“In 3 weeks, we knew more than 2 years with our former provider.”

“We were able to scale our remarketing efforts with confidence.”