Blog
Small but valuable: how to leverage 27% of iOS users with an IDFA
Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.
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255 results for "LTV"
Blog
Easy as OTT: your complete guide to over-the-top advertising
Easy as OTT: Learn how over-the-top advertising works, and read about the different platforms, ad formats, what are the costs, and much more.
Customer stories
Achieving a 6x revenue lift with predictive analytics and incrementality
Rocket Studio overcame SKAN limitations, and successfully optimized its campaigns, thanks to using AppsFlyer’s predictive analytics solution.
Blog
SKAN 4.0: Industry perspectives
To discuss the latest changes & how to utilize the new capabilities, we chatted with our partners at Liftoff, Google & Snap about all things SKAN 4.0.
Blog
CTV vs. OTT advertising: what you need to know
The history, their meanings, and most importantly, their unique role in the digital advertising ecosystem. Connected TV & Over-the-top explained.
Blog
Android Privacy Sandbox is coming: What should marketers do next?
We outlined primary changes that Android's Privacy Sandbox will bring. Read how marketers can prepare for shifts in measurement & remarketing.
Blog
How to get more for less: Nailing app remarketing during times of a recession
Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.
Blog
FOMO-inducing facts that should sway your CMO to go all in on app marketing
A well-planned app marketing strategy is super important, but do others think the same? Read how to sway your CMO to go all in on app marketing.
Glossary
Programmatic TV
Learn all you need to know about Programmatic TV including benefits & disadvantages, differences from addressable TV, and what the future holds.
Product news
Single Source of Truth: D7 revenue metric
Novedades de productos | AppsFlyerLTV Modeling uses existing AppsFlyer revenue data to model D7 revenue for SKAN, and merges unique installs from both datasets to create a unified view.
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